HOW TO PASS THE GAIQ Bratislava 6 2

HOW TO PASS THE GAIQ Bratislava 6. 2. 2016 Marta Nicolaouová Web analyst

Contents 1. Why take GAIQ? 2. GAIQ test – how to 3. Basic recommended sources 4. Additional up-to-date sources 5. Some tricky questions with answers 2

Why take GAIQ? • a necessity in today’s online-driven world • you get a nice addition to your CV and lots of knowledge • and it’s free! 3

GAIQ test – how to • sign up for Google Partners • 70 questions, 90 minutes (1 and ½ minute to answer each question) • the passing score is 80% 4

• no preview of answers before submitting • no pause during the test • you can retake this exam - wait for at least a week • single/multiple choice and true and false questions • you can choose exam language • certification is valid for 18 months 5

Basic recommended sources • practical experience • Google Academy • GAIQ study guide 6

Additional up-to-date sources • Industry blogs • Individual posts on GAIQ • https: //www. optimizesmart. com/prepare-gaiq-test-tipsveteran/ • http: //digitalmarketing. ctp. com/blog/gaiq-test-2015 sample-questions-and-tips • Google Analytics glossaries • Visual https: //www. e-nor. com/blog/google-analytics/googleanalytics-visual-glossary • Explanatory https: //www. koozai. com/blog/analytics/understandingbasic-google-analytics-terminology-9001/ 7

Some tricky questions with answers You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a) b) c) d) 0 1 2 5

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a) 0 b) 1 c) 2 d) 5

Which of the following Behaviour metrics shows the number of sessions that included a view of a page? a) b) c) d) e) Bounce rate Visits Pageviews Unique Visits Unique Pageviews

Which of the following Behaviour metrics shows the number of sessions that included a view of a page? a) b) c) d) Bounce rate Visits Pageviews Unique Visits e) Unique Pageviews

Which of the following would help you to determine the conversion value of a paid keyword? a) b) c) d) e) CTR CPM Real-Time Multi-Channel Funnels none of these answers

Which of the following would help you to determine the conversion value of a paid keyword? a) b) c) d) CTR CPM Real-Time Multi-Channel Funnels e) none of these answers

Which of the following is not a default medium in Google Analytics? a) b) c) d) e) referral cpc All of these are default mediums. email organic

Which of the following is not a default medium in Google Analytics? a) referral b) cpc c) All of these are default mediums. d) email e) organic

Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a) b) c) d) e) 200% 50% 33% 0% 100%

Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a) b) c) d) 200% 50% 33% 0% e) 100%

Thank you. Marta Nicolaouová Linkedin