IDEMA USA LLC Board of Directors Meeting February

IDEMA USA LLC Board of Directors Meeting February 17, 2005

Agenda • Global Update • Global Board, Regional Boards • Mechanics • USA Events • Focal Points • Communications/web site/Insight • Global operational efficiencies • Standards • Global Membership

Global Update • Not-for-profit IDEMA USA shell converted to Global IDEMA, or IHQ • IDEMA Japan YK formed this month • IDEMA Asia-Pacific no change • IDEMA USA LLC formed in 2004 • Regional subsidiaries

IDEMA Structure IDEMA Intl. Headquarters (IHQ) (US) Strategic planning, finance 3 members from each region Global BOD President Membership dues, event profit flow thru IHQ, OH allocations, targeted investment sent back to regions EAC OH allocation IDEMA LLC (US) IDEMA YK (Japan) IDEMA Asia-Pacific REGIONS: Separate Board of Directors, appointed locally, to guide IDEMA strategy and activities in those regions. Regions operate on a cost-plus basis, essentially providing regional services to IHQ and funneling profits back to IHQ to minimize taxation Each regional Board has Executive Director, staff Each has strategically global, functionally local committees Committees in China, Thailand, Singapore Cost plus service

IDEMA Global Board, Staff • • • T. Suganuma, Hitachi A. Kakehi, Fujitsu N. Kubokawa, IIT M. Matsuzaki, TDK John Coyne, WD Jim Chirico, Seagate Technology • • TEH Bong Lim, MMI Dirk Thomas, HGST Alan Armstrong, Marvell Jeff Donnelly, KLATencor • Rick Penn, Hutchinson • Adam Wray, Xyratex • Mark Geenen, President

IDEMA Japan Board, Staff • • • T. Suganuma, Hitachi (BOD chairman)* A. Kakehi, Fujitsu (Vice-Chair)* N. Kubokawa, IIT (Vice-Chair)* M. Matsuzaki, TDK* T. Fujii, Anelva T. Fujiwara, Fujiwara-Rothchild A. Terada, Alps Electric T. Ueno, Kobe Steel H. Yamazaki, consultant R. Higuchi, Hitachi High-Tech Y. Hyakusoku, Mediken • • S. Kawagoe, Toshiba K. Kobayashi, Fujitsu O. Norio, Hitachi Maxell T. Otsu, Hitachi GST R. Shimizu, Matsushita Electric I. Suzuki, Hoya STAFF • S. Kaneko, Executive Director • A. Yamamoto • N. Miura *Global Board member

IDEMA Asia-Pac Board, Staff • • • John Coyne, WD (Chairman)* Jim Chirico, Seagate Technology* Gary Davis, Davis Consultants Adam Giandomenico, Lighthouse Raymond Leung, SAE Magnetics Chackchai Panichapat, Amata City M. C. Tam, Kaifa Technology TEH Bong Lim, MMI* Dirk Thomas, Hitachi GST* Masamitsu Horike, Hitachi GST (Thailand) • Action Committees in: • • • Singapore China North China South Thailand STAFF • Gary Davis, CHAN Len Wai, co-Executive Directors • Lilian Lim *Global Board member

IDEMA USA Board, Staff • • • Saburo Adachi, Fujitsu Alan Armstrong, Marvell* Jeff Donnelly, KLA-Tencor* Ed Grochowski, consultant Bob Holleran, Hitachi GST Rick Penn, Hutchinson Tech. * Mike Russak, Komag Rich Rutledge, Wesern Digital Dave Wickersham, Seagate Adam Wray, Xyratex* Mark Geenen, IDEMA • STAFF • Debbie Lee, Sr. Director, Membership Services • Sally Bryant, Sr. Director, Communications & Standards • Trudy Gressley, Office Manager *Global Board member

USA Events • • • February 17: SFF HDD vs. Flash February 17: Dinner Event Breakfast events: Dinner events: DISKCON USA: Sept 19 -22 Financial Conference: TBD

Focal Point: Communications • Web site improvement, execution • Publicity of events, achievements • KEY: balanced focus on intra-industry, external communications

Communications Update • Active committee established: HTCH, HGST, Seagate (US & Thailand), Veeco, WD, Xyratex. • Maxtor rep requested • Inviting Toshiba rep • Committee provides oversight for INSIGHT, website, marketing, and publicity

Communications: INSIGHT • INSIGHT emailed to members quarterly; plan to increase to bi-monthly in 2006 • Suggested new column: Executive Outlook • Q 1 Issue • Technical: Review of SFF HDD vs. Flash symposium • Market: 2005 market • Q 2 Issue • Technical: optical drives • Market: TBD

Communications: Marketing/Publicity • Press list (US, Asia Pac, Japan) • Website tradeouts (Data. Store. X confirmed) • Website linked to member companies (Seagate, HTCH, HGST, Toshiba complete) • Developing campaign to increase readership within member companies • Investigating webinars

Focal Point: Optimization • Global Membership fees, policies • Streamlining of Standards committees, practices • Finance • Burnishing the IDEMA brand

Focal Point: Standards • BOD Oversight: Matsuzaki (TDK) and Penn (HTCH) • Technical Standards • New Global Structure • Commercial Standards • Gray Market Project completion anticipated summer • Anti-Tampering project

New Technical Standards Structure IDEMA Global Committee and Chair US Japan Consumer Electronics: Schlumberger (Maxtor), Shimizu (MEI), Coughlin, Geffon Consumer Electronics Embedded Drives Mobile Apps subcommittee Consumer HDD Disks & Substrates: Chao (Komag), Hughes (HGST), Kobayashi (Fujitsu) Disks & Substrates Heads/Disks Heads & Suspensions: Tagami (TDK), Nass (HTCH) Heads & Suspensions Heads/Disks ESD/Contamination: Ohtsu (HGST), Suzuki (IMES), Sinichi (Trek), Money, Frost (Oliver Design) ESD Contamination Long Data Block: Grochowski Long Data Block Reliability: Elerath (Net. App) Reliability Test: Miyamoto Semiconductor: Alegre de La Soujeole (ST) Test Semiconductor

Global Membership • Growth potential seen in China • US, Japan have limited expansion