IBM Mobile. First: Put your business in motion 1 #IBMMobile © 2013 IBM Corporation
In the new computing era, we have moved from … Single transactions to Millions of PCs to billions of mobile devices Structured data to massive amounts of unstructured data Static applications to dynamic services Rigid infrastructure to an elastic cloud infrastructure Reactive security 2 personalized engagement Intelligent, proactive protection #IBMMobile © 2013 IBM Corporation
Mobile was a key driver in 2012 Black Friday and Cyber Monday holiday shopping Yt. Y increase in mobile traffic to online retailers during the two days Apple’s i. Phone and i. Pad accounted for 77% of all mobile shopping during the two days Yt. Y increase in mobile sales during Cyber Monday Source – IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press Release 3 #IBMMobile © 2013 IBM Corporation
Top three areas of focus for CEOs Insights from the IBM Global Chief Executive Officer Study CEOs are prioritizing customer insights far above other decision areas. 4 #IBMMobile © 2013 IBM Corporation
CIOs prioritize analytics and mobile to solve their business challenges Technologies for Innovation and Solving Specific Business Challenges Big Data Analytics 83% Mobile Cloud BPM Security Intelligence 5 74% 68% 60% 58% #IBMMobile © 2013 IBM Corporation
Enterprises are lagging in adequate mobile skill sets in both mature and growth markets The IT Skill Gap: Mature vs Growth Markets Have All The Necessary Skills Moderate Skill Gaps Major Skill Gaps Source: 2012 Tech Trends Study, IBM developer. Works and IBM Center for Applied Insights, November 2012. . Growth Markets including Brazil, Russia, China, India and South Africa. 6 #IBMMobile © 2013 IBM Corporation
Businesses are struggling with unique mobile challenges Fragmentation of devices and platforms Speed and frequent iteration of the mobile lifecycle and continuous delivery Connectivity to back-end systems and cloud Security to protect corporate data and managing BYOD Mobile Context taking advantage of unique capabilities such as geo-location Delivering high quality apps and rapidly incorporate customer feedback 7 #IBMMobile © 2013 IBM Corporation
Forward thinking customers are realizing the benefits of becoming a mobile enterprise Healthcare Government From: Traditional health institution From: Construction general contractor with remote employees From: Sitting in traffic jams To: Seamless interactions among physicians and providers improving quality of care patient safety and efficiency improving patient experience 8 Construction To: Optimize their delivery schedules via mobile and electronically track waiting times and confirm deliveries To: Real-time re-direction to optimal routes using mobile info #IBMMobile © 2013 IBM Corporation
Mobile Is Everywhere 5 Trends with significant implications for the enterprise 1 2 Insights from mobile data provide new opportunities 3 Mobile is about transacting 4 Mobile must create a continuous brand experience 5 9 Mobile is primary Mobile enables the Internet of Things 91% of mobile users keep their device within arm’s reach 100% of the time 75% of mobile shoppers take action after receiving a location based messages 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 90% of users use multiple screens as channels come together to create integrated experiences Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 #IBMMobile © 2013 IBM Corporation
Imagine the Opportunities for a Mobile-First Organization Leverage Industry Transformations Transform the Value Chain Customers Deliver Contextually Relevant Experience Deepen Engagement Drive Revenue and Productivity 10 #IBMMobile © 2013 IBM Corporation
Transform the Value Chain CEMEX, UK-based manufacturer enables drivers to make 68% more shipments per day I want a provider That prioritizes my convenience Versus their processes Which streamlines our engagement In ways that build loyalty 11 #IBMMobile © 2013 IBM Corporation
Deliver Contextually Relevant Experience Large retailer delivers personalized and contextually relevant real-time shopping experiences based on known shopping patterns I want a retailer That helps me find what I want And gives me customized offers Before, not after, I need them In order to maximize my shopping experience 12 #IBMMobile © 2013 IBM Corporation
Deliver Contextually Relevant Experience IBM research lab uses location services to drive interactions using push notification and decision management features while prioritizing security with geo-fencing rules I want a business That helps analyze information in real-time To optimize decisions Based on where I am While protecting my security 13 #IBMMobile © 2013 IBM Corporation
