6be6d6ac7348bc8f61e9f0781aff0d16.ppt
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IBM DB 2 Express-C January 30, 2006 © 2005 IBM Corporation © Copyright IBM Corporation 2005
Agenda • DB 2 Express-C Overview • Positioning within DB 2 Data Server Family • Value Proposition • Call to Action © 2005 IBM Corporation © Copyright IBM Corporation 2005
Data Services Required by every business application § No business solution works without data § Essential elements of an application platform § Data service requirements span a broad spectrum Protect most valuable business assets § e. g. , Client, employee, product and financial data § Data availability and performance impacts results § Secure and private access affects brand value A fundamental control point § Not a commodity in most use cases § Unique advantages for solution developers § Cross platform integration = competitive advantage DB 2 Everyplace Cloudscape U 2 IDS IMS DB 2 Superior capabilities across a spectrum of requirements © 2005 IBM Corporation © Copyright IBM Corporation 2005
DB 2 Data Serving Solutions Clusters Massively Parallel Processors (MPP) § Complete range of data servers § Business Resilience § Proven performance and reliability DB 2 UDB Workgroup, Enterprise DB 2 UDB i. Series, z. Series Symmetric Multiprocessors (SMP) § Flexible § Data formats, workloads, acquisition DB 2 Express-C (no-charge) models DB 2 Everyplace IBM Cloudscape (Derby) Cross Platform Linux & Windows AIX, Solaris, HP/UX, z. Series, i. Series © 2005 IBM Corporation © Copyright IBM Corporation 2005
IBM leads the data server creation and evolution Innovative Milestones 1968 1981 First Hierarchical Database First IBM Relational Database • IBM designs IMS starting in 1966 for the Apollo space program. • IBM releases DB 2 database following the System R proto-type. 2006 First Multi-Structured Database • DB 2 Viper first to support both relational and XML structures managed by single data server Continuous IBM innovation © 2005 IBM Corporation © Copyright IBM Corporation 2005
DB 2 for Linux, UNIX and Windows The power, function and reliability of an open, industry standard database with the ability to scale from small and medium businesses to large enterprises. Express/Express-C Workgroup Edition Enterprise Edition § Linux and Windows, 32 and 64 -bit platforms § Linux, UNIX, and Windows, 32 and 64 -bit platforms § 1 -2 CPU Server § 1 -4 CPU Server § No limits § 4 GB Memory § 16 GB Memory § Partitioning feature © 2005 IBM Corporation © Copyright IBM Corporation 2005
Announcing DB 2 Express-C Production Ready Innovative Technology Developer Community § Free to develop, deploy and redistribute* § Same superior data server technology and programming support as DB 2 Express Edition in a smaller package § Dedicated team for DB 2 community participation and development § Coming Soon – DB 2 Viper – Industry’s first hybrid relational and XML data server § Skills and applications applicable to all editions of DB 2 § No database size limit § No limit on number of instances per server § No user limit * Free registration required § Free online community support © 2005 IBM Corporation © Copyright IBM Corporation 2005
New DB 2 Express Landing Zone Home page: http: //www. ibm. com/db 2/express © 2005 IBM Corporation © Copyright IBM Corporation 2005
Positive Market Response “We are looking forward to embedding the no-license DB 2 Express-C in our applications for small retail operations. This will help us keep our costs down and compete more effectively in the SMB market. We can apply the same database technology across our whole platform at no “ --Janez Uplaznik, General Manager Mikropis cost, which will lead to new opportunities for selling support “At Quest we believe in the value of building a strong, vibrant community around database technologies. By delivering a free version of DB 2 Express-C, IBM is ensuring a rapid adoption of the DB 2 technologies and further expanding the DB 2 application development and database administration communities. As a leading provider of development and administration tools for DB 2 databases, Quest is delighted to have an opportunity to distribute DB 2 Express-C as part of Quest Database Solution offerings. We believe, by providing DB 2 product as an integral part of the Quest solutions for DB 2, our customers will enjoy a greatly simplified evaluation and deployment process" -- Billy Bosworth, Director Product Management - Database Solutions of Quest Software “By delivering DB 2 Express-C, IBM is making it easy for Active. Grid customers building service-oriented applications on the LAMP stack to take advantage of the enterprise-level performance, reliability and support of DB 2 with no license fee. ” -- Peter Yared, Founder and CEO of Active. Grid, Inc © 2005 IBM Corporation © Copyright IBM Corporation 2005
