IBM & GSOM Consulting Project Assessing the possibilities of using “cloud consulting’ model in Russia Agenda: - Cloud consulting - Literature review - Methodology & Interviews - ABC: the cloud consulting company model - Roadmap - Conclusion Konstantin Malko| Nikita Plyasunov | Yulia Annenkova | Saidkabir Azizov | Vasilii Diakov December 2015
2 “Cloud consulting - providing consulting services for companies through online platforms with the help of network of experienced experts for immediate specialized projects or tasks”
4% Literature review Ø Crowdsourcing market – most similar one Ø Example of a Blue ocean strategy Ø Management in Russia – concerns & opportunities Ø Russian traditional consulting market overview – decline Ø Successful examples of cloud consulting: Innocentive, Nine. Sigma, Your. Encore 2% 1% 5% 14% 56% 18% IT - consulting Audit and financial consulting Tax and Legal Strategic and marketing Operational HR consulting Other
Limitations 4 Case studies Qualitative method Generalization Personal contact Methodology Research approach Researcher bias Nature of data Lack of standardization Research questions: 1. Is there any demand for cloud consulting? 2. Is Russian business ready to accept (trust) cloud consulting? 3. How is it possible to develop and implement successfully cloud consulting business model in Russia?
Responses Summary
Bureaucracy and lack of trust prevent companies from paying attention to cloud consulting project. Interview Results Idea seemed interesting to the managers If the limitations are discussed, companies consider such kind of service Companies are equally interested in investing into internal expertise as well as having access to fast solution to small projects.
Cloud consulting Key partners: • Seekers • Solvers Key activities: • Platform management • Attracting seekers and solvers Key resources: • Solvers • Platform • Intellectual rights Cost structure: • Platform management • Seeker & Solvers relations Value proposition: • Network of experts • Connecting Seekers & Solvers Customer relationship: • Co-Creation • Dedicated personal assistance Customer segments: • Medium business • Large businesses Channels: • Platform Revenue streams: • Commission for solution • Client fees
ABC Key partners: • IBM • Seekers • Solvers Key activities: • Platform management • Attracting seekers and solvers • Co-creation Value proposition: • Network of experts Customer relationship: • Co-Creation • Instant feedback • Less bureaucracy • Universities Cost structure: • Platform management Key resources: • IBM Brand • Platform • Intellectual rights • IBM client network • Salary to workers • Seekers are anonymous for Solvers Customer segments: • Medium business • Large businesses Channels: • Platform • Auxiliary workers for Solvers • Promotions Revenue streams: • Client fees (at results) • Task posting fees
• Pre-Task announcement ABC`s working process 1. Seeker problem request 2. ABC-Seeker nondisclosure agreement (Seeker anonymity guarantees) 3. Clarifying task requirements 4. Precise task formulation 5. Call for experts • Task accomplishment 1. ABC contacts the experts 2. ABC- Experts nondisclosure agreement 3. Experts start working on task 4. Working process 5. Presenting solution
Business concept and model development Roadmap & Solvers Adding functions, designing user interface, functionality testing Concept with key features and precise model development Searching for Solvers & creation of database Platform creation & design Profile of expert • Min 15 years of experience • XP in complex tasks solution Solvers will be searched through wide IBM`s network of clients and partners Contacts with universities Searching for clients Getting feedback Clients will be searched first through wide IBM`s network Collect feedback from clients and solvers for further improvement Evaluate & Improve Evaluation of current processes and improvement based on feedback Auxiliary worker • Ph. D students • Experience of project team work
Ø Cloud consulting in Russia – businesses are interested, but want guarantees of quality Conclusion Ø Addressing managers’ concerns – nondisclosure of confidential information, high quality results Ø Business model – closest to crowdsourcing model Ø Clients & Experts: Win-win relations Ø ABC – success with reliance on IBM’s brand
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