Drive Revenue & Productivity Smartphone access saves nearly 400 employee-hours per month, contributing to over 40% Yo. Y increase in new business I want an employer That allows me to work when I can Wherever I am, with my own device In ways that maximize my productivity In order to help their bottom line 14 #IBMMobile © 2013 IBM Corporation
Drive Revenue & Productivity Government agency collaborates and provides access to 3 rd party developers to create secure quality apps leveraging analytics and distributes in its enterprise app store I want an employer That allows me to work with the tools I want And allows me to improve those tools With the common knowledge of our workforce 15 #IBMMobile In order for us to optimize productivity © 2013 IBM Corporation
Deepen Engagement Grand Slam events improves user experience and increases productivity by 10 percent by providing a consistent multi-channel experience I want a relationship That enables me to take action At the right time In a meaningful context In ways that build trust 16 #IBMMobile © 2013 IBM Corporation
Leverage Industry Transformations Region of Eindhoven captures data from cars and road sensors to notify commuters via smart phone app I want to tag things through auto ID technologies like RFID Sense things through sensors and actuators Shrink things through developments in miniaturization and nanotechnology Create Thinking Things by imbedding processing power 17 #IBMMobile and Power things through advances in energy efficiency, storage and © 2013 IBM Corporation generation
Leverage Industry Transformations Healthcare provider setting time and location based services to have secure access to sensitive medical information I want to protect privacy for our patients through secure context-based access to medical data while delivering the rapid access needed by our healthcare professionals to deal with emergency situations And ensuring compliance with regulatory requirements in a productive and cost-effective manner 18 #IBMMobile © 2013 IBM Corporation
Air Canada: How self-service helped an airline transform their brand 19 #IBMMobile © 2013 IBM Corporation
Expanding our mobile portfolio with new capabilities 125+ patents for wireless inventions in 2012, bringing the total to 270 2012 1 H IBM Endpoint Manager IBM Cast Iron 2013 1 H IBM announced: IBM acquired: Emptoris Rivermine Telecom Expense Management IBM announced: IBM Mobile Foundation IBM acquired: Urban Code Dev. Ops Platform Named leader in interactive design 2 H IBM acquired: Tealeaf CX Mobile 20 IBM announced: Managed Mobility and MAPM Services and IBM Security Access Manager for Cloud and Mobile #IBMMobile IBM announced: IBM Mobile Development Lifecycle Solution IBM announced: IBM Connections Mobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 21 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 22 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First Platform For clients who need to: Quickly develop and deploy high quality mobile apps across multiple platforms Seamlessly connect rich mobile applications to enterprise data and services IBM Mobile. First Platform offers: Key offerings: IBM Worklight IBM Rational Test Workbench IBM Mobile Application Platform Management Services 23 ü Native, web, or hybrid app development ü Tools to build & test high quality apps for many devices ü Management, security, continuous delivery & distribution of apps ü Easy connectivity to existing data & services for mobile usage ü On-premises or managed service delivery #IBMMobile © 2013 IBM Corporation
#1 US digital bank has shipped industry-leading mobile capabilities and has many more on the way Challenges Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team. Solution Implemented IBM Worklight software to support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed. “We utilize a hybrid/HTML 5 approach to achieve our goals with Worklight using web technologies (HTML, Java Scripting, CSS) everywhere we can, and native code where we need to. ” 24 #IBMMobile Benefits Able to develop mobile apps quickly and efficiently, supporting future business growth at a lower cost than its previous provider could offer. Gained scalability to support higher data and user volumes once the mobile apps were deployed. © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 25 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First Management For clients who need to: Implement BYOD with confidence Manage secure sensitive data, regardless of the device Manage, track and optimize mobile expenses Handle multi-platform complexities with ease Key offerings: IBM Endpoint Manager for Mobile Devices IBM Emptoris Rivermine Telecom Expense Management IBM Mobile Enterprise Services for managed mobility 26 IBM Mobile. First Management offers: ü Unified management across devices ü Selective wipe of corporate data ü Configuration & enforcement of password policies, encryption, VPN access & camera use ü Streamlined workflow between development & operations with an integrated Enterprise App Store ü Optimize telecom expenses with detailed usage analyses ü End-user portal for management of mobile equipment, carrier plans, and usage tracking ü On-premises or managed service delivery #IBMMobile © 2013 IBM Corporation
