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http: //www. abc 7 news. com KG 0 -TV San Francisco AUDIENCE PROFILE Total SF Adults Monthly Unique Users (Cume): 166, 633 Equivalent Rating (People 2+): 2. 6 Visited abc 7 news. com in past month Age 18 -34 Index 31. 0% 27. 4% 89 Source: Hit. Box 2002; Nielsen 2002 18 -49 Men: Women: 107 25 -54 33. 2% 66. 8% 63. 5% 68. 1% 62. 6% 66. 1% 106 55+ Registered Users: 12, 124 Newsletter Subs: 32, 876 Household Income 22. 8% 26. 0% 88 Education/Occupation Index 10. 9% 21. 1% 115 14. 9% Less than $40, 000 - $49, 999 10. 9% $50, 000 - $74, 999 17. 3% 15. 1% 19. 1% $100, 000 - $149, 999 $150, 000+ College Grad Index $75, 000$99, 999 $100, 000$149, 999 14. 5% 12. 2% $75, 000 - $99, 999 23. 0% 119 18. 1% 23. 0% 16. 3% 21. 1% © Scarborough Research 2002 Release 2 (Feb-Jul’ 02) 127 130 Executive, Administrative & Managerial How to read: 15. 1% of SF adults are college graduates. 17. 3% of SF adults that visited abc 7 news. com in the past month are college graduates. Therefore, SF adults that visited abc 7 news. com in the past month are 15% more likely to be college graduates compared to the average SF adult.

Buying Power Profile & Sponsorships* Delivers High Concentrations of Prospects for Key Categories Total SF Adults Visited abc 7 news. com in past month Index Automotive Model type of any foreign vehicle owned or leased: foreign luxury 14. 3% 16. 4% 115 Financial Investments HH has: Stocks or stocks options Travel No. of domestic air round-trips past year: 3+ Fast Food No. of times eaten at fast food restaurant in past mo. : 10+ 48. 3% 59. 3% 10. 4% 16. 1% 16. 2% 17. 9% Computers HH plans to upgrade next year: PC hardware (CPU, monitor, etc. ) Entertainment Items HH plans to buy next year: Digital Camera How to read: 14. 3% of SF adults owned or leased a foreign luxury vehicle. 16. 4% of SF adults who visited abc 7 news. com in the past month owned or leased a foreign luxury vehicle. Therefore, SF adults who visited abc 7 news. com in the past month are 15% more likely to have owned or leased a foreign luxury vehicle compared to the average SF adult. 34. 3% 13. 5% 15. 1% 110 173 113 Sponsorship Opportunities* Overall site/technology major sponsorship Accuweather (which can be broken down to forecast, radar, weather finder) “ABC 7 Salutes” profiles the unsung heroes of the Bay Area community “Seen or Heard on ABC 7 News” shows web sites or other info mentioned on-air Health section (or just Dr. Dean Edell) Metro Traffic Our Schools Entertainment/What’s Hot Business Headlines/Stocktracker Winning Lottery #'s Daily Horoscopes Sports (within which we could create sponsored pages for any major sport) Community/Event Listing Calendar Automotive (room for multiple sponsors) Live Webcam Page Contests/Giveaways Your New Home Holiday page (Mother’s Day, Valentine’s Day, Halloween, etc. ) Wedding Section *Check for current avails 154 19. 9% © Scarborough Research 2002 Release 2 (Feb-Jul’ 02) • • • • • 123

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