How is creativity managed in Raintree Aleksei Udatšnõi

How is creativity managed in Raintree? Aleksei Udatšnõi 30. march 2010

Contents • • Introducing productive creativity Creativity in software development Managing creativity (tips and tricks) Role of Manager

Productive creativity Example: Barca

Productive creativity • Inspiration • Collaboration • Business objective

Productive creativity • Inspiration • Collaboration • Business objective = Innovation

Creativity in software development • • Introducing new technologies Improving existing processes Performance optimization User-interface

Introducing new technologies • Programming languages • Database engines • Telecommunication

Improving existing processes • • Software architecture Integrated development environments Source management Build automation

Performance optimization • Application speed • Database queries • IT resources

User-interface Before

Creative user-interface After

Managing creativity • Suitable tasks – Open ended, allowing some freedom – Encouraging extra mile effort

Managing creativity • Suitable tasks – Open ended – Encouraging extra mile • Time for independent research

Managing creativity • Suitable tasks – Open ended – Encouraging extra mile • Time for independent research • In-house presentations

Managing creativity • Suitable tasks – Open ended – Encouraging extra mile • Time for independent research • In-house presentations • Align creativity efforts with business goals

Role of Manager Set strategy and objectives, but let them play!

Questions?