Public utility adds mobile devices without adding infrastructure Company Overview Serving 4. 5 million customers in the southwestern region of the United States, this electric company of 25, 000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices. Customer Needs Support 20, 000+ mobile devices Corporate and employee-owned, many platforms and OS versions High availability for certain devices used in the field Adherence to internal security policies, external regulations Benefits Scalability to 250, 000 endpoints provides room to grow without adding infrastructure Added mobile devices to existing IEM deployment in days Ability to integrate with Maximo, Remedy Responsiveness and agility of product and product team 27 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 28 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First Security For clients who need to: Protect devices and data Defend the network Ensure secure access Safeguard mobile apps Preserve user experience without compromising security IBM Mobile. First Security offers: ü Context aware risk – based access control Key offerings: ü Mobile threat protection IBM Security Access Manager for Cloud and Mobile ü Strong session management & Single Sign–on IBM Security Appscan ü Vulnerability analysis for mobile apps ü Visibility and analysis of security events from the device, network, user end app behavior 29 #IBMMobile © 2013 IBM Corporation
European Bank delivers secure mobile Internet banking Background Major European Bank needed to reduce operational complexity and cost with a single, scalable infrastructure to secure access to various back-end services from multiple mobile apps. A customized authentication mechanism empowered the bank to guarantee the security of its customers while safeguarding the trust relationship with a safe app platform that encrypts local data and delivers app updates immediately. Customer Needs Extend secure access to banking apps to mobile customers Enhance productivity of employees to perform secure banking transactions via mobile devices Support for i. OS, Android, and Windows Mobile Benefits Authenticates requests made via HTTPS from hybrid mobile apps running on Work. Light platform to backend services A custom certificates-based authentication mechanism implemented to secure back-end banking application 30 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 31 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First Analytics For clients who need to: Optimize digital & mobile experiences to drive online conversion Analyze mobile behaviors and quantify business impact of user struggles Improve customer service resolution and drive loyalty IBM Mobile. First Analytics offers: ü Automatic detection of customer issues through user and mobile device data Key offerings: • IBM Tealeaf CX Mobile ü User behavior drill down with high fidelity replay & reporting of the user experience ü Correlated customer behavior with network and application data ü High conversion and retention rates with quantifiable business impact analysis 32 #IBMMobile © 2013 IBM Corporation
Gambling company streamlines betting processes for mobile customers Challenges 1/3 of all bets are placed through the mobile device. Emerging channels like mobile are key to the company’s future success and user experience on the mobile is a competitive differentiator. Solution CX Mobile provided evidence of user struggles during registration, user preferences in bet placement, and adverse changes in user behaviors. Tealeaf enabled the customer to quantify business impact of customer challenges across both web and mobile channels. Benefits 33 • Identified a time consuming and confusing process around conversion rates for ID recovery – a relatively common occurrence for people trying to login from a stadium to bet on a soccer match. • Developed better understanding of the optimal “With Tealeaf we know how our customers customer path for betting from login to bet are using mobile and thanks to Tealeaf we placement. leave nothing to chance. ” • Recovery of 400 customers a day that were being lost in poorly user ID/PIN recovery system. • Saw an overall jump in betting conversion based © 2013 IBM Corporation #IBMMobile on optimized design path.
