Hybrid Messaging Workshop Business Modelling for Integrated Messaging and Postal Services By Ben Livson © Copyright: Ben Livson 1999. All rights reserved.
Session 1 - Introductions • Executive summary - overview • The current situation – Messaging – Electronic addressing: the concept – The international experience – The market • The economics of messaging © Copyright: Ben Livson 1999. All rights reserved.
Session 2 • Executive Summary - Overview • Business Concept and Customer Value Proposition • Reaction by National Postal Services? • SWOT Analysis of National Postal Services • The Business – History and Present • Technology Outline – how does it work? © Copyright: Ben Livson 1999. All rights reserved.
Session 3 • How does it work? – (a) Intelligent Addressing – (b) Distributed Nodes – (c) Description of Authentication – (d) Billing and Customer Care – (e) SMTP Handler Billing Functions © Copyright: Ben Livson 1999. All rights reserved.
Session 3 continued • Market Analysis – Customer segments – Product service bundles, pricing and revenue, and costs – Critical Success Factors – Risks and Responses © Copyright: Ben Livson 1999. All rights reserved.
Electronic Addressing Concepts • Phase 1 - Mail House Emulation – Postal Address File = customer mailing list – Manipulate and validate against PS. PAF – Content file(s) – Optional form files (for statement printing) – IDP since 1988. IDP Data Stream --> into an international Hybrid Mail Language standard – Proprietary solutions: ELetter is web-enabled. © Copyright: Ben Livson 1999. All rights reserved.
Session 4 • • Management and Organisation Financial Plan - Pricing, Revenue and Cost Industry Literature Profile on Business Partners & Competitors – When and how to involve Global Business Partners? – What does it take to make it? © Copyright: Ben Livson 1999. All rights reserved.
Session 4 profiles continued – United Parcel Service - UPS – Federal Express Corp – DHL Worldwide Express – Microsoft - Royal Mail Relay One – Netscape - Sweden Post - Sun @post – AT&T Mail – International Data Post Hybrid Mail e. POST © Copyright: Ben Livson 1999. All rights reserved.
Session 4 profiles – IDP PC e. POST - current and future – US E-Stamp and Stamp Marker Internet Postage Metering – Tumbleweed Posta Service Providers: UPS Online ® Dossier and UPS On. Line ® Courier and Pitney Bowes i. Send. – E. C. S by USPS, Canada Post & La Poste – ELetter • Where to from here? © Copyright: Ben Livson 1999. All rights reserved.
Hybrid Mail Overview Executive Summary © Copyright: Ben Livson 1999. All rights reserved.
What is Hybrid Mail? • Seamless integration of all e-mail with postal services • The last frontier to be conquered for unified messaging of e-mail, fax, SMS, EDI, voice with postal services • Premium value added messaging • Email and fax without technology! • Extension: outsourced print on-demand © Copyright: Ben Livson 1999. All rights reserved.
Global Hybrid Mail GHM Managed Interfaces Postal Services Final Distribution Royal Mail USPS, IDP. . Email Surface Mail G Intelligent Addressing and Distributed Nodes Voice Mail Fax, EDI, Pager & SMS Public Internet Gateway M Help Desk Robot Directory Services H Web-enabled Customer Care GHM Intranet Web Tracker © Copyright: Ben Livson 1999. All rights reserved. Web Service Activator
![Intelligent Addressing • [service-flags]#address@domain • Address types include email, postal, phone voice mail, fax,](https://present5.com/presentation/ef41e37e603cd0e035e827f63958ff8c/image-13.jpg "Intelligent Addressing • [service-flags]#address@domain • Address types include email, postal, phone voice mail, fax,")
Intelligent Addressing • [service-flags]#address@domain • Address types include email, postal, phone voice mail, fax, EDI, SMS-pager etc. Examples: • Ben. Livson. 36. Minnamurra_Road. [NSW. ] 2063[. Australia]@domain for postage • [61. 2]99580489@domain for voice mail • [61. 2]99583915@domain for facsimile © Copyright: Ben Livson 1999. All rights reserved.
Hybrid Mail Consumer Benefits • Full automation of the postal process from printing, addressing, folding, inserting into envelop, franking-metering & delivery • Annual saving of 100+ hours person • No technology required for consumer to receive and send email and fax! • Wrongly addressed mail minimised • Speed of delivery maximised • Quality printed paid letter vis junk email © Copyright: Ben Livson 1999. All rights reserved.
