![Homeselling Proposal Prepared for [Seller’s Name] Presented by [Sales Professional’s Name] Prudential [Company Name]](https://present5.com/presentation/abf9881383e1c6cc0134d6e1d247ce32/image-2.jpg "Homeselling Proposal Prepared for [Seller’s Name] Presented by [Sales Professional’s Name] Prudential [Company Name]")
Homeselling Proposal Prepared for [Seller’s Name] Presented by [Sales Professional’s Name] Prudential [Company Name] [Address] [Office Phone] [Home Phone, Mobile, Pager] [Email/Website Address] [Date]
Menu Identifying Your Goals Marketing Your Property Establishing a Pricing Strategy Preparing Your Property for Sale Who We Are
Identifying Your Goals
Your Needs Come First The process of marketing and selling your house must match your objectives, priorities and needs. In order to best serve you, I want to learn more about your plans and needs. The following topics outlined below can help me understand your goals and help us build a strong working relationship: • The agency laws that may apply as we work together in the marketing and sale of your property. • The objectives you want to achieve from the sale of your house and the support you expect to receive from me. • How the homeselling process should be tailored to fit the characteristics of your property.
Understanding Your Expectations The following topics will help me understand what is most important to you in the sale of your property. 1. Communication 2. Motivation 3. Time frame 4. Relocation assistance 5. Homeselling decisions 6. Price 7. Marketing plan 8. Previous homeselling experience 9. Positive experiences 10. Concerns 11. Expectations
Appreciating Your Property Each property has special features that may interest buyers. Please tell me about your house. 1. What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e. g. , items of personal property to be excluded, etc. )? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
Homeselling Process Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way. Initial Consultation Design and Implement Marketing Plan Review Offer and Reach Agreement with Buyer Complete Settlement Process After-sale Service • Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs
Marketing Your Property
The Goals of Effective Marketing To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims: • Promote directly to prospective buyers • Print advertising • The Internet • Yard sign • Open houses • Other marketing materials • Enlist the efforts of other real estate professionals • The Prudential Real Estate Network • Referral and relocation resources • Multiple Listing Service (MLS) • Direct promotion to other real estate professionals • Maintain communication with you • Review the results of our marketing activities • Consult with you to fine-tune our marketing strategy, as needed
How Buyers Find the Home They Purchase Homebuyers use several information sources in their search process, but they are likely to find the home they actually purchase through a real estate professional. Source: National Association of REALTORS Profile of Home Buyers and Sellers 2013. Due to rounding, percentage distributions may not add up to 100 percent.
Prudential. Real. Estate. com and the World Wide Web The most important words in real estate when selling your home EXPOSURE! Prudential Real Estate has assembled a dynamic collection of established and emerging online companies. From highly trafficked world-class search engines to real estate industry startups, we select the companies that deliver EXPOSURE for home buyers and sellers. Prudential. Real. Estate. com remains the center of attention. Our proprietary Online Advantage solution seamlessly transitions national prospects into local customers.
Listing Web Presence Prudential Sterling Properties has contracted with List. HUB, which exports our listings to over 64 websites in an effort to expose your home to the largest potential group of buyers. 55 Choices Ad. Werx All Acres Apartment. List Brevard. MLS. com Buzz. Home Chase My New Home Commercial. Search Condo. Compare. com e. Looky. Loo eppraisal Finda. New. House. com by Obeo Find. APlace 4 Me by Visual. Tour Find. The. Best Homes Flex. MLS Foreclosure. com Freedom. Soft Guidance Realty Harmon Homes Home 2. me by Tour. Factory Home. Bidz Home. Facts Home. Finder. com Homes By Lender Homes. com Home. Seekers Homeswing Home. Tour. Connect Home. Winks Hot. Pads Househappy House. Hunt. com Hubdin HUD Seeker Images. Work by Circle. Pix Investability Juwai Lake. Homes. USA Land. And. Farm Lands of America Land. Watch Learn. More. Now. com Liquidus. Media Living. On. H 2 O Lot. Network. com Nest. Builder New Home Source Pre. Approval. Letter. com Property Shark Prudential. Sterling. com Real. Estate. Central Real. Quest Express Realtor. com www. facebook. com/Prudential. Sterling. Properties; www. slideshare. net/Prudential. Sterling; www. linkedin. com/company/prudential-sterling-properties twitter. com/Pru. Sterling prudentialsterling. mobilizedsite. com Realty. Store Realty. Trac Rental. Roost Rent. Hop Rent. Range Search. ALLProperties by L 2 L Sellers. Lane Showing Suite The Real Estate Book Trulia USHUD. com Vast Xi. Li Mobile Yahoo. com Zillow Zumper
National Advertising Through our National Marketing Fee Program, we place print and online advertising to generate top-of-mind Brand awareness among millions of potential homebuyers and sellers. Marketing and advertising programs drive consumers to www. prudentialrealestate. com. Our public relations and communications programs also build on our Brand awareness and underscore our Network’s position as the authority for real estate and related services.
