How to implement the EU Ecolabel logo in a company and what the CB can do to support it Andreas Scherlofsky
EU Ecolabel for printed paper products Integrate the EU Ecolabel • Make the EU Ecolabel part of your sales communication and your Corporate Identity on compliant print products Show that you are a licencee and provide info posters on the wall inside EU Ecolabel for printed paper products, Paris 9/5/2013 Use it on your own prints Offer EU Ecolabel compliant printing on your website
EU Ecolabel for printed paper products 1. on the print Short version, with licence number extended version, with arguments (photomontage) EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products 2. Sales communication • Make EU Ecolabel compliant printing part of your service portfolio (explaining the benefits) • Make this offer part of all your sales communication: – In your online marketing – Through printed communication – Direct communication (sales managers) EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products 3. Show your offer in print media 1. 2. 3. 4. 5. 6. 7. Company booklets through advertisements Company reports Customer magazines Company stationary (letter) give-aways Media releases The most convincing way to present this offer is to print your own prints compliant with the EU Ecolabel requirements. EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products 4. Show the EU Ecolabel offer on your website • On the front page: – – Logo(s) Info/news teaser • In the news/media section • In the Ecolabel section • link to EU Ecolabel websites (national, EU) • Email layout (footer) EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products What the CB can do. . . to support the effective and compliant use of the logo by companies At workshops: showing "How the logo can be used" will raise the motivation to apply (use the tool "presentation") After awarding: this is the right moment to start the integration of the logo in the marketing > offer support, inform (use the tool "checklist" from the Best practice Guide) To consultants make them coach and recommend to integrate the EU Ecolabel into their marketing efficiently (using the "checklist" and best practice examples) EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products 5. on the wall • A Sign, next to the entrance together with explanation that the printer offers EU Ecolabel compliant printing to his customers • Copy of the ccertificate, next to the reception or in the CEO's office • Posters on the EU Ecolabel or the ecoschemes used, and what they stand for EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products Presentation "How to use the EU Ecolabel compliant and efficiently in marketing" The presentation on how to use the EU Ecolabel logo best practice can be downloaded and translated/adaptated from www. euecolabel. eu. EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products Checklist for companies This Checklist is part of the Best practice Guide. A template can be downloaded on www. euecolabel. eu for translation/adaptation. EU Ecolabel for printed paper products, Paris 9/5/2013
Best practice More of best practice examples from the first licence holders 2013
EU Ecolabel for printed paper products The EU Ecolabel in the footer www. helprint. fl EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products The EU Ecolabel part of main image As one of the main images automatically changing. . . with a link to a sub-page with more information. . . and a news teaser linked with an article on the EU Ecolabel awarding ceremony in the news section www. rose-druck. de EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products More information in a subsection for eco-labels Linked from the EU Ecolabellogo on the front-page www. helprint. fi/en/printing-househelprint/environment-and-quality/index. htm EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products More information in the EU Ecolabel sub-section. . . linked from a logo or teaser article at the front page. . . with more details on the scheme and what it stands for. . . ev. showing the licence logo or the certificate http: //www. stibographic. com/Printing-andbinding/Environment/The-EU-Ecolabel. Flower. aspx http: //www. stibographic. com/Printing-and-binding/Environment/The-EU-Ecolabel-Flower. aspx EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products More information in the EU Ecolabel sub-section. . . linked from a logo or teaser article at the front page. . . with more details on the scheme and what it stands for. . . ev. showing the licence logo or the certificate http: //www. severotisk. cz/en/certifikaty. php EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products EU Ecolabel articles Buchdruckerei Lustenau, Austria . . . In the news sub-section. . . linked from a teaser article on the front page. . . showing the logo and ev. a photograph www. bulu. at EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products EU Ecolabel articles An article on the awarding in the news sub-section. . . linked from a teaser article on front page. . . showing the logo or. . . www. stibographic. dk EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products EU Ecolabel articles. . . or together with a photograph of the awarding, showing the company CEO and the minister. www. oberndorfer-druckerei. com EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products EU Ecolabel press release e. g. on the awarding of the EU Ecolabel to the printer. Press release and logo can be placed for download in the news section of the website. www. leykamletprint. com EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products EU Ecolabel press release . . . or on a media platform, e. g. in English and Danish together with the EU Ecolabel log, for download, as it was done by Helprint in Finland. https: //www. sttinfo. fi/release? 0&release. Id= 3075431 * Helprint was the first printing house awarded with the EU Ecolabel for printed paper products, Paris 9/5/2013
Logo rules
EU Ecolabel for printed paper products H ow to use the logo Main sources for information on the Logo rules are. . . • "Manual for the use of the logo" http: //ec. europa. eu/environment/ecolabel/documents/logo_guidelines. pdf • Additional Logo rules for the product group in the Commission Decision on printer paper products http: //eur-lex. europa. eu/Lex. Uri. Serv. do? uri=CELEX: 32012 D 0481: EN: NOT • General information on the logo in the Regulation (§ 9 (2), § 10 (1) and Annex II) http: //eur-lex. europa. eu/Lex. Uri. Serv. do? uri=CELEX: 32010 R 0066: EN: NOT EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products Logo rules 1 Colors § § Pantone 347; RGB 0 -158 -96; #009 E 60) for flower, EU und Webaddress Pantone 279; RGB 102 -137 -204; #6689 CC) for frame, Ecolabel and the box text Minimum size is 10. 6 x 10. 6 mm Text box with licence number Country / product group number/ national licence nummber Monochrome print – positive or negative Black on white White on black Color on white White on color Source: EU Ecolabel Reg. 66/2010, Art. 9 (9, 11, 13) + Annex II: http: //eur-lex. europa. eu/Lex. Uri. Serv. do? uri=CELEX: 32000 R 1980: EN: NOT EU Ecolabel for printed paper products, Paris 9/5/2013 FI/20/011
EU Ecolabel for printed paper products Additional rules (source: Commission Decision on "printed paper products") Optional version with arguments § § § This printed product is recyclable It is printed using paper with low environmental impact Emissions of chemicals to air and water of paper production and printing process have been limited „Please collect paper after use for the recycling" Source: Commission Decision on "printed paper products", for the detailled text please look at http: //eur-lex. europa. eu/Lex. Uri. Serv. do? uri=CELEX: 32012 D 0481: EN: NOT EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products The don'ts of the logo use • • Never use the EU Ecolabel logo in a misleading way, e. g. in a way that makes the viewer think it stands for all your products (if this is not the case) Never combine the EU Ecolabel (or parts of it) with other logos EU Ecolabel for printed paper products, Paris 9/5/2013 P P P
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