Premium Value Added Services • • Express delivery Certified, non-repudiable & track-able items Colour on demand print eg. colour glossies Overhead transparencies, greeting cards … Media delivery of floppy disk & CD ROM Paperless out-sourced mail room (out & inbound) E-mail address and fax number service for people without access to any technology! • Advertising • Document audit services. . . ecommerce © Copyright: Ben Livson 1999. All rights reserved.
Service Provider Benefits • Premium value added messaging in contrast to free junk email • Physicals of real infrastructure vis Internet intangibles - real barriers of entry! • Postal services market > $200 b • Value added potential > $300 b • Print on demand market > $500 b • Huge opportunity: the last major market to be deregulated, re: Telco industry success © Copyright: Ben Livson 1999. All rights reserved.
Hybrid Mail Cost Structure • Large mailhouse cost base • Minimise CAPEX: Fuji-Xerox finance guarantees price per printed page, folded, inserted, enveloped. . . • Advertising and Brand Marketing • Distribution via IDP a possibility • Network: America --> India & China! © Copyright: Ben Livson 1999. All rights reserved.
Competition -> Alliances • • Postal services, eg. Sweden Post International Data Post Relay One: Microsoft & Royal Mail E-Stamp, Stamp Marker, Pitney-Bowes in franking & metering • UPS, Fed. Express, DHL … couriers © Copyright: Ben Livson 1999. All rights reserved.
Competitors’ Strengths • Established, trusted and very large • Already carry out whole-sale hybrid mail eg. invoice and statement printing and mailing • Still protected by regulation • Control the last leg of mail drop • Old boys network averse to start-ups © Copyright: Ben Livson 1999. All rights reserved.
© Copyright: Ben Livson 1999. All rights reserved.
The current situation • Messaging vis Postal Services Statistics – 2 -billion emails/day vis 1. 5 billion letters/day – 2001: emails = 8 x letters according to Forrester • • Email addresses: 120 m --> 1 b in 2002 -2003 Postal addresses: 2. 5 b (140 m in the USA) Sources vary: CNET, Intelliquest & IDC Gartner: email = 25% customer contacts © Copyright: Ben Livson 1999. All rights reserved.
Reactions by Postal Services • Sweden Post annual report 1998 reports 4% pa gains in letter service turning into -4% pa • Australia Post annual report 1998 analyzes letters 4. 4 b pa as 20% of all messaging 22 b pa including telephony and facsimile. • USPS 5 -year Strategic Plan for 1998 -2002 largely ignores messaging. © Copyright: Ben Livson 1999. All rights reserved.
THE POSTAL WORLD IS GOING THROUGH A CHANGE Why? Because commerce on Internet is all about - Messaging - Payment - Logistics Core Postal Business © Copyright: Ben Livson 1999. All rights reserved.
TOR G T IC S Meeting place for: - Communications - Buying & selling - Information P AY IS A ’S M RKET ET G ME SS S LO E AC PL AG E TORGET BUSINESS STRATEGY MENTS © Copyright: Ben Livson 1999. All rights reserved. Positioning Sweden Post as the leading electronic commerce supplier
The wheels are spinning faster • It took 38 years before 50 millions Americans were listening to radio; • Television reached 50 million in 14 years; • Internet reached 50 million in 4 years. • This is a wake up call for Postal Services • Projects: Defence=5 -10 years, MIS=1 year and E-Services=1 -3 months. © Copyright: Ben Livson 1999. All rights reserved.
Electronic Addressing Concepts • Phase 1 - Mail House Emulation – Mailing list of customer address file verified against Postal Address File – Content file(s) – Optional forms – IDP Data Stream DS since 1988 – IDP DS --> Hybrid Mail Language Standard – Proprietary: ELetter is all web-enabled © Copyright: Ben Livson 1999. All rights reserved.
Phase 2 of Electronic Addressing • • • Desktop integration via Print Driver DLLs IDD PC e. POST since 1997 Royal Mail - Microsoft Relay. One First generation consumer solution No integration of email with postal service Deutche Post annual report 1988 lists 83 million e. POST items vis 30 b+ letters © Copyright: Ben Livson 1999. All rights reserved.