The Internet The Prudential Real Estate Internet sites, www. Prudential. Real. Estate. com and www. Prudential. ca, reach prospective homebuyers worldwide 24 hours a day, 7 days a week, 365 days a year. This graphic is hyperlinked. Clicking on the image while in Presentation view will take you to Prudential. Real. Estate. com. Internet connection is required.
The Internet Potential buyers will have instant access to information about your property through our industry-leading website network. – Prudential Real Estate has entered into national advertising agreements with many popular real estate websites such as Trulia, Zillow and Yahoo! Real Estate. This means our listings receive more exposure to online buyers who are looking for a home just like yours. – The core Prudential Real Estate websites, www. Prudential. Real. Estate. com and www. Prudential. com, reach prospective home buyers worldwide 24 hours a day, 7 days a week, 365 days a year. – Our company's web site, www. prudentialsterling. com, is a state of the art site complete with agent profiles, company listings and virtual tours. – Prudential Sterling Properties has contracted with List. HUB, which exports our listings to 63 primary websites and over 200 secondary websites in an effort to expose your home to the largest potential group of buyers. – www. realtor. com, quickly becoming recognized as the place on the Web for all your Real Estate needs is another site that will showcase your listing. – [Information about Sales Professional’s Web site and how it can benefit the seller] (If your home is advertised in other newspaper or real estate periodicals such as Homes & Land, your property may be advertised on a number of additional sites. However, we do not warrant the accuracy of the information via these vendors.
www. prudentialsterling. com
Online Seller Advantage® About 92% of home buyers used the Internet as one of the sources of information for their property search*. Online Seller Advantage ® (OSA) brings together the collective brand strength, marketing clout and technological capabilities of Prudential Real Estate and Relocation Services and our online network. It’s like an open house with millions of potential buyers, sellers and properties. • Your property will be highlighted by a distinctive sign rider with an exclusive Pru ID. When potential home buyers drive by your property, they can enter the Pru ID into the search box at Prudential. Real. Estate. com, Yahoo! and others to get connected directly to property details and me, your Prudential Real Estate sales professional. • Your property will be showcased with an exclusive Featured Property status within the Online Advantage system and on many of the websites in our online network. *Source: The 2013 National Association of REALTORS® Profile of Home Buyers and Sellers
Online Seller Advantage® Another benefit of OSA is having constant communication and information at your fingertips. • Listing Presentation Reports demonstrate the type of Web activity your property would have experienced on Prudential. Real. Estate. com and all the other websites in our network. • You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. • You will receive daily or weekly activity emails itemizing online buyers’ interest level and search behavior specific to your listing.
A Marketing Plan for Your Property Marketing Tactic Implementation Install lock box with key Install yard sign Submit property information to www. Prudential. Real. Estate. com Submit property information to Multiple Listing Service Promote to Prudential Real Estate sales professionals at office meeting Preview for Prudential Real Estate sales professionals Promote to other sales professionals at Board of REALTORS® Real estate professionals preview Advertise in newspaper Open House Distribute “Just Listed” e. Cards and postcards 4/7 (ongoing) Week of 4/9 (ongoing) 4/10 (weekly) 4/10 4/12 Sample Slide 4/13 4/14 (twice monthly) 4/15 (twice monthly) Week of 4/16
Scheduling of Marketing Activities Week of Mon Tues Wed Thurs Fri Sun Install sign and lock box April 2 April 9 Sat Yard sign MLS Website Top real estate search sites Promote at office meeting Virtual Tour posted Promote at networking groups Preview for all real estate professionals Preview for top Buyers Agents April 16 Promote at office meeting Advertise in newspaper Open House “Just Listed” Promote at e. Cards & office Postcards meeting April 23 Ask 25 Campaign April 30 Promote at office meeting Advertise in newspaper Open House Progress review Sample Slide
Homes & Land of Brevard County www. prudentialsterlingproperties. homesandland. com Only Homes & Land puts Prudential Sterling Properties’ brand right where it belongs – front and center in front of thousands of qualified homebuyers. Prudential Sterling Properties’ listings and logo will be highlighted with a photo directly on the Search Results Page – driving qualified buyers to our listings first! üUnlimited Listings – keeps all of Prudential Sterling Properties’ listings posted, all the time üDelivers immediate leads by e-mail üAbility to send traffic directly to the Prudential Sterling Properties corporate website üHomes & Land publishes their web address and 800# on over 65 million magazine covers annually. Homebuyers across North America can request a free magazine from your area. üHomes & Land posts your property on Homesand. Land. com, MSN Home. Advisor, Yahoo!, Lycos, Google, Trulia, Live. Deal, Oodle, The New York Times üListing Photo Featured üYour Home’s Promotional Text & Basic Property Information üLink to Virtual Tour and/or Additional Photos Magazine Benefits To üMap of the Area and Community Profile Posted along with your You: Property üOnline Digital Magazine that is Fully Interactive • Quality Magazine – Eye-catching graphics and detailed property descriptions make Homes & Land the magazine that buyers pick up first and keep throughout their home search • Mass Distribution: Homes & Land is distributed at locations frequented by qualified buyers, including numerous stores, hotels, banks, restaurants, and shopping centers. Homes & Land has you covered with distribution from Brevard to Dade County. • When your property is advertised in Homes & Land you will receive a letter notifying you of the advertisement along with a copy of the
Important Ways to Protect Your Property By providing peace of mind to prospective buyers, these steps can enhance the salability of your property: • A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. • A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. • Professional inspections, such as structural, roof and termite, will reveal the current condition of the property.
