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How the legal digital B 2 C music distribution don´t work 19 March 2018 How the legal digital B 2 C music distribution don´t work 19 March 2018

1999 -2008 1999 -2008

Digital legal music split • Digital legal sales • • • Japan Germany France Digital legal music split • Digital legal sales • • • Japan Germany France UK USA Online – Mobile (incl ringtones) 7% - 93% 50% - 50% 40% - 60% 50% - 50% 66% - 34%

Digital musik distribution = fucked up? Web legal music sales • 1. i. Tunes Digital musik distribution = fucked up? Web legal music sales • 1. i. Tunes • 2. • 3. • 4. allmp 3. com • 5. e. Music • The rest: • Napster • Different ISP • OD 2 • others B 2 C B 2 B

Digital musik distribution = fucked up? i. Pod player 75% marknadsandel WW – Europa Digital musik distribution = fucked up? i. Pod player 75% marknadsandel WW – Europa 60%

Digital musik distribution = fucked up? i. Tunes Over 75% web share Digital musik distribution = fucked up? i. Tunes Over 75% web share

Digital musik distribution = fucked up? - 2 000 000 i. Tunes software download Digital musik distribution = fucked up? - 2 000 000 i. Tunes software download (2 000 millioner!) 6 000 000 tracks sålda på i. Tunes (6 billion!) i. Tunes är No. 1 Digital Music butik in alla 24 länder man finns Alla 24 butiker erbjuder 7 000 olika låtar Nr. 1 totala musikbutik i USA före kedjan Wal. Mart 500 000 TV shower för i. Pod Video sålda (500 million!) 35% av all music i i. Tunes är ENDAST tillgängligt digitalt, ej på CD 200 000 i. Pods sålda (200 million!) betyder 30 legalt köpta låtar innehåller alla i. Pods (vad är resten? ) Export Music Sweden AB i. Tunes & i. Pod:

Digital musik distribution = fucked up? Napster Endast USA + UK Digital musik distribution = fucked up? Napster Endast USA + UK

Digital musik distribution = fucked up? Microsoft + MTV = Urge Skivbolag massiva förskott Digital musik distribution = fucked up? Microsoft + MTV = Urge Skivbolag massiva förskott = massiv flopp = stängt = stora MS cash till skivbolagen å inget till artisterna

Digital musik distribution = fucked up? Top 100. cn Störst i Kina En blandning Digital musik distribution = fucked up? Top 100. cn Störst i Kina En blandning av licensierade och icke -licensierade låtar… Har nu GOGGLE – DEALEN! You. Tube och My. Space nu i kinesiska versioner. . .

Digital musik distribution = fucked up? Allofmp 3. com Ryssland 50 öre per låt Digital musik distribution = fucked up? Allofmp 3. com Ryssland 50 öre per låt Var nr 2 i Europa Inga label licenser Temporärt stoppad av IFPI

Digital musik distribution = fucked up? My. Space Music J/V med Sony. BMG Universal Digital musik distribution = fucked up? My. Space Music J/V med Sony. BMG Universal Warner Aktier !!! Hur avräkna det till artister? Indie bolag överkörda

Digital musik distribution = fucked up? 60 miljoner dagliga besök 300 miljoner dagliga video Digital musik distribution = fucked up? 60 miljoner dagliga besök 300 miljoner dagliga video streams

Digital musik distribution = fucked up? p 2 p • Lime. Wire • e. Digital musik distribution = fucked up? p 2 p • Lime. Wire • e. Donkey • Bear. Share • Win. MX • Grokster • Vid varje tidpunkt har man 10 000 = 10 million personer uppe och delar samtidigt • och Bit. Torrent clients är Nr. 1. • 63% av alla 14 -24 svenskar nedladdar p 2 p • 80% av dom skulle tänka sig betala för legal p 2 p • PINK CHAMPAGNE = den illegala Topplistan

Digital musik distribution = fucked up? Instant Message är dock troligen större än p Digital musik distribution = fucked up? Instant Message är dock troligen större än p 2 p • msn messenger ”mailar över en låt” = olagligt men ingen bryr sig eller fattar det….