DB 2 Express-C Customer Benefits § Offers a no charge production server that § Saves development time § Reduces or eliminates reliance on dedicated DBA staffing § Gives great value at no upfront cost Client Benefits § Gives clients the flexibility and capability to grow § Provides seamless upgrade to advanced capabilities and more platforms § Addresses client needs to become more responsive to their customers © 2005 IBM Corporation © Copyright IBM Corporation 2005
Designed for simplicity, efficiency and ease of use in small and medium database deployments Key attributes of the patented IBM Express Architecture • • • • Easy to Evaluate, Purchase and Support High quality evaluation and implementation support materials Web-based support Resources help ensure adequate skills Easy to Install Single-server installation takes minutes, not hours Guided, non-disruptive installation and setup OEM-ready with silent install/uninstall Easy to Learn and Use Simple, intuitive user interface Samples and tools facilitate quick, successful first-use Accessible, useful documentation Easy to Integrate Coexists and works well with other Express products Supports important mid-market components and applications Exploits key platform services that reduce total cost of ownership (TCO) Demonstrates Good ROI Resource usage that is competitive Easy to Manage Self-configuring for reduced administrative skill and interaction needs Supported by reasonable defaults, application templates and wizards Routine tasks are automated and self-optimizing Complete Integrated Solution • Only required features provided Competitive Features • Secure by default • Well-documented features • Consistent function • Quick and easy problem determination Right Technology • Proven technology to ensure reliable operations and minimize downtime Extensible and Flexible • Available on all key mid-market platforms with priority for Win 2000, i. Series and Linux • Modular, easy to customize and extend Priced to Market • Price linked to usage, based on number of users or processors • TCO attractive to SMBs © 2005 IBM Corporation © Copyright IBM Corporation 2005
DB 2 Express-C for Everyone Developers ISV & Business Partners Mid-Market Solution Providers Academic Community – Download and start developing today at no costs – Choose the Development Environment and IDE that best meet your needs: J 2 EE, Windows. NET, PHP – Innovative technologies--XML / SOA / Web Services capabilities due in viper are second to none – Increase product value without incurring up front costs – Investment Protection – the DB 2 family extends your reach to most market segments – Create license and services revenue potential for deployment and upsell – Extend your reach and create upsell opportunities in mid-market – No up front license fee DB 2 Express-C enables you to affordably use DB 2 for virtually any SMB projects – Risk free approach to redistribute DB 2 Express-C with applications at no charge – Faculty and students have direct access to software—not limited to classroom use only – Easy to use, easy to learn, easy to administer database – Material for education courses available via IBM Academic Initiative © 2005 IBM Corporation © Copyright IBM Corporation 2005
DB 2 Express – The choice is yours DB 2 Express-C Aligned to mid-market needs and developers, partners, academic communities considering or using open source databases Per processor or Per server/users licenses orderable in Passport Advantage Free download available January 30, 2006 Key routes: 4, 6, Community team Key route: Community team, developer and partners 12 mo 24 x 7 support Free online community support HADR feature available HADR feature purchase requires DB 2 Express Edition purchase Download footprint ~400 MB Download footprint ~300 MB Features include: Warehouse Manager tools & servers, Extender support, DB 2 Connect support, Informix Data Source Replication, Replication Data Capture, APPC and Net. BIOS Features exclude*: Warehouse Manager tools & servers, Extender support, DB 2 Connect support, Informix Data Source Replication, Replication Data Capture, APPC and Net. BIOS *Complete excluded feature list in speaker notes © 2005 IBM Corporation © Copyright IBM Corporation 2005
Why DB 2 Express-C ? 1. No Artificial Data Server Limitations Production ready, same superior database features as DB 2 Express 2. Innovative Technology Viper--Industry first relational and XML data server 3. Application Development Flexibility Choice of programming languages and tools 4. Scalable on Demand: no application or database changes required for other DB 2 Editions © 2005 IBM Corporation © Copyright IBM Corporation 2005
