ICCA ICCRM: Association Ambassador Programs
“Association Day” • • • Why they want to host. How to bid. Do not fear. If you bid it, will they come? Testimonial by successful local host.
Showcase (destination): Hosting International Conventions as a Tool for Building Local Associations
The International Story • 14, 000 conventions • $7 Billion (USD)
Where Meetings Happened in 2004 4% 6% 18% 60% 10% Source: ICCA 2004
Size of Meetings in 2004 10% 37% 20% 26% Source: ICCA 2004
Competitive Environment: Meetings in Asia in 2004 • • • China Australia Japan Singapore Korea Malaysia Thailand Taipei India New Zealand Indonesia Philippines = 190 (20. 7%) * = 145 (15. 8%) = 132 (14. 4%) = 99 (10. 8%) = 93 (10. 1%) = 78 ( 8. 5%) = 64 ( 7. 0%) = 40 ( 4. 4%) = 28 ( 3. 1%) = 22 ( 2. 4%) = 14 ( 1. 5%) = 12 ( 1. 3%) *China = 104 (11. 3%), Hong Kong = 86 (9. 4%) Source: ICCA, 2004
Traditional Value Model Government Economic Development Tax Revenues Marketing Funds MICE Industry MGTO Convention Bookings $$$$$$
Alignment of Interests Value Model Government Priority Areas for Industry Development Professional Community Advancement Medicine Science Education Professions Trade Cultural (DMO) Convention Bookings Hospitality Industry Commercial Vitality
Types of Organisations Invited Here Today • • Medical Scientific Educational Legal Professional Trade Cultural
Medical – Pharmacists – Dentists – Surgeons – Nurses
Scientific and Educational • Scientific – – – Environment (government office) Science & Technology Council Assoc. of Science & Technology Engineers Social Sciences • Educational – Adult education – Language teachers – Students
Legal and Professional • Legal – Law Council – Juvenile Delinquency Research • Professional – Journalists – Advertising Agents – Banks – Management
Meet in (destination)! Why You Want to Host These Regional and International Congresses
Value to Professional Community 1. Attracts world industry leaders to your community 2. Showcases your community’s innovation, products and expertise to the world 3. Provides your community with access to new technologies and exchange of ideas
Value to Professional Community (Continued) 4. Builds business networks 5. Establishes research links 6. Stimulates export of your community’s services 7. Promotes local and national interest and international cooperation
Value to Professional Community (Continued) 8. Provides forums for education and training 9. Strengthens your community’s professional expertise 10. Builds membership of your association 11. Provides financial benefits to your association
Value to (destination) – Social and Economic Impacts • • • MICE industry growth Return business (tourism) Economic stimulus / Foreign exchange Tax revenues Employment International business and Knowledge profile – Trade & export development – Investment attraction – Expertise development – Research links – Media
Value to (destination) – Continued • • • Induced business development Induced infrastructure development Accommodation supply Urban renewal Increased property values Community development
You Can be a Hero • To your association/profession • To (destination) for bringing in the economic and social benefits • To the International Association because the meeting will be so successful • To the international audience at the congress who are going to love (destination)!
Meet in (destination)! You can make it happen.
“Association Day” • • • Why they want to host. How to bid. Do not fear. If you bid it, will they come? Testimonial by successful local host.
ICCA ICCRM: Association Ambassador Programs
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