Digital musik distribution = fucked up? Digital musik framtids planering 1998 ff: Säkerställ: 1. Digital musik distribution = fucked up? Digital musik framtids planering 1998 ff: Säkerställ: 1. Bryt den svaga länken i CD värde kedjan 2. Kontrollera all distribution och försäljningserbjudande 3. Se till att få betalt först 4. Undvik gamla avtals 50/50 split

Digital musik distribution = fucked up? Resultat räkning digital web musik försäljning • Pris Digital musik distribution = fucked up? Resultat räkning digital web musik försäljning • Pris till konsument • Stora skivbolagens licens andel • Avräkning till musikförlag • Teknik fixaren • marginal för web butiken - Kraftiga förskott till stora skivbolag (troligen ej artist avräknat) - Youtube försäljning - My. Space Music set-up 100 % 70 % 10% 10%

Digital musik distribution = fucked up? Resultat räkning digital web musik försäljning • Pris Digital musik distribution = fucked up? Resultat räkning digital web musik försäljning • Pris till konsument • Små skivbolagens licens andel • Avräkning till musikförlag • Teknik fixaren • Marginal för web butiken - Inga förskott till små skivbolag - därav SOM/Impala/Merlin försök - utanför My. Space Music set-up 100 % 50 % 10 % 30 %

Hur funkar då den digitala musik distributionen? Labels B 2 B White Label 3 Hur funkar då den digitala musik distributionen? Labels B 2 B White Label 3 rd Party Aggregator: UNI 25, 5% e-tailers msn Sony BMG 21, 5% O U T EMI 13, 4% WEA 11, 3% Music fans fnac Music load ? ? ? Indies 28, 4% Tiscali ? Major label worldwide digital distribution centre

Hur funkar då den digitala musik distributionen? i. Tunes överallt UNI 25, 5% Sony Hur funkar då den digitala musik distributionen? i. Tunes överallt UNI 25, 5% Sony BMG 21, 5% Music fans - i. Tunes worldwide O U T EMI 13, 4% WEA 11, 3% ? ? ? Indies 28, 4% CD Baby = 4 000 000+ låt downloads, huge ”promos” Export Music Sweden AB Labels

Sverige behöver ett phonofile! Sverige behöver ett phonofile!

Varför exploderar inte den legala digitala musik distributionen? Har vi gett konsumenter en bättre Varför exploderar inte den legala digitala musik distributionen? Har vi gett konsumenter en bättre ”shopping experience” ? • Kaffe • Möbler • Aktiehandel • Skivbutiker - Starbucks Ikea internet banker Web nedladdning ? ? Konsumenter vill ha flexibla, enkla att använda tjänster med konkurrenskraftiga priser.

Varför exploderar inte den legala digitala musik distributionen? Downloading = en underbar ”shopping experience”? Varför exploderar inte den legala digitala musik distributionen? Downloading = en underbar ”shopping experience”? • Registrera namn, adress mm • Oftast endast kreditkorts betalning • Du äger inte musiken pga DRM • DRM i-sig-själv • Vilken spelare funkar låten på? • Min PC kraschade och i. Pod snoddes ?

Varför exploderar inte den legala digitala musik distributionen? ”Wallet garden” = driver iväg konsumenter Varför exploderar inte den legala digitala musik distributionen? ”Wallet garden” = driver iväg konsumenter • Köp på i. Tunes – funkar bara på i. Pods • Köp nån annanstans – funkar inte på i. Pods • i. Pod har 80% marknadsandel i USA • i. Pod has 70% marknadsandel i UK • i. Pod has 60% marknadsandel I Europa Longtail ? ? ? ?