The IBM mobile application development lifecycle Design & Develop Instrument Obtain Insight Integrate Manage Test Scan & Certify Deploy 34 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 35 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First Strategy & Design Services For clients who need to: Ensure mobile projects yield measurable business value Link mobile investments to ROI and IT strategy Establish plans for growth and maturity of mobile initiatives IBM Mobile. First Strategy & Design Services offer: ü Customer journey mapping for mobile engagement ü Accelerated mobile strategy & business case creation Key offerings: • Mobile Strategy Accelerator • IBM Interactive • IBM Mobile Infrastructure Strategy and Planning Services 36 ü Vision and delivery of compelling mobile web experience ü Detailed strategies for infrastructure for mobile enterprise IT & communication initiatives #IBMMobile © 2013 IBM Corporation
IBM was positioned as a leader in the Forrester Wave. TM: Enterprise Mobility Services, Q 1 2013 IBM received the highest score possible in “Current Offering” Source: Forrester Research Inc. “Forrester Wave. TM”: Enterprise Mobility Services, Q 1 2013”. Full report can be accessed at http: //www. ibm. com The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 37 #IBMMobile © 2013 IBM Corporation
IBM Interactive IBM’s global interactive agency for transformation The versatility and imagination of a dynamic interactive agency backed by the discipline, depth and expertise of IBM to meet the speed and engagement mandates of a digital, social and mobile world. 38 3/17/2018 #IBMMobile 38 © 2013 IBM Corporation
Redefining Media: Interactive, multi-channel events The event site strategies are informed by customer experience research and insights and include innovative combinations of sophisticated data delivery and analysis, multi-channel capabilities, and web 2. 0 and mobile technologies. For the Australian Open, IBM served live video on web and mobile, developed the integrated community features and created a feature that graphed player momentum during the matches 39 Innovative IBM Technologies Applied: High quality live Flash streaming video with multiple simultaneous video streams Live leader boards, player bios and course/court information overlaid directly on the video streams in an innovative, immersive presentation – a first for highly trafficked sports events websites Personalized alerts © 2013 IBM Corporation #IBMMobile Live video thumbnails for selecting streams
IBM Mobile. First journey workshops One day interactive workshop with an IBM Mobile expert to help enterprises plan and develop a customized roadmap for success Workshop Client Value Highlights For Line of business and IT leaders seeking expertise and experience in developing, enhancing, and/or executing their mobile enterprise strategy. • Industry expertise with top use cases and successes • Interactive discussion to understand client business drivers, pains and requirements • Capability assessment including identification of opportunities and gaps in mobile strategy • Overview of IBM Mobile. First Strategy, technology and POV’s • A detailed client report and next steps • Structured working session to outline next steps • Industry trends and imperatives To schedule a workshop, email: ibmmobile@us. ibm. com 40 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 41 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First Development & Integration Services For clients who need to: Develop new mobile applications Integrate mobile applications with enterprise IT systems Manage and secure mobile environments Maintain visibility, control and automation of mobile devices IBM Mobile. First Development & Integration Services offer: ü Fast cycle development of mobile applications across Key offerings: IBM Mobile Application Development from the Cloud IBM Mobile Application Management Services IBM Mobile Enterprise Services - Mobile Application Platform Management 42 platforms ü Mobile app integration for seamless connectivity and data management ü Secure and seamless wired, wireless, cellular and Wi. Fi network access including increased network bandwidth required for voice, data and video ü Secure mobile device and application management #IBMMobile © 2013 IBM Corporation
IBM’s global mobile expertise is trusted by some of the world’s most demanding companies Thousands of consultants with mobile solution and managed services expertise IBM Interactive Centers Mobile Enterprise Services Delivery & Support Centers Networking Delivery & Support Centers Highlights: 43 48 networking delivery and support centers Thousands of mobility, integrated communications 11 mobile enterprise services delivery and support and networking professionals centers 270 mobile patents Customer support in 50 languages 30+ research labs supporting mobility Global standard processes, tools and © 2013 IBM Corporation #IBMMobile measurements
