Identity vs. Brand extended www. astanford. com
Identity - Who you are - What you think about yourself - How you present yourself this or
Organization’s Visual Identity - A name - Logo - Website - Advertising You name it…
Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design
Identity should express personality IBM Formal and professional
Image is how you are viewed by others This or
Image is people’s opinion or feeling about a product, service, company, or person.
Can you control people’s feeling?
Brand positioning helps It simplify the message and creates the motivation hook
Classic example: Volvo Safety First
Great example: BASF: Invisible contribution, Visible success
Image vs. Brand When many people perceive image in the same way the brand is born the
The power of a design Branding and Design come together
Why design is important? of what we learn come to us visually
Identity, Image and the Brand Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image
Identity vs. Image Tell me what is more important? - the Identity Or - the Image
Branding techniques applied to any product, service, company or a person can be
By Bea Stanford, Visit www. astanford. com For more stories about branding
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