Senaste tidens hetaste musik web site: : www. pandora. com Music recognition and promotion Senaste tidens hetaste musik web site: : www. pandora. com Music recognition and promotion site exploded in late 2006. Vad händer då. . . Dear Pandora Visitor, We are deeply, deeply sorry to say that due to licensing constraints, we can no longer allow access to Pandora for most listeners located outside of the U. S. We will continue to work diligently to realize the vision of a truly global Pandora, but for the time being we are required to restrict its use. We are very sad to have to do this, but there is no other alternative. We believe that you are in Sweden (your IP address appears to be 195. 67. 240. 90). If you believe we have made a mistake, we apologize and ask that you please contact us at pandora-support@pandora. com If you are a paid subscriber, please contact us at pandora-support@pandora. com and we will issue a prorated refund to the credit card you used to sign up. If you have been using Pandora, we will keep a record of your existing stations and bookmarked artists and songs, so that when we are able to launch in your country, they will be waiting for you. We will be notifying listeners as licensing agreements are established in individual countries. If you would like to be notified by email when Pandora is available in your country, please enter your email address below. The pace of global licensing is hard to predict, but we have the ultimate goal of being able to offer our service everywhere. We share your disappointment and greatly appreciate your understanding. Sincerely, Tim Westergren Founder

The Major Labels main strategi • Make sure you get paid first in the The Major Labels main strategi • Make sure you get paid first in the value chain • Control what content the consumers should be offered • Find new revenues in digital (equity, stocks. . ) • Keep indies out of loop (probably not a strategy but a result) • Assumptions by Mr. Bob Lefsetz May 2008 (gjorde vi inte det 1998…. )

The Major Labels result • Huge cash licens advances on a regular basis • The Major Labels result • Huge cash licens advances on a regular basis • No European digital etailer has recouped more than 21% in any given royalty accounting period 2000 – 2008 Worldwide digital push-in delivery systems • Digital legal sales are 10% of all sales but that includes ringtones (=not music but merchandising) at most likely 50% No real growth in direct consumer sales, revenues comes from e. Tailers, investment money and venture capitalists. (besides some i. Tunes/web and 3/mobile sales) Assumptions by Mr. Bob Lefsetz May 2008

Independent label möjlighet: CD Baby - Den ledande indie aggregatorn för i. Tunes USA Independent label möjlighet: CD Baby - Den ledande indie aggregatorn för i. Tunes USA - 150 000 indie artister - icke exklusiv digital distribution - $35 start up kostnad - labels/artists laddar själva upp - 9% commission på digital försäljning - erbjuder cd försäljning på site för $4 per såld cd Basically ONLY USA Alternatives: - Tune. Core - The Orchard - IODA

Independent label opportunity: Affiliate programs - i. Tunes affiliate program kanske det bästa - Independent label opportunity: Affiliate programs - i. Tunes affiliate program kanske det bästa - Länka till i. Tunes tjäna 5% commission - Enkelt och effektivt

Breaka i USA? Igår: ”. . . and if you wanna break in America Breaka i USA? Igår: ”. . . and if you wanna break in America you need these. . . ” • mtv • top 40 radio • indie retail distribution • tour

Breaka i USA? Idag: ”. . . and if you wanna break in America Breaka i USA? Idag: ”. . . and if you wanna break in America you need these. . . ” • spot. DJ • imeem. com • mog. com • wimpyplayer • avvenu. com • eyespot. com • mog. com • burnlounge • tubesocks • slingbox • securitycast • naturligtvis EJ TILLGÄNGLIGA i Europa.

Hottest new music website right now: A music store widget that allows Indie 911 Hottest new music website right now: A music store widget that allows Indie 911 members to make music available for sample and purchase on OTHER sites outside any social network. A MUST TODAY! Hoooka through Indie 911. com

Hottest new music website right now: fuzz. com A hybrid fan site and boutique Hottest new music website right now: fuzz. com A hybrid fan site and boutique label. Fuzz helps indie band their community to organize profiles, share music and chat. Members can track their sales and check where fans and byuers live through Google maps. A huge HIT with lazy A&R guys.

