IAB Town Hall Meeting 6 7 10 Industry Deb

IAB Town Hall Meeting 6/7/10 Industry Deb

IAB Town Hall Agenda n Who we are…(10 min) n n n Where we’ve been…(5 Min) n n n 2009/2010 accomplishments Ongoing activities • Monthly Calls Where we’re going…(25 Min) n n What is the IAB? Leadership Introductions New Award(s) Enterprise Transformation Next Great Idea – Marketing the IE Profession (Bill) Q&A Deb

What is the IAB? • IIE Winning & Growing • Industrial Engineering Profession Winning & Growing • IIE Practitioners Winning and Growing You can succeed best and quickest by helping others succeed… Deb

IAB Leadership Team n Deb Laudenslager • 2008/2009 Chair Past Chair n Kazuo Takeda • 2009/2010 Chair n Bill Tolo • Chair Elect Deb

Deb Laudenslager The Hershey Company Industrial Engineering Manufacturing Finance Industrial Engineering Manufacturing Education • B. S. IE (Penn State University) Director Industrial Engineering Position Production Manager Part Time Business Analyst Manufacturing Manager Corp IE Front Line Supervisor Plant IE Corporate IE Co-OP • • Professional / Community IIE: Industry Advisory Board, VP Technical Networking, SEMS Board Member IE: External Advisory Board, Penn State WISE Junior Achievement Classroom Teacher, Young Women’s Symposium Facilitator Mentor: Hershey Women’s Council, Mentornet Organizational Movement Deb

Kazuo Takeda Disney Technical Non Broadcast TV Animation United Parcel Service Education • Bachelors (Long Beach State Univ. ) • MBA -2012 (Univ. Redlands) Disneyland Manager (FOS IE) Prgm Mgr (IE) Mgr H-STV (US/Asia) A. Producer (Animation) Position Manager Mgt Srvr (Air IE) Pln Mgr (IE) Supervisor (Pkg IE) (Westinghouse) Auditor (CATV) Technician (Electronic) Mechanic (Exotic Cars) Technician (Electronic) • • Professional / Community IIE: Industry Advisory Board, National Leadership Council, Sr. Board Member IE: Industry Advisor; USC, Cal Poly Pomona Special Effects Director; FCRT Director of Team Managers; Cal Wave Hockey Organizational Movement Kaz

Kazuo ‘Kaz’ Takeda IAB Chair 2010 Manager Industrial Engineering Anaheim, CA Work: 714 -781 -1475 Email: Kazuo. Takeda@disney. com Recent Work Experience • United Parcel Service: 1988 - 1998 • Program Manager; Pacific Region • Planning Manager; Pacific Regi 9 on • Management Supervisor; S. Cal District • Telescreen Inc. : 1986 - 1999 • Manager, A. Producer • Starspur Inc. : 1984 - 1986 • Manager; Home Satellite Antenna Positioners • Westinghouse / Storer CATV: 1982 - 1984 • Manager; CATV Sales • Auditing • Misc: ~ 1982 • Electronic Technician • Exotic Car Electrical Mechanic • Paper Boy Education • University of Redlands: MBA 2011 • Cal State Long Beach: BA 1981 IIE Experience • Industry Advisory Board: 2006 – Present • National Leadership Committee: 2006 - Present • ASVP: 2008 – Present • Chapter Development Fund Chair: 2008 - Present • Western Region VP: 2006 -2007 • Local Chapter: 1991 - Present • Secretary/Treasurer : 2004 – Present • Sr. Board Member: 2001 – Present • Past Chapter President: 1996 Community • Industry Advisory Board • USC • Cal Poly Pomona • California Wave Hockey Club • Director of Managers • Fullerton Children’s Repertory Theatre • Special Effects Director Interests/Fun Facts Motorcycle rider, hockey, two kids in college, home improvement projects 7

