- Количество слайдов: 16
Idea / Concept Integrated solutions High quality services Eco. Building Titre Y a-t-il moyen de faire une animation genre lever de rideau sur le concept (qui est sous l’image) Warranty of the respect for environmental standards Attention il y a l’intro sous Je voulais insérer ton l’image, une diagramme mais il y ane pas oublier!!!! erreur dans le pdf, il y a 2 x Integrated solutions, si y a moyen de changer, ce serait cool High architectural identity
Why? : The opportunity A huge market : • 62% of Europeans are homeowners A favourable context : • Political context in France • New building standards environmentally oriented such as the HQE standard (High Environmental Quality) begin to gain greater importance • 78% of French people would be ready to pay more in order to have an ecological house A non-well structured market • The interest for eco-houses and recourse to sustainable development logics is relatively new • No clear leadership is established yet. http: //programmes. france 2. fr/legitimesdepenses/index. php? id_article=417&id_rubrique=141&numsite=136&page=article
The product (1/2) Customer’s benefit Project’s point of view • All in one solutions one interlocutor • Overall view of today’s possibility in eco-houses • Near customer’s needs and expectations through partnerships with local architects and suppliers Product’s point of view • Healthier and more comfortable lifestyle • Benefits from energy savings • Self satisfaction: participation to the environment protection
The product (2/2) Range of product with prices Regarde si tu arrives à la caser qqpart Environmental friend (1200 €/m 2): For people having a much tighter budget: Design proposals: performing wall isolation, natural ventilation, terrace location, profit from sun benefits through good sizing of windows and location, possibly solar panels, etc) Respect for HQE® standards Environmental close friend (1300 €/m 2): : Environmental friend + additional features Design proposals: geothermic, earth cooling/warming tubes, photovoltaic panels, and double-skin façade Drastically improve energy efficiency Over-cost will be partly overcome by taking advantage from current legislation. The installation will be nevertheless profitable on the long term view. Environmental top friend (1450 €/m 2): This range of product address to people wanted to go beyond current standards and having quite important budget to realize the eco-house of their dream.
Market analysis Real estate market : general trend 562. 000 new houses in 2006 = 12 billion €  Steady growth of 5% Private individual’s house market • Above all regional • 3800 constructors  good in term of competition less good in term of development Source: Crédit Foncier  http: //www. developpement-construction. com/txt_chiffres_cles_acteurs_maisons_individuelles. htm
Strategy (1/3) Objective • Become leader in the ecological housing consulting in France Core Business • Construction and supervision of ecological houses Target market • Young families with parents below the age of 50
Strategy (2/3) Development strategy Early stage • 1 st projects designed internally • Partnership with local suppliers and construction company 1 st Development Phase • Regional scope: – Partnership with local architects 2 nd Development Phase • National scope: – Creation of franchise networks – Development of new partnerships with architects
Strategy (3/3) Company structure Peux-tu rajouter le client?
Marketing strategy Branding based on: High-quality and knowledge in the ecological field General marketing Additional features Contract with clients
Financial analysis (1/2) • Assumptions • Aurélien a dit qu’il le ferait peutêtre cette après-midi, j’ai pas encore compléter
Financial analysis (2/2) • Expected results + conclusion • Aurélien a dit qu’il le ferait peutêtre cette après-midi, j’ai pas encore compléter
Risk analysis (1/3) • Entry barriers + Lack of experience
Risk analysis (2/3) Competitors and positioning
Risk analysis (3/3) Risk factors Possible exit strategy • Sale to a bigger company (ex: leader of the market (Geoxia))
Management team Currently on Board • • CEO: Aurélien Petit Sales Manager: Amine Choukir Project manager: Vincent Wurtz Marketing manager: Karin Auslender Missing members • Architect • Jurist • Accountant
Thank you for your attention! Any questions?