IBM Software Group Project Enterprise Overview Scenario

® IBM Software Group Project Enterprise Overview Scenario Description

IBM Software Group What is Project Enterprise § A Sales oriented Scenario § Implementation engineered to highlight the value propositions of SOA and Process Integration § You will recognize – It’s real life § Industry non-specific § Extensible - supports Cross Capability and Cross Brand 4 Basis for BDD and SOA/ESB collateral as well § Foundation for STEW and Customer facing materials (Demos, Eo. Ts, Po. C samples) § Creates Russian Doll effect § Improves Efficiency of Enablement 4 Once you know the STEW you know the Po. Ts and Demos Slide 2

IBM Software Group JK Enterprises – Project Enterprise § Organization Description 4 Multiple Market Segments – Mass Market, SMB, Corporate 4 Multiple Channels – Web, Brick & Mortar, Remote Sales, Back Office 4 Struggling to grow uniformly at low cost and risk § IT: 4 Mix of build vs buy – SAP, Siebel, CICS, Batch 4 Legacy Applications – core accounting, order entry 4 Multiple Platforms - Windows, AIX, i. Series, z. Series 4 Heterogeneous topology 4 Very little reuse of components and skills § Numerous Targets for Business Innovation and Optimization (BIO) but no methodology nor way forward Slide 3

IBM Software Group JK Enterprises – IT Implementation § Today 4 200+ Developers 4 20+ different development tools 4 No end-end methodology 4 Lacking governance model 4 About to embark on major development supporting Business Innovation and Optimization effort § Tomorrow 4 Better linkage with business 4 Supporting methodology with artifacts and contracts defined 4 Supported and integrated tools 4 Role based 4 Business participates Slide 4

IBM Software Group JK Enterprises Challenge #1 – Account Open § Account Sales: 4 4 4 Latency – customers want to use their accounts right away Incomplete Status available during setup process – can’t answer customer questions Inconsistent response on completion or when issues arise Lack of collaborative materials to ease pre-sale (chat, co-browsing, difficult to ‘find’ information) Limited sales channels 4 4 Complex application forms Different applications for different products Errors due to re-keying of information from paper application to screen Lack of single customer view 4 4 4 Lack of digital imaging Lack of single customer view Declining too many customer requests Lack of dynamic, rules-based pricing Credit checks inconsistent, expensive, and time consuming § Account Application: § Account Verification: § Account Activation: 4 Prolonged process due to lack of digital signature 4 Manually entering information in various internal systems (CRM, ERP, etc. ) Slide 5

IBM Software Group Account Open – Business Goals § Strategic Initiative - Optimize Account Setup 4 Reduce Cost and Latency – grow efficiently and profitably 4 Improve sales and customer service through increased speed and responsiveness 4 Enhance productivity through reductions in total cost of ownership (TCO) 4 Increase the value and reach of services and products 4 Reduce risk and increase consistency via rules based Business Process Management Slide 6

IBM Software Group JK Enterprises Account Open Process Overview Slide 7

IBM Software Group Account Open – Account Verification Use Cases § Customer information is verified § Retrieve Credit Report if necessary § If credit score is “bad”, additional documentation is required § Based on customer profile (and credit score), pricing plan is calculated § Manual application review, depending on score § Generate decline or proceed to Account Activation step Slide 8

IBM Software Group Project Enterprise - How ? Observation Model Rational Requisite. Pro Web. Sphere Business Modeler Create Observation Model with KPIs & export to Monitor Create, Simulate & Analyze As-Is Business Model Create, Simulate, Analyze and Optimize To-Be Business Model Business Analyst UML Model Relational Database Schemas RDB Mapping Create & Manage System Requirements UML Rational Data Architect 4 Q 05 Data Architect Trace Requirements & Create System Use Case Realizations Architect Rational Software Architect BPEL WSDL Choreograph services using BPEL, WSDL, etc. Web. Sphere Integration Developer Configure Human Task Manager (including Ad. Hoc) & Client WSDL Create Financial Reports & ROI Estimates Integration Developer Use Business Rules, State Machines, Web Services, Adapters, ESB, etc. Runtime §Web. Sphere Process Server §Web. Sphere Portal Server §Web. Sphere Business Monitor Test WSDL EAR Model & Implement Services, & expose as Web Services Deploy and Test Run Develop Portlets Administration J 2 EE Developer Portal Developer Run-time Statistics Monitor Slide 9 Business Operations Analyst

IBM Software Group Project Enterprise – IT Solution Topology Slide 10

IBM Software Group Project Enterprise – A complex Use Case Slide 11

IBM Software Group You will Build this Use Case this week § From Demos to the Labs – just a matter of more detail § Hands-on experience with the IBM Software Development Platform 4 Web. Sphere Business Modeler 4 Rational Software Architect (RSA) 4 Web. Sphere Integration Developer 4 Introduction to Rational’s ADLC stack: Clear. Quest, Requisite Pro and Clear. Case § Build, Deploy and Test a BPEL-based composite application to J 2 EE and SOA platform: Web. Sphere Process Server using IBM’s Software Development Platform § Execute Business Driven Development which is both Contract- and Role-based Slide 12

IBM Software Group Logistics of the Project Enterprise Environment § Runs on VMware 4 Reduced performance than a “real” machine 4 Totally self contained environment § Tools 4 Eclipse 3. 0 based 4 Starting workspaces have assets already developed for you § Windows XP environment § Scripts are provided 4 Step by step instructions § You will leave with it in your hands and enabled to apply it § More to come – we are just getting started Slide 13

IBM Software Group Slide 14