Bill Tolo PF&D RCA Teledyne Unisys Education • Bachelors (University of Missouri) • MA - Leadership (Augsburg College) Principal IE Position (Printed Circuits) Sr. IE Best Buy Marshall Field’s Target/Macy’s PF&D Services Principal (LLC) PIC (Finance) Sr. (IE) Logistics Retail/Store (IE) Merch. Flow Manager Distribution (IE) (Asset Refurb) IE (Mainframes) Mfg. Engineer (Television) Mfg. Engineer (Video Disc) Mfg. IE (IBM PCJr) • • • IIE Experience IIE Industry Advisory Board IIE Board of Trustees / SVP Chapters IIE Annual Conference Solutions Co. Chair IIE SWS Board IIE Twin Cities Chapter 38 President Organizational Movement

Where have we been? IIE Winning & Growing: “PRACTITIONERS HELPING IIE” Conference Input/Support: IAB Track, Moderator for Executive Roundtable, Panelists, Speakers Awards: Nominate Award Candidates Misc. Support/Input Advertising on a National Level Strategic Partnerships with Organizations Strengthening Chapter Connections Helping Sr. IIE Chapters How can IIE affect successful networking? Kaz

Where have we been? IE Profession Winning & Growing: “IAB HELPING TO GROW THE PROFESSION” • You. Tube Video Contest (2007 and 2010) – raise awareness to kids on the IE profession using current social media • “What is an IE” Presentation – created to raise awareness on the IE profession to students • Marketing the IE Profession – Under Construction Kaz

Where have we been? IE Practitioners Winning & Growing: “IIE HELPING TO PRACTITIONER’S” Awards Nominate Award Candidates IAB Middle Career Leadership Award (New) Enterprise Transformation Award (New) Provide Input to IIE: (to ensure that IIE is meeting industry members needs in the following areas) Conference Content, Website Content, Training Offerings Kaz

New Conference n Enterprise Transformation Donna

IAB the Next Great Idea “Marketing the IE Profession” What is the task? • Get the message out of what IE’s do to Non-IIE members. • Not one single message, but many messages based upon the audience. • Focus on execution, getting the word out not on honing the message. Bill

IAB the Next Great Idea “Marketing the IE Profession” Why should we do this? • IEs are not well known to the general population about who we are and what we do. • IEs are critical to the survival & revival of American industry in the global economy. • IEs should be recognized as subject matter experts outside our IE community. Bill

IAB the Next Great Idea “Marketing the IE Profession” What is the Opportunity? • Market within industry about IE • Market to other engineering disciplines about IE • Market to Re-engineered IEs (Lean, Six Sigma, etc. ) about IE • Market within the academic community (grade school, high school, college) about IE Bill

IAB the Next Great Idea “Marketing the IE Profession” What are the Goals? • Baseline is zero. Start where we are now. • 5 oo followers on IIE IAB social networking site by 2011 (Linked. In). • Begin with current Yahoo IAB membership • Recruit at IIE Annual Conference (Town Hall) • Generate hits, touches, impressions, comments, or event attendees. • 2, 500 in 2010; 5, 000 in 2011; 10, 000 in 2012 Bill

IAB the Next Great Idea “Marketing the IE Profession” Project Scope: Market to non-IIE members • Maintain the IIE Brand • Hippocratic Oath: “Do No Harm” • Supported by IIE HQ but independent • Do not compete with IIE but complement • Ideally convert “followers” to IIE members Bill

IAB the Next Great Idea “Marketing the IE Profession” Project Plan • Develop IIE IAB social networking identity • Name , Logo, Website • Poll of IE stakeholders to for a baseline metric. • What do they know about IEs and what we do? • Develop a tool kit of marketing materials • Specific initiatives based upon member interest • Bring other IIE groups w/ common goals • Ask for specific help to implement “The Plan” Bill

IAB the Next Great Idea “Marketing the IE Profession” Team: • All IAB members Advisory Committee: • • • Lisa Clausen Hans Demmel Tom Meaders Steve Snelling Kaz Takeda Bill

IAB the Next Great Idea “Marketing the IE Profession” Next Steps • Name Linked. In Group • Include IE in group name? • Straw Poll • Generate Group Discussion Topics? • Take Away • Join the IAB Linked. In group • Participate in the Group Discussions • Show Status Updates on Linked. In Bill

IAB the Next Great Idea “Marketing the IE Profession” Name our Linked. In Group • • Leading name “IE Industry Network” “Improving your Industry” “Better Business through Engineering” IE Practitioner COI (Community of Interest) IE Practitioner Network Practitioner Community of IE Other names? Bill