IFRA 2005 Solution Park EPO 2 by

IFRA 2005 Solution Park EPO 2 by SITEFORUM E X T E N D I N G PRINT ONLINE Speaker: Dipl. Ing. Jürgen Schlenzig CEO, SITEFORUM Group Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 juergen. schlenzig@siteforum. com +49 3681 39400

SITEFORUM GROUP Software supplier since 1998, HQ in Germany, 20 employees US subsidiary, Malaysia Joint Venture Resellers and customers worldwide More than 150 Projekte with over 20, 000 users Apple, BP, Hoffmann La Roche, Sony etc. SITEFORUM Platform: SITEFORUM ONLINE Business Service for SME SITEFORUM ENTERPRISE On-Demand Business Process Optimization Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 SITEFORUM MARKETPLACE Sell, Rent, Auction

CONTENT Facts 2005 Murdoch * Google * Ebay * Kabel Deutschland Challenges and chances Web enables new sales channel Web enables new products Web enables better processes „Disruptive“ success strategy Enhance conventional business Explore new business models and areas Improve business processes EPO² by SITEFORUM One-stop-Shop for all of these issues, and consulting + technology + operations outsourcing Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005

NEWSPAPER INDUSTRY SOLUTION EPO² stands for Extend Print Online and is based on SITEFORUM MARKETPLACE Print Business Leipzig, Germany 17. -20. Oct. 2005 Process costs New Business New Products Ifra. Expo 2005 EPO²

EPO² Modelle Mögliche Einnahmequellen: A. Stammgeschäft - Blattverkauf - Anzeigenverkauf - Abonnenten B. New Business - Online Anzeigen - Online Provision - Online Werbung C. Neue Produkte - Auktionen - Verleih - Dossier/Podcast Durch gezielte Kombination einzelner Positionen des Stammgeschäftes mit dem New Business ergibt sich die Möglichkeit Print zu stärken und Online aufzubauen: Das Anzeigen-Abo „Print verbindlich buchen und Online zu besonderen Preisen oder kostenlos nutzen“ Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005

EPO² Models Print Online private Free of charge private Fee required Extra – fee required business Fee required Promotion. /banner – fee requ. Sales provisions Online Print business supported Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 New Business developing

NEWSPAPER INDUSTRY SOLUTION On Demand An On Demand Business is an enterprise whose business processes - integrated end-to-end across the company and with key partners, suppliers and customers - can respond with flexibility and speed to any customer demand, market opportunity or external threat. (Sam Palmisano, CEO, IBM) Using EPO 2 you can support your print business define new on demand business models build and optimize business processes use turnkey solutions and tools Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005

Print Business Epo² supports your print business sigificantly. Supports print by target-group-specific bundles and excerpts Supports ads by self-service acquisition, more value, centerpiece, measurable results Supports subscriber loyalty by pro-active relationship management Customer retaining by shifting attention into your direction Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 Exploiting staff competency by omnipresence of high-quality offers Providing market data by realtime user profiles and offer structures

NEWSPAPER INDUSTRY SOLUTION Customers Buyer WWW Subscriber Advertise ment World. Wide. Web Promotion Ads • Read • Order Publishing house Content • Read Shop PRINT • Buy Market Content Advertisements Promotions Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 Content ADMIN • buy • advertise In Out Print Sales Online Content Advertisements Promotions Market Shop

Define new business models Business models • C 2 C, B 2 B, B 2 G, B 2 E Fee concept • Single fees (free definable) • Packages (staggered) • Memberships (definable) • Pay per click (definable for each customer / group) Offer types • Online ad • Sale • Auction • Renting • Request • Agency • Tender Content Workflow • Links • Audio • Full-text description • HTML • Video • Word only ad • Pics • Parameterized Customer motivation & Actions Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 • Bonus (globally, single, temporarily) • Rebates (Groups, single, temporarily) • Extras & bundles

NEWSPAPER INDUSTRY SOLUTION Publisher Content traditional ADMIN Print Customers Sales Data transfer Interfaces Gates Direct access Buyer Subscriber Advert. Promotion Website & Login EPO² by Siteforum → Personalization → role- and rights-based access Communication Forum Poll Newsletter SMS, Mail Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 ADMIN User Adresses Stop subscr. Advertisement Invoice Upselling Pictures Marketplace Details Present. Services Auktion Purchase Rent Provision Request Internal Workflow Consolidation Application Old systems Media break Inteface Complaint Document Mail request Archive Content Story Video Sound Dossier CRM Database Reports Statistics Call-Center Sales Supp. Promotion Banner Links Action Partner Shop Catalogue Subscription Single issues Partner