Useful URLs • DB 2 Express (FAQs, Downloads, Forum, Partner Solutions, …) – http: //www. ibm. com/db 2/express • DB 2 product information and version specific details – http: //www. ibm. com/software/data/db 2/udb/ • IBM developer. Works DB 2 zone (Technical articles and tutorials) – http: //www. ibm. com/developerworks/db 2 • DB 2 Viper Webpage: (XML information) – http: //www. ibm. com/db 2/xml • DB 2 Express-C Press Announcement – http: //www. ibm. com/press/us/en/pressrelease/19183. wss © 2005 IBM Corporation © Copyright IBM Corporation 2005
Call to Action • Learn: Find out more about DB 2 Express-C: http: //www. ibm. com/db 2/express • Act: Download and install DB 2 Express-C now. Tell your colleagues about DB 2 Express-C! Win: Develop and deploy an application powered by DB 2 Express. Share your experience with us at the DB 2 Express. C Forum. © 2005 IBM Corporation © Copyright IBM Corporation 2005
A Growing Community of Partners "The launch of IBM's DB 2 Express-C under a free licence is a bold positive move. It brings a proven, rock solid , and flexible database to the Ubuntu, and hence to the Debian ecosystem. With no restrictive licencing to cause concern, it further strengthens DB 2's proposition to businesses choosing Ubuntu. " - Mark Shuttleworth, Ubuntu Linux founder "Zend Technologies creates application development and deployment products. We have tightly integrated the no-cost DB 2 Express server into our popular Zend Core for IBM product for the PHP community. The new optional support offering available for DB 2 Express closely aligns with many of our customers' needs to have access to powerful database features available in DB 2 Express. In addition, our PHP-based solutions efficiently leverage the native XML functionality of DB 2 Express. " - Mark de Visser, Chief Marketing Officer, Zend Technologies, Inc. © 2005 IBM Corporation © Copyright IBM Corporation 2005
A Growing Community of Partners "Business Objects and IBM have worked closely to develop effective business intelligence (BI) solutions that offer maximum scalability and reliability for information on demand. This new release of IBM DB 2 Express-C continues our strong relationship by providing organizations the power of DB 2 in a flexible, free package that is ideal for our enterprise customers looking to develop BI proof of concepts that will smoothly transition to enterprise deployments. It will also be a compelling choice for our midmarket customers looking for a solution that will scale with their business needs. " - Jon Dorrington, VP Alliances, Business Objects © 2005 IBM Corporation © Copyright IBM Corporation 2005
A Growing Community of Partners "Power, flexibility, and openness are some of the best qualities that Linux has to offer. We at Mandriva are very excited about DB 2 Express-C being offered for free on a Mandriva Linux distribution. With DB 2 Express-C, IBM brings a full-function and enterprise-ready relational database on our Linux platform at no charge. " - Klara Mika , ISV Manager, Mandriva S. A. + Many Independent Developers, and hopefully you also !! © 2005 IBM Corporation © Copyright IBM Corporation 2005
DB 2 V 8. 2 Family Comparisons DB 2 Express-C DB 2 Express Workgroup Enterprise Target Audience Mid-market and developers, partners, academic communities considering or using open source databases Mid-market and the partners who serve them Workgroup and Departmental organizations and the partners who serve them Large enterprises building or buying high volume OLTP, web or analytics solutions and the partners who serve them Objective Seed the market, create opportunities for other IBM products, increase DB 2 footprint Drive revenue growth in mid-market segment Drive revenue growth in high-end SMB and department segment Drive rev growth in large enterprise segment Platforms Linux, Windows All Download ~300 MB 390 MB Larger Memory limit 4 GB 16 GB Unlimited 32/64 bit 32/64 bit CPU limit 2 2 4 Unlimited DB Size Unlimited Add-On features None High Availability / Disaster Recovery, Query Patroller Data Partitioning, Query Patroller, Geodetic Extender SRP No charge $4874/CPU or $625 /server+$124/user $1211/server + $311/user or $9375/processor $33125/processor or $750/user Support Online community support Passport 24 X 7 © 2005 IBM Corporation © Copyright IBM Corporation 2005
• Thanks You! • ankurgoyal@in. ibm. com © 2005 IBM Corporation © Copyright IBM Corporation 2005
6be6d6ac7348bc8f61e9f0781aff0d16.ppt