Hottest new music website right now: mog. com Mog scans your musiclibrary on your Hottest new music website right now: mog. com Mog scans your musiclibrary on your computet and then matches it with other users. including TV video high-quality streaming. Subscription available. A huge HIT with music nerds like the guys in the movie ”High Fidelity”

Top 10 Hottest Music Sites MOG Launches MOG Music Network To Drive Ad Revenue Top 10 Hottest Music Sites MOG Launches MOG Music Network To Drive Ad Revenue And Exposure For Music Blogs And Music Websites MOG (http: //mog. com), a music blogging platform powered by industry-leading music discovery technology, announced the launch of MOG Music Network (MMN), a new advertising network for independent music blogs and music websites. MOG, which was recently named one of the top 10 hottest music websites by WIRED, launches MOG Music Network with more than 30 music blog and website affiliates already in place. To fill out an application to join MMN, visit http: //www. mog. com/mmn. MMN's purpose is to help affiliate sites drive more traffic and generate revenue from advertising. MMN builds online advertising packages that deliver unique benefits over typical ad networks or Google Ad. Sense, including the opportunity to: -- Increase exposure and drive traffic: Headlines and excerpts from MMN affiliates' posts are published via RSS to an audience of millions of music fans across MOG and the entire network, who click through to read full posts. -- Increase search engine rankings. -- Get access to premier brand advertisers. -- Command premium CPMs. -- Control the kinds of ads and advertisers displayed. -- Set CPM minimums exceeding leading third-party ad sales solutions. "We're not just repping ads here, " said David Hyman, MOG's CEO and founder. "MOG has already built the largest pure music blogging platform. Now we're opening MOG's doors and integrating independent music blogs into our platform. They get to find a brand new audience while benefiting from our back end of community and streaming music. " Hyman continued, "The inspiration for MOG Music Network came directly from music bloggers; they wanted to write once, and publish multiple times -- simultaneously on their own blogs and throughout the MOG network. We delivered that capability as well as the opportunity to generate ad revenue. " Brand marketers wishing to speak to millions of passionate music lovers will find an ideal platform for their messages on MOG Music Network. They will also benefit from working with a team that is experienced at creating digital extensions and convergent promotional opportunities across multiple properties. "By advertising on MOG Music Network advertisers get the best of both worlds, " said Alex Brough, MOG's VP, sales and strategic partnerships. "The quality premium sites on the network help to achieve brand marketing objectives with customized sponsorships while the large network of music sites provide scale and efficiency. " Joining MOG Music Network gives bloggers unprecedented access to a world-class ad sales force. The team is lead by VP, sales and strategic partnerships, Alex Brough, who for the last 10 years was an online ad sales executive at MTV Networks. Brough was responsible for over $20 million in ad revenue in 2007 alone. He also helped run online ad sales at Addicted to Noise, the first music website, where he originally met and worked under David Hyman. Over the past 15 years, Hyman has pioneered the idea of building brands online-from Hotwired, where he was part of the team that sold one of the first online ads, to co-founding Addicted to Noise, where he brought many major brands online for the first time, including Levi's, Coca Cola, Microsoft and Ford. After a stint as SVP-marketing at MTV Interactive, David was CEO of Gracenote, which was acquired by Sony Corporation in April 2008. "MOG has assembled the best team on the web to monetize music blogs, " concluded Hyman.

Hottest new music website right now: i. Like. com Scans your i. Tunes library Hottest new music website right now: i. Like. com Scans your i. Tunes library and uses a My. Space widget to automatically update your My. Space friends with your favourite music. Also recommends new hot indie artists through garageland. com. A HIT with besser-wissers

Hottest new music website right now: eventful. com Interactive tourfilter, scans your i. Tunes Hottest new music website right now: eventful. com Interactive tourfilter, scans your i. Tunes and Last. fm playlists och Last. fm listor and gives notice when your favourite bands hits town. Users can also ”request” bands to come and play in their hometown, info goes to the artist. Big HIT in America.