Phase 3 @post • True email to postal services integration • SMTP electronic addressing of the form postal-address@postal-services-domain • For example: Ben. Livson. 36. Minnamurra. Road. Northbridge. NSW. 2063. Australia@post. au • Sweden Post initiative with Sun & Netscape © Copyright: Ben Livson 1999. All rights reserved.
Evolution of Phase 3 • Early phase 3: @post and. us initiatives: • Early idea: provide every postal address an email address leads to problems: – A postal address may correspond to several email addresses (can be resolved) – You cannot give addresses without permission • Phase 3+: Directory centric subscriber driven with no need for email accounts! © Copyright: Ben Livson 1999. All rights reserved.
International Experience • IDP = 18 countries with a potential to reach 75% of global postal service volume. • Currently IDP volume is 3 b pa <1% global postal volume of 500 b letters pa. • Current focus in automating parts of postal services such as metering & franking eg. estamp. © Copyright: Ben Livson 1999. All rights reserved.
Potential Market • 500 b letters pa - 43% in USA • Postal Services revenue $150 b pa • 90% already contestable as market deregulated • Total postal market including letter print production and preparation > $500 b pa • Market > $1 t pa with print on-demand © Copyright: Ben Livson 1999. All rights reserved.
Postal Services Globally • • 700 K post offices, 6. 1 m staff & reach=70% Developed countries: 400 letters per capita Developing countries: 7 -33 letters per capita China 7 letters per capita & 2400 regional sorting centres --> 255 centres • Japan and Germany have both 82 centres • International mail: 2. 5% & parcels: 1% © Copyright: Ben Livson 1999. All rights reserved.
The Economics of Messaging • Major messaging market segments include: – Free web-mail for portals – Outsourcing – Universal messaging – E-service for Sales Support and Customer Care – Secure certified commercial grade messaging – Each segment has massive competition with a very large number of entrants © Copyright: Ben Livson 1999. All rights reserved.
Entrants - “Free” Web-Mail Hotmail Rocket Mail Hot. Office Juno Fabrik Iname USA. Net Who. Where Four 11/Yahoo Mail. Excite Alta. Vista Junior Mail 3 Dmail AOL Mail MSN Many others! Why so many? : Float, enhance portal, advertising, sell a web-mail solution, induce into valued added messaging eg. universal messaging. © Copyright: Ben Livson 1999. All rights reserved.
Defining Universal Messaging • Single Logical Message Store • Supports Voice, Fax, E-mail, Video, Pages, Calendar Events, . . . • Fully Accessible From Phone, PC, and Other Capable Devices • Interoperability Between All Media Types • Call Control © Copyright: Ben Livson 1999. All rights reserved.
Five Architectural Views • • • Voicemail Centric Messaging E-Mail Centric Messaging Client Integration Messaging Server Integration Messaging Intranet Messaging • Acknowledgement: http: //www. ameagle. com © Copyright: Ben Livson 1999. All rights reserved.
E-Mail Centric Messaging Messages To/From Other Systems E-Mail Server PBX Message Store Voicemail Server Telephone Client © Copyright: Ben Livson 1999. All rights reserved. PC Client
Universal Messaging Entrants • Universal Email Inbox to/from fax, phone, pager-mobile, EDI, voicemail etc. can be grouped into service and solution providers including: • http: //www. software. com • http: //www. orchestrate. com • http: //www. unified-msg. com © Copyright: Ben Livson 1999. All rights reserved.
Universal Messaging Entrants. . /2 • http: //www. unifiedmessaging. com/message. htm • http: //www. telebot. com/ "free" unified messaging • http: //www. octel. com - part of the Lucent Technologies • http: //www. amteva. com © Copyright: Ben Livson 1999. All rights reserved.
Universal Messaging Entrants. . /3 • • • http: //www. phonesoft. com http: //www. jfax. com http: //www. unitel-inc. com http: //www. irdg. com/ipostoem. htm i. POST http: //www. plpt. com Pulse point Communications • http: //www. redrock. com. au © Copyright: Ben Livson 1999. All rights reserved.
