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HOW TO PASS THE GAIQ Bratislava 6. 2. 2016 Marta Nicolaouová Web analyst HOW TO PASS THE GAIQ Bratislava 6. 2. 2016 Marta Nicolaouová Web analyst

Contents 1. Why take GAIQ? 2. GAIQ test – how to 3. Basic recommended Contents 1. Why take GAIQ? 2. GAIQ test – how to 3. Basic recommended sources 4. Additional up-to-date sources 5. Some tricky questions with answers 2

Why take GAIQ? • a necessity in today’s online-driven world • you get a Why take GAIQ? • a necessity in today’s online-driven world • you get a nice addition to your CV and lots of knowledge • and it’s free! 3

GAIQ test – how to • sign up for Google Partners • 70 questions, GAIQ test – how to • sign up for Google Partners • 70 questions, 90 minutes (1 and ½ minute to answer each question) • the passing score is 80% 4

 • no preview of answers before submitting • no pause during the test • no preview of answers before submitting • no pause during the test • you can retake this exam - wait for at least a week • single/multiple choice and true and false questions • you can choose exam language • certification is valid for 18 months 5

Basic recommended sources • practical experience • Google Academy • GAIQ study guide 6 Basic recommended sources • practical experience • Google Academy • GAIQ study guide 6

Additional up-to-date sources • Industry blogs • Individual posts on GAIQ • https: //www. Additional up-to-date sources • Industry blogs • Individual posts on GAIQ • https: //www. optimizesmart. com/prepare-gaiq-test-tipsveteran/ • http: //digitalmarketing. ctp. com/blog/gaiq-test-2015 sample-questions-and-tips • Google Analytics glossaries • Visual https: //www. e-nor. com/blog/google-analytics/googleanalytics-visual-glossary • Explanatory https: //www. koozai. com/blog/analytics/understandingbasic-google-analytics-terminology-9001/ 7

Some tricky questions with answers You have defined goal X such that any PDF Some tricky questions with answers You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a) b) c) d) 0 1 2 5

You have defined goal X such that any PDF download qualifies as a goal You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a) 0 b) 1 c) 2 d) 5

Which of the following Behaviour metrics shows the number of sessions that included a Which of the following Behaviour metrics shows the number of sessions that included a view of a page? a) b) c) d) e) Bounce rate Visits Pageviews Unique Visits Unique Pageviews

Which of the following Behaviour metrics shows the number of sessions that included a Which of the following Behaviour metrics shows the number of sessions that included a view of a page? a) b) c) d) Bounce rate Visits Pageviews Unique Visits e) Unique Pageviews

Which of the following would help you to determine the conversion value of a Which of the following would help you to determine the conversion value of a paid keyword? a) b) c) d) e) CTR CPM Real-Time Multi-Channel Funnels none of these answers

Which of the following would help you to determine the conversion value of a Which of the following would help you to determine the conversion value of a paid keyword? a) b) c) d) CTR CPM Real-Time Multi-Channel Funnels e) none of these answers

Which of the following is not a default medium in Google Analytics? a) b) Which of the following is not a default medium in Google Analytics? a) b) c) d) e) referral cpc All of these are default mediums. email organic

Which of the following is not a default medium in Google Analytics? a) referral Which of the following is not a default medium in Google Analytics? a) referral b) cpc c) All of these are default mediums. d) email e) organic

Person A and person B each visit your ecommerce site once. During her visit, Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a) b) c) d) e) 200% 50% 33% 0% 100%

Person A and person B each visit your ecommerce site once. During her visit, Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a) b) c) d) 200% 50% 33% 0% e) 100%

Thank you. Marta Nicolaouová Linkedin Thank you. Marta Nicolaouová Linkedin