Establishing A Pricing Strategy
Understanding Market Value Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale. The existing pool of prospective buyers determines a property’s value, based on: • Location, design, amenities and condition. • Availability of comparable (competing) properties. • Economic conditions that affect real property transactions. Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the property. • The seller’s expected net proceeds. • The amount spent on improvements. The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time. • Properties priced too high have a difficult time selling.
Determining a Market Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past – This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market – These are properties that will be competing with yours for the attention of available buyers. Failed to sell – Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Comparative Market Analysis Subject Property: Address Bdrms Baths Gar Age Style Terms Dys/Mkt List $ Sale $ Remarks Similar Properties That Sold Recently: Address Bdrms Baths Gar Similar Properties Now Active On The Market: Address Bdrms Baths Gar Similar Properties That Failed To Sell: Address Bdrms Baths Gar Sample. Complete with your data.
CMA Graph Similar Properties That Sold Recently Actual sales price (in thousands) Similar Properties Now Active on the Market Current list price (in thousands) Similar Properties That Failed to Sell Final list price (in thousands)
Dangers of Overpricing • The asking price that is beyond market range can adversely affect the marketing of a property. • Marketing time is prolonged and initial marketing momentum is lost.
Dangers of Overpricing • Fewer buyers will be attracted and fewer offered received. • The property attracts “lookers” and helps competing houses look better by comparison. • If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan. • The property may eventually sell below market value.
Preparing Your Property For Sale
You Are the Key Player On the Homeselling Team No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale: • Maintain the property in ready-to-show condition. • Ensure that the house is easily accessible to real estate professionals (lock box and key). • Try to be flexible in the scheduling of showings. • When you are not at home, let me know how you can be reached in case an offer is received. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. • Remove or lock up valuables, jewelry, cash and prescription medications.
How Will Buyers See Your Property It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property: Exterior • Clutter • Lawn needs mowing and edging • Untrimmed hedges and shrubs • Dead and dying plants • Grease or oil spots on the driveway • Peeling paint • Anything that looks old or worn Interior • Worn carpets and drapes • Soiled windows, kitchen, baths • Clutter • Pet and smoking odors • Peeling paint, smudges or marks on walls
Show Off Your Home Every Time These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers: Exterior • Remove toys, newspapers, yard tools and other clutter. • Tidy up; pick up after pets. • Park vehicles in the garage or on the street; leave the driveway clear. • Add color with flowers and potted plants. Interior • Make beds; clean up dishes; empty wastebaskets. • Remove clutter throughout and put away toys. • Set out “show towels” in baths. • Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature. • Do quick vacuuming and dusting. • Arrange fresh flowers throughout. • Fire in fireplace (when appropriate). • Play soft background music.
Who We Are
How I Can Help You I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me: • I will work with you at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction. • We will want to agree to a system of regular communication so that you can be kept informed at all times. • I will give you reliable information and solid advice so that you can make informed decisions. • It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.
