i. PECS e. MG 80 Introduction September 2013
Contents • • • Background Highlights Product Overview Value Proposition Competitive Advantages Line-up plan Launching plan Promotion Idea Wrap-up Ericsson-LG | September 2013| Page 2
Background – Market update • Small SMB still big market for us – almost 50% of total SMB markets • Small Hybrid IP/TDM market stay important as a majority market for next several years • Growing demands on cost-effective Vo. IP and mobility in small hybrid TDM markets Global SMB Market (<100, M extensions) Global Small SMB Market (<30, by IP/TDM) 36. 2 M 31. 0 M 51~100 users 31~50 users 8. 7 M `11 IP 9. 4 M 8. 0 M `12 `13 TDM 16. 6 M (46%) 14. 3 M (46%) <30 users `08 `09 `10 10. 2 M `14 `15 `16 `08 `09 ‘ 10 `11 *Source : MZA, 2012 Ericsson-LG | September 2013| Page 3 70% 80% `12 `13 `14 `15 `16
Background - Competitors • Competing against NEC, Panasonic, Siemens in Hybrid IP/TDM • NEC being aggressive with SL 1000/1100 – Capacity is major advantage – BIG limitations in supporting Vo. IP and Mobility • Ericsson-LG – ip. LDK-20/60 are getting old – CPU discontinuation for small Hybrid TDM systems > Hybrid IP/TDM Market Coverage MG 100 port 50 port SL 1000 SL 1100 TES 824 TDA 50 20 port NEC Aria. SOHO Panasonic Ericsson-LG | September 2013| Page 4 20 60 Ericsson-LG
Highlights • • • Hybrid IP PBX for small SMB Sweet Spot is 5~50 user segments Not only to replace L 20/60, but also address a larger segment 2 KSU architecture, 2 option slot per each KSU LIK Call Source (LIK P 6 features based on UCP P 1 DB/Web-Admin framework) (74/140) 24/64 *including Digital CO, IP and DECT *TDM configuration only 12/32 CO# / Ext# 20~50 user segment 12/48 8/24 0/08 8/16 ip. LDK-20 6/24 12/32 6/24 ip. LDK-60 i. PECS e. MG 80 Ericsson-LG | September 2013| Page 5 5~20 user segment
Highlights flexible expandability • Max 74 trunks • Max 140 extensions • Max 16 ch Vo. IP - Built-in 8 ch + External 8 ch • In-house & Remote mobility rich features and applications • All LIK features (LIK P 6) • All LIK compatible applications • Enhanced AA/VM enhanced Vo. IP & Mobility simple and easy management • New Web-Admin based on LIK • Install Wizard • Dual-language (English & Local) Stronger Competitiveness and Less Launching Cost Ericsson-LG | September 2013| Page 6
Product Overview – Hardware Items • 4 types of basic KSU – KSUA/AD for analog CO trunks (optional BRI trunks are possible) – KSUI/ID for ISDN and SIP trunks (optional analog trunks are possible) • Common type of EKSU / EKSU H/W Options • • • EKSU (4 CO + 8 H) KSUA (4 CO + 1 D 7 H) KSUAD (4 CO + 8 D 4 S) CO & SIP Trunks KSUID (0 + 1 D 7 H) (0 + 8 D 4 S) ISDN & SIP Trunks *CMU-PR is embedded **Paging 1 port, External MOH 1 port , Relay 1 port, , Alarm 1 port e. MG 80 -CH 204 (2 CO + 4 Hybrid) - for all KSU / EKSU e. MG 80 -CH 408 (4 CO + 8 Hybrid) – for all KSU / EKSU e. MG 80 -CS 416 (4 CO + 16 SLI) – for all KSU / EKSU, only 1 per KSU e. MG 80 -BH 104 (1 BRI + 4 Hybrid) – for all basic KSU only e. MG 80 -BH 208 (2 BRI + 8 Hybrid) – for all basic KSU only *So also supported (on a board basis) • e. MG 80 -PRIU (1 PRI) – only for KSUI/KSUID, PRI/R 2 • e. MG 80 -BRIU 2 (2 BRI) – only for KSUI/KSUID • e. MG 80 -HYB 8 (8 Hybrid) – for all KSU / EKSU • e. MG 80 -SLB 16 (16 SLI) – for all KSU / EKSU • e. MG 80 -WTIB 4 – for Basic KSU • e. MG 80 -VVMU – for Basic KSU • e. MG 80 -MEMU – for Basic KSU • e. MG 80 -KCC (KSU Cord Cover) <Common used components> • L 60 -RMB, MG-CMU 4 (50/12 K/16 K), AR-MODU Select best-fit KSU for your country Ericsson-LG | September 2013| Page 7
Product Overview - KSUA/KSUI • Mainly for Hybrid extension use without DECT • • • 1 MOH 1 Paging 1 Relay 1 Alarm 1 RS 232 4 CO 1 D+7 H 2 option slots [KSUA] with DECT without DECT • • • 1 MOH 1 Paging 1 Relay 1 Alarm 1 RS 232 BRIU 2 or PRIU 1 D+7 H (Option) [KSUI] 2 option slots with DECT Ericsson-LG | September 2013| Page 8
Product Overview - Flexible Installations • Desktop - Side by side installations only * No KSU/EKSU stacking on desktop • Wall mounting • 19” rack mounting – using a 19” rack mounting bracket (L 60 -RMB) Desktop Wall Mount Ericsson-LG | September 2013| Page 9 19” Rack Mount
Product Overview - Enhanced Vo. IP & VM Built-in Expandable Option Max License Vo. IP Max 8 ch (2 ch by default) 1. VVMU : 8 ch • With VVMU : 16 ch (with license – by 2 ch increment) VM Max 4 ch/1 hour (2 ch by default) 1. MEMU : 15 hrs • With MEMU : 4 ch/16 hrs • e. MG 80 -VMCL(2 ch) 2. VVMU : 4 ch/15 hrs • With VVMU : 8 ch/16 hrs • e. MG 80 -VMML(15 hrs) (with license – by 2 ch increment) • With MEMU+VVMU : 8 ch/31 hrs • e. MG 80 -IPCL(2 ch) • VVMU (Vo. IP and VM Unit) – – – Common Resource Unit for Vo. IP Channel , Voice Mail Memory and Channel Expansion Empty Vo. IP channel and VM default channel/storage Need license for each required function (IPCL, VMML) All functions can be used at the same time Mounted on basic KSU • MEMU (MEMory Unit) – No license required – Memory Expansion Unit for Voice Mail – Mounted on basic KSU Cost-effective and flexible Vo. IP and Voice Mail Ericsson-LG | September 2013| Page 10
Product Overview – Single System Software for Office & Hotel • Office and Hotel version of system software to be unified from i. PECS e. MG 80 • Hotel feature package will be enabled by license • • • • • ADMIN STATION / ATTENDANTS • DEFAULT CALL CHARGE RATE DEFAULT BUTTON CONFIGURATION • BABY LISTENING HOTEL SERVICE STATIONS • FEE FOR PART TIME REGISTER HOTEL NAME • ADDITIONAL TAX FIELDS CHECK-IN / CHANGE ROOM STATUS • CALL ANSWER RECOGNITION CHECK-OUT • AUTO INTERNAL SPEED DIRECTORY ROOM CHARGE DISPLAY & DELETING SERVICE STATION’S SMDR • MULTI FRONT DESK RECORD PRINT ROOM STATUS THROUGH RS 232 -C • DSS/DLS CONSOLES INTERCOM CALL DISABLE / ENABLE • SET CALL FORWARD DEFAULT ROOM-TO-ROOM CALL GROUP • HOTEL SPECIFIC ITEMS ONE-TIME CO CALL ENABLE • NATION SPECIFIC ITEMS CHANGE LCD DISPLAY LANGUAGE • FORM FEED BUTTON REGISTER BAR AND MINI-BAR CHARGE • SUITE ROOM WITH PERSONAL GROUP MAID STATUS • MOVE ROOM MAID STATUS (CHOICE) – FOR CHECKING ROOM DISCREPANCY • Check Out SMS BATH ALARM ROOM RATE ASSIGN Ericsson-LG | September 2013| Page 11
