HOTCHPOT Гарибян Ирина 2 курс СПБГУ 8 (952) 276 -50 -85 / irisha 93 -93@mail. ru Дурманов Николай 2 курс СПБГУЭФ 8 (904) 609 -80 -50/ nikolaidurmanov@gmail. com Власов Алексей 1 курс СПБГПУ 8 (953) 172 -02 -32 / alex. vlasov@yahoo. com Скородумов Кирилл 3 курс СЗИУ 8 (911) 790 -23 -46 / skara 93@mail. ru
HOTCHPOT Sustaining the social value of “SMS for Life” and the use of the system’s competitive value to influence distribution and sales Inner responsibility of Novartis How to influence the sales? How to sustain the social value? Expansion into Africa’s markets Offer the information to other companies External investments Charity
HOTCHPOT Region selection + • Low level of competition • High demand • Low level of industialisation (introduction of computer-based systems is unnecessary) - The most promising markets • Low purchasing power • Undeveloped infrastructure(soft + hard) • Possible issues, connected to international communication Summary • Entrance to the market definitely means massive expenditures, however appears profitable in a long-run *The choice of the regions is based upon: 1. The number of cases registered of the following diseases: HIV/AIDS; malaria; tuberculosis 2. The increase in number of cases of the diseases since 2008
HOTCHPOT Sales growth is possible as a result of expansion into Africa’s markets «Sms for life» for other medicaments Accompanying Novartis’ offers Using the system for other Novartis’ goods • Africa’s supply • Search of telecommunications services provider(s) • Further development of “SMS for Life” and its adaptation for other services • Corporate personnel training • Defining the most needed/profitable good for each region • Sample supply-packages • Advertising and marketing campaigns • Development and extension of “SMS for Life” usage • Introduction of new databases for all the goods • Monitoring, analysis and statistics reports • Novartis -> new markets • Decrease of logistics and warehouse costs • Increase of overall sales
HOTCHPOT Additional profit by offering the supply/demand information in the region to other competitors Level of potential demand for other companies Pharmaceutical companies Non-Governmental Organizations Research institutes Pharmaceutical production distributors • Offer information-gathering system • Development of the system to meet customer’s demands • Performing the system to collect the information and create databases
HOTCHPOT How to keep the project running ? External investments Orienteering the project for spreading diseases Search of partners, working on solving the problems Offering to cooperate with Novartis Search of medicaments’ suppliers (if Novartis lacks/doesn’t offer the necessary medicaments itself) • Expanding “SMS for Life” usage areas • • Charity • Popularisation of health problems in African countries • Offering the system as a potential solution • Development of a system to collect funds to keep the project functioning/ supply the treatments directly • Fund raising based on interested business entities/natural persons
HOTCHPOT
HOTCHPOT
