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How Can the Telecoms Industry Lead the Drive to a Greener Society Olaf Krahmer How Can the Telecoms Industry Lead the Drive to a Greener Society Olaf Krahmer President & GM Cisco Systems Egypt, Nov 2 nd 2010

1. 4 billion tons …amount of CO 2 used by electronic gear in 2020 1. 4 billion tons …amount of CO 2 used by electronic gear in 2020 = 3% …of total emissions from human activity

3% System § Average Use Optimization § Virtualization § Integrated Services Software § Intelligent 3% System § Average Use Optimization § Virtualization § Integrated Services Software § Intelligent Power Management: Automated Power Down/Up § Intelligent Energy and Business Data Management Systems Hardware § Highly Efficient and Intelligent Power Supply § Interactive Thermal Cooling § Energy-Efficient Connectivity Component Architecture § Voltage Scaling § Clock Gating § Low-Power Silicon

15% …amount ICT could reduce global emissions by = 5 x …it’s own footprint 15% …amount ICT could reduce global emissions by = 5 x …it’s own footprint

7. 8 billion tons … CO 2 savings potential from ICT in 2020 7. 8 billion tons … CO 2 savings potential from ICT in 2020

Network Architecture Innovations Networked Energy and Environmental Management Energy. Wise Smart Grids Planetary Skin Network Architecture Innovations Networked Energy and Environmental Management Energy. Wise Smart Grids Planetary Skin Cities Smart Communities Connected Urban Development Smart Grids Buildings 15% Data Centers Cisco Connected Workspace Virtualization Connected Real Estate Intelligent Power Management Energy. Wise Consolidation Collaboration Connected Urban Communications Connected Web. Ex and Meeting. Place Cisco Telepresence Cisco Rich Media

Cisco’s Commitment 25% Reduction in GHG Emissions by 2012 § Labs and data centers Cisco’s Commitment 25% Reduction in GHG Emissions by 2012 § Labs and data centers § Cisco connected workspace § Collaboration technologies Year One Results: 27. 7 Percent Reduction in GHG Emissions