Product Overview - Manuals • Manuals in Product Package – CD (English) • • Installation Manual (IM) Features and Operation (F&O) Administration and Programming (A&P) Quick Start Guide (QSG) – Installation/Board description/Install Wizard/Basic Program – Hard Copy (English) • Quick Start Guide (QSG) – Installation/Board description/Install Wizard/Basic Program • Service Manual in hard copy – Separate offering – Circuit diagram and description, Part list, Trouble shooting guide Ericsson-LG | September 2013| Page 12
Value Proposition 1 -2 -3 -4 1 flexible expandability 2 enhanced Vo. IP & mobility 3 rich features and applications 4 simple and easy to learn, install and manage Ericsson-LG | September 2013| Page 13
Sales Points 1 flexible expandability ip. LDK-20 ip. LDK-60 i. PECS e. MG 80 Max System capacity 8 / 28 12 / 48 24 / 64 (w/CO, SLT/DKTU) 66 / 136 (w/PRI, IP, DECT) Max Basic KSU capacity 8/20 6/24 12 / 32 (w/CO, SLT/DKTU) 54 / 104 (w/PRI, IP, DECT) *Basic KSU 4/08 308 408 (Hybrid) or 412 (Digital type) 8 ch / 8 (8) 16 ch / 32 IP Phones 4 Base / 16 (16) 4 Base / 48(24*) 2, 4 port CO 4, 8 port Extension 3/08, 3/16 0/08, 0/16 2/04, 4/08, 4/16 0/08, 0/16 IP DECT Options * Simultaneous calls Ericsson-LG | September 2013| Page 14
Sales Points 2 enhanced Vo. IP & mobility Vo. IP providers SIP Trunking Option Vo. IP Built-in Vo. IP LGCM 8 ch SLTM 8 ch Remote Office e. MG 80 KSU On the road Home/Teleworking Ericsson-LG | September 2013| Page 15
Sales Points 3 rich features and applications (1/2) Phontage Basic / Deluxe i. PECS Communicator Android/i. OS i. PECS Attendant Office i. PECS Attendant Hotel UCS P 3 CCS IPCR P 2 IP/Qsig Networking T-Net 1 st party TAPI 3 rd Party TAPI Fidelio P 2 AIM NMS P 2 x copy of free Phontage and Communicator (Seat Base) Ericsson-LG | September 2013| Page 16
Sales Points 3 rich features and applications (2/2) valuable MG features + • • • Digit Conversion Virtual MSN Announcement for tone & ring Line monitor Green mode • Mobile Extension with mobile presence • VM feature enhancements - VM Forwarding to Email, VM Notification, Personal CCR LIK Call Source • Hotel feature enhancements - Personal group/Suite room, Mini bar/Wakeup prompt • ACD feature enhancements - ACD CIQ, Page, Auto Answer, etc e. MG 80 Software • Emergency Notification • Web Call Back, CLI base Call Back • Static routing, Access Control Valuable LIK features and MG features available to i. PECS e. MG 80 Ericsson-LG | September 2013| Page 17
Sales Points 4 simple and easy to learn, install and manage • • • HTML 5 base web admin – (IE 10*), Firefox, Chrome Install wizard *IE 10 has some issues in HTML 5 support Favorite PGM Multi tap Multi language (Support both English and Local language) Language conversion table to be provided * Web Admin GUI design to be completed by May/2013 before 1 st A/T test Install Wizard Multi language / Favorite PGM Ericsson-LG | September 2013| Page 18 Multi tap
