How to promote your start-up on the Internet Top-10 ways ? By Anton Volodin Dmitry Danilko Alexander Sidorov
Agenda • • Top-1 Top-2 Top-3 Top-4 Top-5 Top-6 Top-7 • • Top-8 Top-9 Top-10 SURPRISE 9: 47
To grow a company, you need to be awesome Examples of awesomeness: WARNING: SMOKING IS BAD FOR YOUR HEALTH
1. Network in the right ways Get heard Help for free Spread a word of mouth
2. Do not ignore your website • • 3 sec to interest What and where Simple and clear “Call-to-action”
3. Mobile marketing revolution O B E Y DUDAMOBILE. COM
4. HQ Content Contact professional copywriters “Lead” – a visitor that can potentially become a buyer
5. Use SMM Create profiles of your brand at: • Increase popularity • Engage directly with customers • Build groups and communities
6. Make your content viral
7. Host something cool I’m famous Internet radio show Webinar Interview
8. Get quality reviews • • • Someone famous? Not yet… Engage your friends and relatives Make sure reviews • Do not sound silly • Do not look generic • Do not look similar
9. Optimize costs website smm webinars reviews
10. Search Engine Optimisation SEO – changing a web page to get it to the top in a relevant search list. SEO can be quite expensive, but effective. I’m SEO professional. Your website is s**t. Pay me money
11. BONUS! Exploit the “free” mindset Contests with generous gifts Discounts for first-time buyers “Try before you buy” Coupons and giveaways