IARC the Innovation Accelerator Research Center Concept by Bud Labitan, MD, MBA Facilitate and study the process of Accelerating Innovation with a focus towards “new jobs innovation” Faster Innovation Funnel + Lead-User Development = Jobs
Faster Innovation Funnel + Lead-User Development = Jobs
Why innovate ? § § JOBS Changing economies Increased competition & technologies Community needs sustainable development * § Value migration & shorter product life cycles § Pressures to reduce costs & increase efficiency § Stricter regulation Faster Innovation Funnel + Lead-User Development = Jobs
“The Missing Component” Northwest Indiana Community Help move along a cultural shift towards more inventiveness, and global competitiveness. 1. Innovation Acceleration >> 2. Entrepreneurship Education >> 3. Incubation >> 4. “NWI Jobs” Faster Innovation Funnel + Lead-User Development = Jobs
An Innovation Accelerator + Research Center will also enhance Purdue’s Strategic Plan § Learning ( and the study of learning acceleration. ) § Discovery ( of new services and products leading to entrepreneurship. ) § Engagement ( in jobs development and public/private partnerships. ) § Multiuser Innovation Accelerator can also be used for increasing Community and Alumni participation. Faster Innovation Funnel + Lead-User Development = Jobs
How do we Accelerate the conception of new ideas that lead to new jobs? Beg ( from lead-user innovators ) Buy ( from lead-user innovators ) Borrow ( from lead-user innovators ) Brainstorm ( lead-user innovations ) Reverse-Engineer ( lead-user reengineering ) Promote Entrepreneurship Faster Innovation Funnel + Lead-User Development = Jobs
§ § Academic Commercial DARPA / DHS Industry Increase the frequency of idea generation & Feed the Innovation Funnel ! Faster Innovation Funnel + Lead-User Development = Jobs
The Physics Idea: add “higher energy” to accelerate innovation if F = MA then A = F/M 1. Add human energy of expert & non-expert lead users to speed up idea generation for Indiana jobs. 2. Provide a cost-effective center for frequent public participation in brainstorming new & commercialization ideas. Faster Innovation Funnel + Lead-User Development = Jobs
“Lead-Users Theory” ERIC VON HIPPEL evhippel@mit. edu Professor and Head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management. He specializes in research related to the nature and economics of distributed and open innovation. Lead-Users in Mountain Bike Design Innovators Faster Innovation Funnel + Lead-User Development = Jobs
Our Innovation Accelerator will identify, assist, and develop local lead-user groups. http: //web. mit. edu/evhippel/www/tutorials. ht m Faster Innovation Funnel + Lead-User Development = Jobs
Faster Innovation Funnel + Lead-User Development = Jobs
Labitan view of a “High-Energy Innovation Accelerator” Accelerator Faster Innovation Funnel + Lead-User Development 1. Frequent Brainstorming accelerated frequency rate 24/7/365 days. 2. Give a Valuable Learning Experience Since few of the ideas generated make it thru an innovation funnel to become successful products or services, Participants should receive experiential value in the form of edutainment; education + entertainment Faster Innovation Funnel + Lead-User Development = Jobs
Giving back a Valuable Learning Experience to the NW Indiana Community We are helping to move along a cultural shift towards more inventiveness, innovation, and global competitiveness. 1. 2. 3. 4. Innovation Acceleration > Entrepreneurship Education > Incubation > “NWI Jobs” Faster Innovation Funnel + Lead-User Development = Jobs
Teams Brainstorming Together US Constitution, Stanford-DARPA-Racing Team, JPL, Microsoft
What is the source of High-Energy for the Innovation Accelerator Brainstorming Experience? People ! ( Theatrical Component ) This “Innovation Accelerator Center” can use sound and lighting methods for participants to suspend their disbelief, in the way that theater is able to transport an audience’s imagination. Faster Innovation Funnel + Lead-User Development = Jobs
1 -2 Hour “Brainstorming Voyages” ”People want to be part of something larger than themselves. ” Like Disney’s Tomorrowland Experience 1. Rapid idea generation 2. No judgment/conversation 3. The wilder the better 4. Quantity is king Each “Flight” will be recorded on DVD for Participants and for Researchives. Faster Innovation Funnel + Lead-User Development = Jobs
Our NWI Community can customize and evolve our Innovation Accelerator to our changing needs.
24 / 7 / 365 days. Multidisciplinary Innovation Accelerator Faster Innovation Funnel + Lead-User Development = Jobs
Harness the Value of Human Collaboration Faster Innovation Funnel + Lead-User Development = Jobs
Sample Accelerator Flight Simulation 1. Pre-Flight Introduction (prerecorded): 2. 5 minutes. ---- launch “lights and sound” simulation ------ theatrical aspect 2. Statements of Brainstorming Technique, Goals, & Lead-User Innovating Theory (prerecorded): 5 min. 3. Brainstorming: 20 minutes. 4. Post-Brainstorming Statement (prerecorded): 2. 5 min. ---- landing “lights and sound” simulation ----- theatrical aspect 5. Filtering Discussion: 10 minutes. 6. Open Forum & User Feedback: 7. 5 min. - video used for Research and/or reality TV / PBS / NSF / DARPA funding. 7. Quiet time before next “Flight”: 5 minutes. Faster Innovation Funnel + Lead-User Development = Jobs
If we are serious about GLOBAL COMPETITION, then we build an INNOVATION FUNNEL running 365 Days a year. GOALS Acceleration + More Lead Users RESULTS COMMUNITY TEAMS Experiential Learning Service + Product Design Needs of the Market’s Customers Faster Innovation Funnel + Lead-User Development = Jobs
Innovation Accelerator: End of a Brainstorming Voyage Participants learn brainstorming and service design, network, and answer three key questions: How will we Create value? How will we Capture value? How will we Deliver value? Faster Innovation Funnel + Lead-User Development = Jobs
R. O. I. • Discovery • Learning • Local Engagement • Alumni Participation • Accelerated Innovation • Research • More Jobs Faster Innovation Funnel + Lead-User Development = Jobs
Cost est. = ½ of The Purdue Tech Center ROIC = NWI Jobs + Competitiveness IS/D = “Innovation Sessions per Day” Our gift to Northwest Indiana’s Future Faster Innovation Funnel + Lead-User Development = Jobs
ISD “Innovation Sessions per Day” The End Questions? Faster Innovation Funnel + Lead-User Development = Jobs
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