EPO² Marketplace Network Infrastructure Install your EPO² Marketplace-Network and use regional, thematic and industry-specific advantages. MAIN MP – supporting sales LEAD MP - Administration - Anzeigen - Content SUB MP Thema Industry Region Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 Derive submarketplaces with spezialized offers aggregating • Offers • Ads • Members

Business processes & workflows EPO 2 is a flexible middleware. Connecting all constituencies • Presentig relevant data for teleworkers and subsidiaries • Role- and rights-based workflows • Personalization manager Consolidating data of systems and suppliers • Datenacquisition and consolidation • Online presentation of data in offline systems & DB • Optimized usage of existing systems Rapid-prototyping of applications Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 • Online ad acquisition • Debtor management • Complaint management • System-independent application development

Products, solutions and tools Products for up-selling • Print ad / promotion using Webcode • Online ad / promotion • Funktional ad (sell, rent, auction) • Pay-per-click ad (Linking to 3 rd-party Webshop) Sales supporting solutions • Quiz promotion • Forum promotion • Content promotion • Customized banner presentation Tools Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 • Import/ export interfaces • Plugin generator (Partner program) • Ad-format generator • Offer syndication • Content syndication

EPO² by Siteforum - Press-review management - Royalty accounting - Provision accounting - Adress management - Shipping & reports - Ad management - Accounting - Subscription mgt. - Agency management - Shipping software Ad ordertaking User management Accounting Financials - Layout software - Scheduling - Callcenter SW - CCM - License sale Provision accounting Newsletter EPO² by SITEFORUM CMS Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 - Editorial systems - Archive & DMS - Document logistics - Keywords Upselling Campaigns - Reporting tools - Sales management - Sport tables management - Event management Banners - Campaignplanner - Media database - Crossmedia Publishing

EPO² Scenario Integration and separation Offline Customer management Accounting Ad ordertaking Accounting Core competencies Offline Legacy software ERP, vertical User access Customer DB Financial Archive Ads Gates Interface Customer DB Archive Online-access personalized Ads Customer DB Online Customer data updating Pre-accounting Ad ordertaking Ads Financial Archive Gates Interface Financial Archive EPO² by Siteforum Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 Financial Customer. DB Ads Online Customer management Pre-accounting Ad management

EPO² Editorial office Current status EPO² by SITEFORUM Research material Articles Online (Content) and keyword linking Contacts in target market segment Paid dossiers, based on PRINT Article Target group know-how • With customers‘ enry • with paid articles • with paid dossiers • with paid Services • Archived material • Research results • 3 rd party content Realtime support Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 Content Broker Archive Articles, pictures, etc. Image acknowledged competency • Online salesperson • Checklists, FAQs, sample contracts • Online seminars (How-to-do) Active moderation • Acknowledged specialist • builds community • linnks to related offers • Multimedia formats available

EPO² Call-Center Ordertaking Print EPO² by SITEFORUM Upselling-Pool Webcode By phone (Call-Center) Coupon (Mail, Fax) Online (Form) Agency (Online) Telesales (ideal Online) Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 Ads management Editorial system Online Ad • Online Ad (word only) • Online Ad (+pic) • Online Ad (HTML) Highlighting • Bold, background, frame • Start page, top placement Functional ad • Sales, auction • Rentingg • Provisioning, requests Linkung • With content • With banner • With events (tradeshows) Pro-active relationship mgt. Pre-Sales and Sell-In • Call-Center • Newsletter • Mail • SMS Active sales support • REcommendation in forums • in dossiers • in plugins Statistics Reports Ad ordertaking Customer DB CRM

CONCLUSION Possible outcome of a disruptive strategy Category Today Tomorrow Old business New business. /. Costs Total 100 20 200 50 350 EPO² by SITEFORUM One-stop-Shop for all of these issues, Incl. consulting + technology + operations outsourcing Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005

Thank you very much. See you at our booth 4 K 430. EPO 2 by SITEFORUM You are invited. Dipl. Ing. Jürgen Schlenzig CEO, SITEFORUM Group Ifra. Expo 2005 Leipzig, Germany 17. -20. Oct. 2005 juergen. schlenzig@siteforum. com +49 175 573 5494