Sales Points 4 simple and easy to learn, install and manage • Installation Wizard – Only available at the first time installation or with reset on DB Initialization – Nation Code IP Information Station Number Flexible Numbering Plan CO Ring Assignment Maintenance ID/Password Ericsson-LG | September 2013| Page 19
Sales Points 4 simple and easy to learn, install and manage • Favorite PGM list for quick access to the frequently used PGM Ericsson-LG | September 2013| Page 20
Sales Points 4 simple and easy to learn, install and manage • Multiple Tabs Ericsson-LG | September 2013| Page 21
Competitive Advantages vs NEC SL 1000 NEC SL 1100 i. PECS e. MG 80 4 KSU 3 KSU Bus card required for expansion Memory card for feature expansion like Vo. IP, email notification, remote upgrade Max capacity – System 64 / 128 36 / 92 24 / 64 (w/CO, SLT/DKTU) 66 / 136 (w/PRI, IP, DECT) Max capacity – KSU 16 / 32 12 / 28 12 / 32 (w/CO, SLT/DKTU) 54 / 104 (w/PRI, IP, DECT) Basic 1 ch (AA) Max 8 ch Basic VM 2 ch / 1 hour Max 8 ch / 31 hours DECT Mobility Standalone DECT 4 Base, 24 Simultaneous calls (6 calls per base) Vo. IP Single option 16 ch/ Max 16 IP phones Basic 2 ch Max 16 ch / 32 IP phones Smartphone mobile clients N/A i. OS, Android Mobile Clients (x free copy) Softphone Yes Phontage Basic / Deluxe (x free copy) Additional licenses for SIP trunk, Mobile Extension, Security/NAPT for remote IP phones, Email notification, etc KSU Architecture AA / VM Others Ericsson-LG | September 2013| Page 22 2 KSU No H/W required for expansion
Competitive Advantages vs Panasonic KX-TES 824 KX-TDA 50 i. PECS e. MG 80 1 KSU 2 KSU No H/W required for expansion - - 24 / 64 (w/CO, SLT/DKTU) 66 / 136 (w/PRI, IP, DECT) Max capacity – KSU 8 / 24 12 / 24 (No PRI) 12 / 32 (w/CO, SLT/DKTU) 54 / 104 (w/PRI, IP, DECT) AA / VM Option Basic VM 2 ch / 1 hour Max 8 ch / 31 hours DECT Mobility N/A 8 Base 4 Base, 24 Simultaneous calls (6 calls per base) Vo. IP N/A Option 8 ch Basic 2 ch Max 16 ch / 32 IP phones Smartphone mobile clients N/A - i. OS, Android Mobile Clients (x free copy) Softphone N/A Yes Phontage Basic / Deluxe (x free copy) KSU Architecture Max capacity – System Others Ericsson-LG | September 2013| Page 23
Back-up • • • Compatibility – Terminals Compatibility – Applications Product Comparison – ip. LDK 20 vs 60 vs e. MG 80 System Feature Comparison Ordering Information (Draft) Ericsson-LG | September 2013| Page 24