Universal Messaging Entrants. . /4 • http: //www. freeoffice. com/tbd/ ESA from Star. Touch International http: //www. unifiedmessaging. com/ • http: //www. comversens. com/ • http: //www. mail. com/ Web Office, messaging, fax platform for ISPs • http: //www. commtouch. com © Copyright: Ben Livson 1999. All rights reserved.
E-Service: Customer Care • • http: //www. aditi. com http: //www. ask. com http: //www. brightware. com http: //www. delanotech. com http: //www. primus. com http: //www. motive. com http: //www. servicesoft. com © Copyright: Ben Livson 1999. All rights reserved.
E-Service: Sales Support • • • http: //www. adante. com/ http: //www. aptex. com/ http: //www. egain. com/ http: //www. mustang. com/ http: //www. kanana. com/ Many others © Copyright: Ben Livson 1999. All rights reserved.
Messaging Market Trends • Market has to rationalize - too many entrants in all categories. • Many competitive advantages unsustainable – secure messaging S/MIME and S/SMTP – universal inbox – virus protection – anti-spamming – Delivery and read receipts © Copyright: Ben Livson 1999. All rights reserved.
Group 5 Messaging • • Proof of Message Delivery Archiving Legally Admissible Messaging Multiple Transports: Fallback to email&fax Message Integrity and Security Universal Inbox http: //www. group 5 forum. org © Copyright: Ben Livson 1999. All rights reserved.
Literature • http: //www. bal. com. au/hybrid. htm • Internet Mail Consortium http: //www. imc. org • Electronic Messaging Association http: //www. ema. org • Ferris Research www. ferris. com • Radicati Group http: //www. radicati. com/ © Copyright: Ben Livson 1999. All rights reserved.
Business Concept • Universal Inbox for Messaging supporting: · · Postal letter service E-mail Voicemail Fax, pager, EDI and SMS · Redirection, A-Send and B-Receive Preferences and Directory Services · Outsourced Mailroom & Print On-Demand · Virtual Email and Fax addresses © Copyright: Ben Livson 1999. All rights reserved.
Value Proposition • Scope is any computer file or anything that can be scanned into a computer file • Full automation and outsourcing of all postal operations • Automation and outsourcing of mailroom • Outsourcing of print-on-demand • Speed, quality and professionalism © Copyright: Ben Livson 1999. All rights reserved.
Value Proposition. . /2 • • SOHO savings: 60 hrs pa x $26/hr = $1, 560 Assumptions: 720 letters pa * 5 min/letter Accuracy: postal addressing validated Improved cash flow with invoice cycle reduced by a calendar day • Value added services such as tracking of delivery, insurance, notary and multi-media. © Copyright: Ben Livson 1999. All rights reserved.
© Copyright: Ben Livson 1999. All rights reserved.
© Copyright: Ben Livson 1999. All rights reserved.
SWOT Analysis of National Postal Services © Copyright: Ben Livson 1999. All rights reserved.
History and Present • Earliest postal delivery: Egypt 255 BC • Universal Postal Union Berne Treaty 1878 • 189 countries, 6. 2 m employees, 700, 000 post offices and 500 b letters. • International Data Post: 18 major countries: – Finland Post and IBM Finland 1988 – Australia EDIPOST 1992 --> modern open IDP © Copyright: Ben Livson 1999. All rights reserved.
History and Present. . /2 • Post 2005 Study by the Universal Postal Union: http: //ibis. ib. upu. org/AN/Poste 2005. html • IDP PC e. POST 1997 • Relay. One 1998 • ELetter 1999 • @post 1999 © Copyright: Ben Livson 1999. All rights reserved.
Market Analysis • SOHOs and SMEs are the most attractive segments. • LME. Large-to-Medium sized Enterprise Already have existing mail rooms and infrastructures built but willing to outsource postal services, mail rooms & printing. • Residential. Take years to educate - very high price sensitivity. © Copyright: Ben Livson 1999. All rights reserved.
© Copyright: Ben Livson 1999. All rights reserved.
Postal Service Internet Initiatives • • Service Fulfilment - trucks & scheduling Tracking of logistics - parcel service On-line Post Shop E-Payments eg. Australia B-Pay E-Market eg. Sweden Post Torget National Certificate Authority - Retail E. C. S eg. USPS, Canada Post and La Poste © Copyright: Ben Livson 1999. All rights reserved.
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