How to Sell Automatic Doors… An overview of automatic doors—what makes them the right choice for various building types.
Objectives • Cover the reasons to buy automatic doors • Review what consumers are saying about automatic doors these days • What architects think about automatic doors. • Share statistics about automatic doors. • Messages that stand out for different building owners • How to use materials available from AAADM
Reasons to Buy Automatic Doors • More choices than ever before • Cost value analysis prove their true worth over time • Customers prefer • Energy savings in terms of automatic doors operation and heating/air conditioning costs • Convenience • Image and aesthetics • Easy to own, use and maintain • Safety • ADA Compliance • Network of professionals to service and support you
What consumers are saying… • 98. 9% prefer automatic doors to manual doors • They expect to see automatic doors in most building types but particularly in hospitals, airports, hotels, motels, shopping malls, retail stores, government buildings, office buildings, colleges/universities, and full service restaurants. • Many say that automatic doors show good customer service and provide access for the elderly, handicapped and those with children in tow.
What architects think… • They rank (1 -9) these attributes in this order: handicap accessibility, attractive design, safety/security, convenience, customer desire, maintenance costs, original cost, reduced cost of heating/air conditioning. • They expect to see and/or specify automatic doors for hospitals, airports, hotels, motels and government buildings.
Statistics about automatic doors… • 78% indicated that the number of automatic doors will increase over the next five years. • There are over 50 billion openings/closings of automatic doors in the United States alone. • 86% of consumers indicated that given two identical businesses, they would prefer to shop at the one with automatic doors. • Sliding automatic doors are preferred by consumers
Messages for these customers… • Architects: attractive design, safety/security, and convenience • Retailers: Safety/security, maintenance costs, and convenience • Colleges/Universities: Safety/security, maintenance costs, and convenience • Hospitality: Safety/security, convenience, attractive design, and temperature control • ALL: Handicap accessibility
How to use materials from AAADM---www. aaadm. com • 10 Reasons to Choose Automatic Doors— Downloadable • White Paper: Automatic Doors Through the Eyes of Consumers and Buyers/Specifiers—Download • Photographs: Digital file online • White Papers/Various Topics Relating to Automatic Doors—Downloadable • Automatic Door Specification--Downloadable
For more information… • Call, write or e-mail: • AAADM, The American Association of Automatic Door Manufacturers, 1300 Sumner Avenue, Cleveland, Ohio 441152851, telephone: 216 -2417333, info@aaadm. com.