Compatibility – Terminals ip. LDK-20 i. PECS e. MG 80 Remark LDP-6000 Yes Yes* MDed, For backward compatibility LDP-6200 Yes Yes* MDed, For backward compatibility Limited countries only Yes Yes* Only FU support No BTU, MFU, MU, CTU, USB supported LDP-7200 (8 D, 24 D, 48 DSS) - Yes* Limited countries only LDP-9000 (8 D, 30 D, 48 DSS) Yes Yes* No BTU supported LIP-7000/8000 Yes Yes* MDed, For backward compatibility LIP-8000 E (2 E, 2 AE, 8 E, 12 E, 24 E, 40 E, 50 E) - - Yes LIP-9070 - - Yes LIP-9000 - - P 2 IP-8800 E (15 E, 20 E, 30 E, 40 E, 50 E) - - Yes ACT-50 - - Yes WIT-400 HE Digital ip. LDK-60 - - Yes GDC-400 H Yes Yes GDC-450 H Yes Yes GDC-500 H - - Yes LDP-7000 (4 N, 4 D, 8 D, 16 D, 24 LD, 48 DSS) IP Wi. Fi DECT Ericsson-LG | September 2013| Page 25 To be MDed in Q 1/2014
Compatibility – Applications ip. LDK-20 ip. LDK-60 i. PECS e. MG 80 License for e. MG 80 Yes No n/a - - No n/a Yes Yes LIP-SP Phontage Deluxe - - Yes LIP-SPD i. PECS Communicator – Android - - Yes LIK-COMA i. PECS Communicator – i. OS - - Yes LIK-COMI i. PECS Attendant – Office - - Yes LIK-ATD i. PECS Attendant – Hotel - - Yes LIK-ATDH i. PECS UCS 3. 0 - - Yes UCS, LIK-UCSMA IPCR - - Yes i. PECS-IPCRS, i. PECS-IPCRC ez Phone Web Phone Phontage Basic CCS i. PECS NMS 2. 0 P 2 - - P 2 LIK-NMSS Yes Yes LIK-IPNSS - - P 2 LIK-TNLSS TAPI (1 st Party) Yes Yes - TAPI (3 rd Party) Yes Yes LIK-TAPIS Fidelio I/F - - Yes LIK-FDL SIPE - - Yes LIK-SIPE AIM - - Yes LIK-AIMS IP Networking / Qsig Networking T-Net Ericsson-LG | September 2013| Page 26
Product Comparison ip. LDK-20 ip. LDK-60 i. PECS e. MG 80 System Architecture BKSU+Exp. module BKSU+EKSU BKSU + EKSU Max Capacity (Co/Ext. ) 8 / 24 (32) 12 / 48 (60) 12/32 + 12/32 = 24 / 64 (88) Maximum (TDM) 8 / 16 6 / 24 12 CO / 32 Extensions Basic (CO/Ext. ) 4/8 3/8 CO type : 408 (1+7 H) or 4/12 (8 D+4 S) ISDN type : 008 (1+7 H) or 0/12 (8 D+4 S) Expansion slots 2 1 2 LAN 1 x 10 M 1 x 100 M USB n/a 1 (Host 2. 0) BGM 1 Int. + 1 Ext. 1 Internal MOH + 1 External MOH RS-232 1 1 1 Ext Paging 1 1 1 Maximum (TDM) n/a 6 / 24 12 CO / 32 Extensions Basic (CO/Ext. ) n/a 3/8 4 CO / 8 Ext (8 H) Expansion slots n/a 1 2 DECT 4 B/S (Max 24 simultaneous calls) Vo. IP Channel Option (8) Max 16 channels (2 ch by default) Voice Mail Option 4 Ch (28/72 Min) Option 4 Ch (33/123 Min) Max 8 ch / 31 hours (2 ch/1 hour VM by default) System Software ip. LDK LIK Call BKSU Ericsson-LG Confidential | 2013 -01 -21 | Page 27
System Feature Comparison ip. LDK-20 ip. LDK-60 i. PECS e. MG 80 Mobile Extension (paging, park, etc) X X O VM forwarding to email X X O VM notification X X O Emergency notification X X O Personal CCR X X O Web / CLI call back X X O Static routing X X O Access control X X O Mobile presence X X O ACD CIQ/Page/Auto answer/etc X X O Multi zone / branch X X O Personal group/Suit room X X O Mini bar/Wakeup prompt X X O Digit Conversion X X O Virtual MSN X X O Green mode X X O Announcement for tone/ring X X O Line monitor X X O Ericsson-LG | September 2013| Page 28 Remark
Ordering Lists (Draft) Ericsson-LG | September 2013| Page 29
Ordering Lists (Draft) Ericsson-LG | September 2013| Page 30
Options on basic KSU Ericsson-LG | September 2013| Page 31
Ericsson-LG | September 2013| Page 32
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