Hottest new music website right now: finetune. com For gamers and musicnerds. Click on Hottest new music website right now: finetune. com For gamers and musicnerds. Click on an artist name and finetune creates a compilation which then stream through your Wii. A desktop application allow you to play without a browser. HIT with. Top 40 techies.

Hottest new music website right now: groupietunes. com Allows indie acts to upload songs Hottest new music website right now: groupietunes. com Allows indie acts to upload songs for ringtones and full-song-download. Buyers are invoiced through mobilephone bill and the artist gets % of sales. Band can also send SMS on forthcoming gigs where fans lives. HIT with i. Phone owners.

Hottest new music website right now: slicethepie. com Slicethepie is a Facebook application for Hottest new music website right now: slicethepie. com Slicethepie is a Facebook application for unsigned artists that allows users to review and create Facebook Charts.

Hottest new music website right now: imeem. com Online social media network. Ad-financed and Hottest new music website right now: imeem. com Online social media network. Ad-financed and allows users to share music and content. Deals with Sony. BMG, all indie community (Nettwerk, Beggars, IODA, Orchard mfl) soon Universal & EMI. Huge HIT and soon worth XXXXXXX millions.

Top 10 Hottest Music Sites Imeem is simply the best option we've found for Top 10 Hottest Music Sites Imeem is simply the best option we've found for embedding music without worrying about getting permission from a label. In most cases, we're able to find a full song or two to embed from their catalog. Our only quibble with this system is that they only allow 30 seconds of certain songs to be embedded, and there's no way to tell until you preview the post. There's a lot more to imeem than just their blog strategy, of course, which is so powerful in part due to the company's deals with all four major labels for free, ondemand music. The site also includes social networking features, videos and loads of free music. And even songs that can only be embedded as a 30 -second version stream in their entirety if you play them while you're signed in to imeem.

Mobil musik funkar bara i Japan Mobil musik business idag • Försäljning till kunder Mobil musik funkar bara i Japan Mobil musik business idag • Försäljning till kunder • Operatörens distribution • Aggregator • Förlag, låtskrivare • Minimum licens från skivbolag • RESULTAT: 100% 30% 10% 70% 120%

Mobil musik funkar bara i Japan Four Japanese labels have filed lawsuits seeking nullification Mobil musik funkar bara i Japan Four Japanese labels have filed lawsuits seeking nullification of a July 24 ruling by the government's Fair Trade Commission that they violated the Antimonopoly Law by allegedly preventing other companies from entering the master-ringtone business. In separate lawsuits filed at the Tokyo High Court on Aug. 25, Sony Music Entertainment (Japan), Avex Network, Victor Entertainment and Universal Music Japan denied they have conspired to monopolize the master-ringtone business by supplying content exclusively to Tokyobased content aggregator/distributor Label Mobile, which they jointly own. Export Music Sweden AB Japanese Labels Deny Master-Ringtone Monopoly August 26, 2008 - Global | Digital and Mobile

Steve Schnur CEO Electronic Arts (EA) -”Linear entertainment is over” -”Gaming industry always involves Steve Schnur CEO Electronic Arts (EA) -”Linear entertainment is over” -”Gaming industry always involves consumers – Record industry don´t” -”Recording industry is the only industry that don´t listen to its consumers” -”Pay attention to 6 -12 year old” -”To develop the market you have to develop the consumer”

Komma ut själv? Lägg ut din musik själv: i. Tunes - 24/7 - Nokia. Komma ut själv? Lägg ut din musik själv: i. Tunes - 24/7 - Nokia. se - Aspiro - mfl -Norska Phonofile -www. phonifile. no -Norska Artspages -www. artspages. org

