HONDA Kasey, Aimee, and Shailoh November 22, 2006 Rolf Butz Dickinson State University
Overview History of Honda n Global Operations n Competitors n Industry Analysis n Future Trends/Global Issues n Recommendations n
History of Honda When was Honda established n Who founded Honda n Where Honda became International n When Honda became International n Types of automobiles made n n When they were made
Honda Unit Sales Honda World
Cars, Trucks, and SUV’s
Most Expensive Vehicle to Insure n #7 - Honda S 2000 n #8 - Acura RSX
Global Operations Japan n North and Central America n Europe, Middle East, and Africa n Asia and Oceania n South America n China n
Competitors n Toyota n Nissan n Ford n General Motors n Daimler. Chrysler
Industry Analysis Competitor Finances n Honda Analysis Chart n Honda vs. Toyota Analysis Chart n
Key Financials for Competitor Comparison Toyota Nissan Ford General Motors Daimler Chrysler Honda Fiscal Year-End March (2006) Decemb er (2005) December (2005) March (2006) Sales (mil. ) $84, 218. 0 $179, 08 3. 0 $80, 583. 7 $177, 08 9. 0 $192, 604. 0 $177, 394. 7 1 -Year Sales Growth 4. 7% 3. 7% 15. 0% 3. 2% (0. 5%) (7. 8%) Net Income (mil. ) $5, 074. 8 $11, 681. 0 - $2, 024. 0 ($10, 567. 0 ) $3, 370. 8 1 -Year Net Growth 12. 2% 7. 1% - (42. 0%) - 1. 0% Employees 137, 827 285, 977 183, 256 300, 000 335, 000 382, 724 1 -Year Employee Growth 4. 7% 7. 6% 48. 2% (7. 7%) 3. 4% (0. 5%) Hoovers
Market Share J. D. Power and Associates
Honda Analysis Chart One Year
Honda vs. Toyota Analysis Chart Max Years
Future Trends/ Global Issues Hybrids n Next Generation FCX Hydrogen Fuel Cell Vehicle n Expanding into other Countries n 800 million cars and light trucks on the road around the world. n Asia #1 growth market n
Recommendations Expand to other industries besides engines and motors. n Buy out another company to expand profit margin. n Invest in safety system such as On. Star or one of their own. n One Touch Open n
Cool Honda Commercial
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