If you want to change the world become

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If you want to change the world become an entrepreneur! Micro-Enterprise Acceleration Institute jelena. godjevac@mea-i. org MEA-I

How to foster economical development? Four conditions have to be encountered to foster economical development: • Stability of political institutions • Respect of other humans • Respect of the private property • Stimulation of innovation Ibn Khaldun (1332 Tunis - 1406 Cairo) MEA-I

How to stimulate innovation? Our approach is IT education • Microenterprises are the fastest growing businesses worldwide, creating the most jobs. Their needs: – Efficient Communication Tools – Leap Barriers – Training MEA-I

How to stimulate innovation? Our approach is education Geneva-based, non-profit organization that develops and implements innovative immersive training programs for young would-be entrepreneurs and established micro-entrepreneurs to improve their ICT - business skills and thereby create job opportunities, foster economic growth, and improve lives around the world MEA-I

MEA-I partners www. hp. com www. mindonsite. com www. demosgroup. com MEA-I

What are we doing? Training Centers F 2 F Curriculum Training of Trainers Serious games MEA-I

Global network of training centers Around 200 training centers worldwide (excluding Americas) Content delivered in more than 20 languages (including Arabic, Mandarin, Russian, Hindi) Around 100, 000 people reached More than 1, 000 certified trainers MEA-I

Target Audience • Current and future employees and owners of small companies • Juggling business challenges • Do not maximize technology for their businesses • Wants brief, practical training that can be applied immediately to the businesses • Desires a stimulating learning environment and prefer to learn by doing • Views their business peers as resources for advice and tips MEA-I

Entrepreneurship Education Curriculum IMAGINE Basic business concepts and business planning PLAN Building a business plan through basic technology START Basic technology to solve everyday business challenges GROW Technology for established companies INNOVATE Advanced topics for innovative companies Technology for Marketing Basics of marketing Business Plan: Marketing Print marketing Presentations Email marketing Social media marketing Search engine optimization Search engine marketing Technology for Operations Basics of operations Business Plan: Operations Scheduling Contacts IT security Databases Project management CRM Technology for Communication Basics of communications Business Plan: Communications Email and Internet Virtual comm. Websites I Blogging Virtual collaboration Websites II Technology for Finance Basics of finance Business Plan: Finance Financial docs Expense tracking Financial graphics Cash flow Accounting II MEA-I

Immersive training Review learning materials More information Extra resources Preferred by gamers and young users Face to face Training Online Training More interactive Easier for low tech students Peer-to-peer learning Serious games: games used for training, advertising, simulation, or education; made to provide an engaging, self-reinforcing context to motivate and educate the players. MEA-I

Game Portal: User Interface www. get-it-city. net Manage your account, see scores Interactive resources, links, … Fast access menu Social links Scroll tool Contest icon Play games, improve your skills Registration & login tools 11 MEA-I

Serious games • Serious games are games used in education • Blossom is a serious game where the player learns how to manage a flower business through the use of simple IT technology Blossom Flowers trailer Play Blossom Flowers MEA-I

Stories… • ORT Kiryat Biyalik College – Israel More than 300 women entrepreneurs trained in 2006 • Urban Community Support Programme (K’CIDADE) – Portugal Women entrepreneur set up a business in fashion accessories after long period of unemployment She learned basic computer skills (MAP Curriculum) which is helping her managing her business in a more effective way “I feel more confident because now I have more control on my business and I can do that by myself” MEA-I

Story from Karnataka, India Mrs. Kamala lives with her husband two children. Her husband used to work as a laborer in a shoe factory for 4 USD per day. After undergoing the training, Mrs. Kamala has managed to get a loan of USD 140 and started to visit the neighborhood internet center and collecting information on various local opportunities in the leather industry. This boosted her confidence to start her own small shoe and slippers making unit. In future, she also plans to purchase a computer to help improve her business’s efficiency. She also believes that having a computer in her household will help her children become IT-literate as well. MEA-I

THANK YOU info@mea-i. org www. mea-i. org MEA-I

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