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* I love the economy
* * Advertising is rapidly breaks into our lives, filling our television screens and radio, constantly met in the pages of periodicals, transportation, shops, streets and highways verges. Immeasurably increases the value of advertising in the country's economic life.
*We are confronted with advertisements everywhere - sitting at home watching television, listening to the radio on the way to work or school - wherever we are, we see or hear advertisements telling about new products or services.
* Some people are annoyed by constant advertisements that appear in the middle of your favorite TV show or repeated 100 times per hour on the radio. However, it is worth paying attention to the fact that we constantly follow it - choose the "Pepsi", read "TV Park", buy TV "SONY", use the services of the Metropolitan Savings Bank do not have to talk about what we choose only "advertise" the presidents - no one will put on the "dark horse»
*The economic effect of advertising can be compared with the first ball in billiards. From the moment when an organization launches an advertising campaign, a chain reaction of economic events.
* Advertising - a system of measures of targeting consumers, forming and regulating the movement of goods in the market
* Advertising should draw attention to themselves - it is an axiom. Attention may be involuntary and voluntary. Attention must be translated into any shape, hold it, and this is possible only if the organization of promotional material, its composition, color and musical design.
* In all cases, the foreground should be just the advertised product, rather than plot, humor, character, color. The sequence of presentation of information should follow the chain of WHAT, HOW, WHERE IS.
It is interesting that: - When examining advertising within 2 -3 seconds (average time for the perception of advertising) the respondent perceived an average of 8 units of information - Illustrations are considered before the text element, provided that they occupy no less than a quarter the area of ad - Items that are recorded before, longer or more often than others, are remembered better
Thank you for attention