My Credentials I am ready to help you find your next home! Here are some things you might like to know about me. • An active member of the community – [Insert copy] • An experienced sales professional – [Insert copy] Sample Slide
About My Company What distinguishes Prudential Sterling Properties from others? Prudential Sterling Properties was originated in 1982. Since then the company has grown to include over 65 agents and a support staff of 9 employees. The Broker/Owners of Prudential are Barbara C. Wall and Nancy R. Taylor. Prudential Sterling Properties has successfully closed out 2013 with sales in excess of $122 million, closing almost 500 units. Their firm consists of highly knowledgeable full time real estate professionals. Corporate relocation is a large part of the business handled by Prudential Sterling Properties. Both incoming and outgoing referrals plus relocation play a large part in the company´s sales, in addition to the many satisfied repeat customers and clients. Prudential serves all Brevard and Indian River Counties. The company is very active in the Melbourne Area Board of Realtors, Space Coast Association of Realtors and the Indian River Board of Realtors, as well as, the Chamber of Commerce and several community outreach programs. They are consistent supporters of the Sunshine Kids, Alzheimer´s Association, Holmes Regional Medical Center, the American Cancer Society, and The Women´s Center, Wuestoff Hospital, Florida Institute of Technology, Wachovia/Wells Fargo and the Advisory Board. Our company philosophy is based on integrity, professional ethics, and service to our customers. We believe that every action must be taken with truth and honesty, that our clients and customers have a right to expect outstanding service and that our customers are the most important people in our office — whether in person, on the telephone or by mail. Prudential Sterling Properties was awarded the Spirit of Partnership Award in 2013 from Brookfield Relocation. Additionally, they have been named Best Real Estate Brokerage by popular vote, representing several towns, from The Hometown News. In 2011, Prudential Sterling was named a finalist in the Florida Today Volunteer Recognition Awards. Additionally we were awarded the 2009 Best Business Award and the April 2011 Better Business of the Month by the Melbourne/Palm Bay Chamber of Commerce. The Chamber of Commerce also designated Prudential Sterling Properties as a Diamond Member in 2011. Prudential Sterling has been the recipient of numerous corporate Prudential awards throughout the years, including 2014′s First Quarter Award for 2 nd Place and Second Quarter for 3 rd Place for both Top 3 Offices in the U. S. South for Total GCI and Residential Units Sold. Prudential Sterling also won Florida Today’s 2014 Best of Brevard Award for Best Real Estate Office.
About My Company What distinguishes Prudential Sterling Properties from others? A Strong Local Presence: Consistently ranked in the top 3 of all brokerages in dollar and sales volume. Research indicates that over 80% of local consumers know us and would refer home buyers to us. We serve all of Brevard County and the northern portion of Indian River County. Staffed seven days a week and our staff set appointments for agents calling to show our listings. VERY IMPORTANT. We have helped hundreds of families relocate here and get settled in the community. What distinguishes Prudential Sterling Properties from others? A Connection to the Community We are members and affiliated with the Chamber of Commerce, local Alzheimer’s Association, American Cancer Society, The Scott Center of Autism, The Florida Institute of Technology’s Women’s Center, Economic Development Commission and sponsors for several community annual events. Our Mission Statement: To supply Brevard and Indian River County with intelligent, progressive, and committed agents along with an outstanding support team in the ever-changing real estate market.
Core Values Customer Focused • We keep our promises and behave with integrity at all times. Worthy of Trust • We place our customers and their needs in the forefront. Mutual Respect • We foster an environment that encourages individuals with diverse backgrounds and talents to contribute creatively and grow to their fullest potential. Winning • We set challenging targets and reward employees for achieving those targets, while conducting their business activities with integrity.
Prudential Real Estate Why Prudential Real Estate can do more to meet your homeselling needs: • Reputation • Commitment to Customer Service • Advanced Technology • Network Strength • High Standards
Relocation. Connecting Buyers and Sellers • Brookfield Residential Property Services’ December 2011 acquisition of Prudential Real Estate’s parent, BRER Services Inc. (formerly known as Prudential Real Estate and Relocation Services Inc. ) created an industry powerhouse in global mobility. • Brookfield Global Relocation Services represent the No. 2 player global relocation, managing nearly 85, 000 relocations annually to and from more than 125 countries. They claim 35% of Fortune 100® companies as clients and are the largest relocation provider tot eh U. S. and Canadian governments. • Our associates work directly with relocation employees on a daily basis and use advanced information and communication platforms to ensure world-class service.
BRER Referral Services® (formerly known as Prudential Referral Services ®) As your sales professional, I have access to approximately 60, 000 of the most qualified real estate professionals throughout North America. • I can market and promote your property to sales professionals and referral directors across our large Network who may be referring buyers to our area. • I can refer you to another Prudential Real Estate sales professional whether you’re moving to another city or need assistance with a second home or investment property.
Homeselling Services Commitment I commit that I will: q Communicate with you in a timely and efficient manner. q Identify your needs. q Develop and implement an effective Marketing Plan for your property. q Help you determine an effective pricing strategy. q Recommend steps to prepare your property for market. q Represent you in negotiations with prospective buyers. q Work to protect your interests through the completion of the transaction.
© 2012 BRER Affiliates Inc. An independently owned and operated broker member of BRER Affiliates, Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation with Prudential. Equal Housing Opportunity.
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