IBM on demand consulting for mobile Provides clients access to IBM’s technical experts for mobile For clients with development teams and some experience with Mobile projects Fast path to expert help on Mobile development projects Offerings customized to client skill level and requirements: On Demand Standard, Advanced and Premium Defined access to architects and technical experts for the IBM Mobile Enterprise Development Lifecycle Sharing of Best Practices and Experiences to continually help improve client experience with Mobile development and implementation Quarterly or yearly subscription 44 #IBMMobile © 2013 IBM Corporation
IBM Mobile Enterprise Services helps leading hotel brand deliver managed mobility services for smartphones and tablets Challenges To deliver differentiated and enhanced guest services, especially for corporate clients and hotel owners. Architect managed mobility solution for combined install base of 6, 700+ smartphones and tablet devices Solution • Enterprise lifecycle services for Black. Berry®, i. Phone and i. Pad devices • Email, web, calendar access and support with centralized end-user help desk • Mobility device access to business intelligence for operations reporting Benefits 45 • Adoption of mobility computing solutions deliver clear business value and employee productivity improvements • Changed how technology innovation is delivered in the corporation • Improved total cost of ownership and infrastructure savings from more predictable hosting and support costs; that help enable 30 percent smartphone growth over 5 years © 2013 IBM Corporation #IBMMobile • Subscription-based pricing simplifies billing and tracking
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 46 #IBMMobile © 2013 IBM Corporation
Cloud and Managed Services For clients who need to: Manage complex IT infrastructures and/or multi vendor mobile environments Optimize IT resources across the extended enterprise Address shortages or gaps in mobile IT skills IBM Cloud and Managed Services offer: ü Flexible and scalable compute power with access to greater network bandwidth Key offerings: • IBM Mobile Enterprise Services for managed mobility • IBM Mobile Application Development from the Cloud 47 ü Predictable allocation of, and investment in, current skills and IT resources that support mobile initiatives ü Multi-vendor integration and device support ü Highly efficient coordination of global mobile projects #IBMMobile © 2013 IBM Corporation
IBM Mobile. First offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & Data Platform Management Devices Security Network Analytics Servers Development & Integration Services IBM & Partner Applications Cloud & Managed Services 48 #IBMMobile © 2013 IBM Corporation
IBM Mobile. First is transforming industries Banking Telecom Insurance 49 Government Healthcare Transport #IBMMobile Retail Automotive © 2013 IBM Corporation
Find IBM Mobile. First in the App Store 200+ IBM Software apps available in App Stores • IBM mobile solutions for social business 1 M downloads … • IBM mobile solutions for business process management • IBM mobile solutions for enterprise content management • IBM Cognos Business Intelligence • IBM Smarter Commerce 50 #IBMMobile © 2013 IBM Corporation
IBM mobile solutions for social business Improve engagement with exception, security-rich mobile application experiences Mobile file sync (IBM Connections)* Allows IBM Connections files to be edited offline and changes automatically sync'ed back to server when user re-connects. Sends push notifications to subscribed devices to alert when a file has changed, so they know of latest version. *Design subject to change New and enhanced versions ü IBM Connections mobile next (represents planned capabilities; IBM plans and directions are subject to change without notice) 51 #IBMMobile © 2013 IBM Corporation
Three ways to get started with IBM Mobile. First 1 2 3 52 Learn more: ibm. com/mobilefirst Join the conversation: twitter. com/IBMMobile (#IBMMobile) facebook. com/IBMMobile Talk with your IBM representative or Business Partner to find the right next step for you #IBMMobile © 2013 IBM Corporation
Think Mobile, First www. ibm. com/mobilefirst 53 #IBMMobile © 2013 IBM Corporation
Learn more at: www. ibm. com/mobilefirst © Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 54 #IBMMobile © 2013 IBM Corporation
55 #IBMMobile © 2013 IBM Corporation
Legal Disclaimer • © IBM Corporation 2013. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained • • • 56 in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. 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