IEEE Expert Now Editorial Board Meeting 16 February 2007 Agenda Item # III - VI IEEE Expert Now A Presentation to the Educational Activities Board Beth Babeu Kelly Educational Activities 17 February 2007 Universal City, CA
What it Delivers l l Learning modules developed by leading experts recognized in their fields Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking Optional CEUs for maintaining professional licensure
Advantages l l l Meets the continuing education needs of IEEE Members and Customers Provides learning opportunities in manageable, one hour modules Creates an additional revenue stream for IEEE Societies and Councils Membership development tool Facilitates IEEE becoming the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers
Subject Areas Featured in the Collection to date l Aerospace l l Artificial Intelligence l l Biomedical Engineering l Circuits & Devices l Communications l l l Computer (Computer Engineering / Networking / Software; Cyber. Security) Cybernetics Instrumentation & Measurement l Lasers & Optics Management / Professional Development Microwave Theory & Techniques l Power / Power Electronics l Robotics l Reliability l Signal Processing l Vehicular Technology
Production Update l l l 56: Titles in collection as of Feb 2007 20: More modules in development to be released by June 2007 20: More modules funded by Societies to be signed in 2007 1) 2) 3) 4) 5) CIS – 2 courses Com. Soc – 1 course EDS – 2 courses EMBS – 1 course IAS – 1 course 6) 7) 8) 9) 10) LEOS – 2 courses MTT-S – 6 course PELS – 2 courses SMC – 1 course SSCS – 2 courses
Selling IEEE Expert Now to Organizations
Who can buy IEEE Expert Now? We sell Expert Now to: l l l Corporations Government organizations Academic institutions – largest engineering schools All delivered via the Thomson Net. G platform
Key Contacts at a Corporate Prospect l l l Human Resources Continuing Education Dept Corporate Trainers Engineering Mgmt (VP, Director, etc. ) IT Mgmt Librarian (a good place to start) In some cases, the product may be funded jointly by a few departments
Coming in 2007 IEEE Expert Now for Academics via IEEE Xplore l l l Unlimited viewing of courses 15 simos Site model Preferred by academic subscribers Will boost our efforts in selling to universities
Member Sales Launch in IEEE Xplore® scheduled for 10 March 2007! • • • Athenticate with IEEE Web account $69. 95 per course 30 days of access
Member Sales Activities to date April 2006: Launched Free Trial l Open to anyone who has an IEEE web account l 3 fixed courses offered l l Real-Time Computer Systems with Applications Transition into Management Introduction to Wireless Ad-hoc Networks CEUs available upon successful passing of the assessment at no additional cost
Free Trial Statistics 27 June – 22 January 2007 Results to date are promising! l l 3, 217 visitors in 7 months l Close to 1. 5% of our target market 57% - non-US l 61. 1% - members 248 requests for IEEE CEUs l 21. 2% - students since April 2006 l 1% - non-members l 16. 7% - all other grades
Marketing to Members l Opt-in email list: Direct email campaign l l l Notification of member sales going live in Xplore Monthly alert announcing new courses Paid Advertisements: IEEE Spectrum - March, April and May 2007 - global distribution News items to be featured in The Institute, Leadership Wire, Society Sentinel, SCOOP, What’s New @ IEEE, IEEE Homepage and Newsroom, and Region and Section Newsletters IEEE Exhibits Program – Poster and Flyer distribution at various IEEE meetings worldwide
Member Marketing Complete as of late January 2007 l ieee. TV ad online via links on IEEE Membership “Benefits” pages and EA Expert Now web pages l Membership Renewal mailings (Fall 2006) l New Member Welcome Kit (2007) l Update to IEEE Expert Now web pages
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