ial ter ma im Sharing Flu Digita id

ial ter ma im Sharing Flu Digita id l Eas y Music 2. 0 t ow-Cos L Edit copy emixable R cess Ac User-Friendly

Web 2. 0 Music 2. 0

Web 2. 0 Music 2. 0

orm. B taf sharing Digital n Pla Collabo eta v urce -So Open ers io ration Tags Web 2. 0 rosumer P e aplications on-lin etworks Social n Collective knowledge Folksonomies User-generated content

recorded music path

Phonograph - K 7 Vinyl adio R CD i-Pod Gramophone Walkman mp 3

?

?

? cares who

average daily time spent in listening to music 19% 51% None At Least 1 hour More than 2 till 3 hours More than 3 15% 7% 8, 3% More than 1 till 2 hours

Daily time spent in listening to music per ager group ≥ 65 Years 40% 55/64 Years 32% 45/54 Years 35/44 Years 7% 15/24 Years 7% At Least 1 hour 10% 50% 13% 12% 58% 47% More than 1 till 2 hours 22% 16% 6% 7% 18% 13% More than 2 till 3 hours 3% 5% 6% 5% 18% 52% 0, 1% 5% 10% 49% 21% 25/34 Years None 44% 9% 11% More than 3

internet

52%

internet

Have you ever used internet or e-mail? Only Internet 1% 3% Only E-mail 37% 51% Internet & E-mail Just once to try 3% 4% With other persons helping me Never used

? ♫ € in

79%

€ in ♫

CD’s

61%

CD’s

39%

? . . . those who buy

Frequency

CD’s /week

5%

CD buying frequency within CD buyers 0, 2% 4% 16% 56% Daily Weekly Monthly 23% From 3 to 3 months Less frequently than 3 months

? Downloaders

100%

85% 15%

15%

Frequency

Downloads/ week

31%

31% 5% Cd’s VS

Frequency of music downloading within downloaders 5% 29% 27% 15% 25% Daily Weekly Monthly From 3 to 3 months Less frequently than 3 months

? who are they

Digital music consumers by age 15/24 Years 40. 5% 25/34 Years 26. 4% 35/44 Years 10. 9% 45/54 Years 8. 3% 55/64 Years 0. 7% ≥ 65 Years 59. 5% 73. 6% 89. 1% 91. 7% 99. 3% 0% 100. 0% Has downloaded Never downloaded

Digital music consumers by age and internet usage 15/24 Years + internet users 49. 6% 25/34 Years + internet users 35/44 Years + internet users 45/54 Years + internet users 50. 4% 44. 1% 55. 9% 23. 3% 76. 7% 28. 0% 72. 0% 55/64 Years + internet users 3. 7% 96. 3% ≥ 65 Years + internet users 0% 100. 0% 00% Has downloaded 20% 40% 60% Never downloaded 80% 100%

profile

40% youth downloads

50% youth + internet users downloads

hardware

mp 3 ? player

35% with mp 3 player

65% without mp 3 player 35% with mp 3 player

15%

35% with mp 3 player

15% Dowloaders 35% with mp 3 player

expectations management

mp 3 player by age 15/24 years 70% 25/34 years 52% 35/44 years 39% 45/54 years 31% 55/64 years ≥ 65 years 10% 1%

mobile phone

90%

12%

listen to music

participation gap

36% internet users downloads

14, 4% internet users sharing

36% ≠ 14, 4%

36% > 14, 4%

skills divide

skills within internet users Use P 2 P software to share music and videos 45. 6% 54. 4% Music uploads 49. 4% Music and videos downloads 50. 6% 58. 2% Knows how to do it 41. 8% Does not knows how to do it

variety

internet allows me to hear more bands and musical genres 89. 5% 10% Does Not Agree

reasons

63% 19% 9. 5% Because I cannot find these tracks/albums/ 8. 5% Because I can download a single

so what?

♫ 2. 0

thank you

the end