Export Music Sweden AB Phonofile A/S er Norges ledende aktør innen rettighetsadministrasjon, salg og Export Music Sweden AB Phonofile A/S er Norges ledende aktør innen rettighetsadministrasjon, salg og distribusjon av musikk som digitale produkter. Kjøp musikken fra Musikkonline Phonofile har siden 1999 forvaltet de ”digitale rettighetene” på vegne av et stadig økende antall norske og svenske uavhengige plateselskaper. I dag har vi avtaler med over 250 plateselskaper, og sørger for at over 100. 000 enkeltinnspillinger blir klarert og tilgjengelig i digital form gjennom en lang rekke ulike tilbydere og tjenester. Phonofile leverer musikk til bl. a i. Tunes, Telenor/Djuice, Amazon. com, e. Music, Nokia, m. fl. . Fullstendig oversikt over tilbydere av musikk levert av Phonofile finner du her. Phonofile lanserte i 2002 www. musikkonline. no, Norges første kommersielle tjeneste for salg av musikkfiler mot betaling. Musikkonline-plattformen danner også grunnlaget for over 50 nettbutikker for individuelle plateselskap, og er ryggraden i nedlastingstjenestene til aktører som Music Export Norway, Musikkinformasjonssenteret, Kulturnett, Oslo Filharmoniske Orkester, Norway. com m. fl. For profesjonelle brukere (kringkastere, TV-produsenter og lignende) er Phonofile en samarbeidspartner for rask og effektiv levering og klarering av musikk gjennom tjenesten Phonofile Online. Phonofile eies av FONO, NOPA, NRK Aktivum og TV 2 Invest.

Export Music Sweden AB Launch your Digital Entertainment Web. Store with 24 -7 Entertainment! Export Music Sweden AB Launch your Digital Entertainment Web. Store with 24 -7 Entertainment! 24 -7’s digital entertainment service provides e-commerce shops for a range of customers, from retailers to mobile operators. We provide our customers with a flexible service, and high-quality encoded content for download from customisable ecommerce portals.

24/7 Entertainment – Web återförsäljare Export Music Sweden AB 24/7 Entertainment – Web återförsäljare Export Music Sweden AB

24/7 Entertainment – Mobiloperatörer / Bredbandsbolag Export Music Sweden AB 24/7 Entertainment – Mobiloperatörer / Bredbandsbolag Export Music Sweden AB

24/7 Entertainment – Andra återförsäljare Export Music Sweden AB Mobiljukebox. nl 24/7 Entertainment – Andra återförsäljare Export Music Sweden AB Mobiljukebox. nl

Export Music Sweden AB Av 24/7 föreslagna digitala aggregatorer: - Arts. Pages Norge - Export Music Sweden AB Av 24/7 föreslagna digitala aggregatorer: - Arts. Pages Norge - Dicentia Sverige - Phonofile Norge - HOS ( House of Scandinavia) Danmark - DKUA/Digidi Danmark - Kontor New Media Tyskland - Zebralution Tyskland

Introduction - Customers Telcos Retailers Various Introduction - Customers Telcos Retailers Various

Introduction – 40 Shops, 13 Countries CDON NO Elkjøp CAN My. Music /CANWEST Omnifone/Vodafone Introduction – 40 Shops, 13 Countries CDON NO Elkjøp CAN My. Music /CANWEST Omnifone/Vodafone Woolworths Littlewoods Infomedia Play. com CDON FI Gigantti Meteli Fin CDON SWE Elgiganten Nor Swe Existing Shops New Openings Q 3 2008 Dk Hash 6/Spin. FM Ire Uk Nl Ger Mobile Jukebox Ch Ex Libris Sound. Media Weltbild CH Motor. Music Sunrise Pt TDC / TDC Mobile CDON DK Elgiganten Telmore You. See Aut Esp Musica Online El Corte Ingles Media Markt Saturn Eventim Freenet Weltbild Medion Buecher. de Magix Motor. FM Telekom Austria Libro Weltbild

i. Tunes Agreements: Meta Data: 1. Europe 2. USA 3. Japan 4. Australia Worldwide i. Tunes Agreements: Meta Data: 1. Europe 2. USA 3. Japan 4. Australia Worldwide Contacts: independentlabels@euro. apple. com Sign up: www. apple. com/itunes/go/application

Export Music Sweden AB Google offers free music to China 5: 50 PM, August Export Music Sweden AB Google offers free music to China 5: 50 PM, August 6, 2008