Hofstede`s Dimensions of Culture "Undoubtedly, the most significant cross-cultural study of work-related values is the one carried out by Hofstede” (Bhagat and Mc. Quaid, 1982). L. Luneva
Geert Hofstede (2 October 1928)
"Culture is the collective programming of the mind that distinguishes the members of one group or category of people from others" (Hofstede, 2011).
Power Distance Index “The extent to which the less powerful members of organizations accept and expect that power is distributed unequally. ” (Hofstede, 2011).
Uncertainty Avoidance “To what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. ”
Individualism “The degree to which people in a society are integrated into groups. ”
Masculinity - Femininity “The distribution of values between the genders. ”
Long-term Orientation “To what extent a culture focuses on the future. ”
References • Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1). • http: //www. searchenginepeople. com/blog/thepsychology-of-effective-conversion-rateoptimization. html • http: //geert-hofstede. com/national-culture. html • https: //www. academia. edu/1375094/Argument_in_Sup port_and_Against_of_Hofstede_Work
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