HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul Mc. Cartney Heather Mills Mc. Cartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan Mc. Gregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters Mc. Fly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry
Introduction Nelson Mandela appointed Charlotte di Vita MBE a Goodwill Ambassador for the Nelson Mandela Children’s Fund. The assignment Charlotte chose, as Charlotte di Vita, founder of Trade plus Aid, Goodwill Ambassador, was to raise from Majesty the Queen funds to tackle key global development receiving herin. MBE 1998 Herher charitable work. Oct for issues including poverty alleviation, child abuse and environmental conservation. To meet this assignment, Charlotte set up the 21 st Century Leaders Foundation* and launched the Whatever It Takes campaign. * Charity registration number 1061376
The Campaign The Whatever It Takes campaign encourages a generation of 21 st Century Leaders to take ownership of a charitable cause • Over 600 celebrities in film, fashion, music and sport • Over 1000 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait • Unique products inspired by celebrity artworks • Celebrity-supported gala dinners, auctions, concerts • Proceeds support celebrities’ chosen charities
Artwork Collection Courteney Cox and David Arquette, at home in Los Angeles after completing their artwork Laurence Fishburne in Morocco, where he spent 7 of his 14 days’ holiday working on 8 artworks for the campaign Chris Martin drawing Coldplay’s symbol of hope at 2 am in the recording studio
The Leaders: Film Ewan Mc. Gregor Nicole Kidman George Clooney
The Leaders: Music Sir Paul Mc. Cartney Coldplay Ozzy Osbourne
The Leaders: Fashion Donna Karan Giorgio Armani Stella Mc. Cartney
The Leaders: Sport Sir Steve Redgrave Gary Lineker MBE Linford Christie OBE
Footwear Slipknot Apr 2007 The Prodigy Ozzy Osbourne Lemmy Kilminster Limited edition sk 8 -hi’s and slip-ons Launched July 2006 1, 600 stores across Europe Jan 2008
Backpacks The Prodigy Kaiser Chiefs The Hives Limited edition backpacks Launched August 2006 1000 stores across Europe Ozzy Osbourne Lemmy Kilminster Slash
Wristbands Slash Snoop Dogg Green Day Mastodom Nicko Mc. Brain Ewan Mc. Gregor Anthrax System of a Down Daron Malakian Serj Tankian David Bowie Ozzy Osbourne Lemmy Kilminster Franz Ferdinand Joss Stone HIM Mat Hoffman Paul Mc. Cartney Rob da bank Mc. Fly: Tom Fletcher Danny Jones Dougie Poynter Harry Judd The Kaiser Chiefs: Ricky Wilson The Killers: Brandon Flowers Mark Stoermer David Koening Ronnie Vanucci Scissor Sisters: Ana Matronic Jake Shears JJ Garden Paddy Boom 128 stores across UK 320 counter-top units
T-shirts The Doves Kaiser Chiefs Limited edition T-shirts and jeans Launched January 2007 Bloc Party
T-shirts Susan Sarandon David Bailey Heidi Klum Curt Smith Paul Mc. Cartney Paloma Picasso Penelope Cruz Phil Collins Lucy Liu Ringo Starr Slash 23 celebrity artwork T-shirts Launched 2006 680 stores in Japan Mc. Fly Anjelica Huston Mel C George Clooney Sarah Ferguson Samuel L Jackson Grayson Perry Frederick Forsyth Annie Lennox Franz Ferdinand Laurence Fishburne
Ceramics Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan Mc. Gregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed mugs launched November 2006 worldwide
Ceramics Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan Mc. Gregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed plates to launch July 2007 worldwide
Cosmetics Sir Michael and Lady Shakira Caine Minnie Driver Special edition beauty boxes Launched Christmas 2005
Canvas Prints Nick Mason (Pink Floyd) David Bowie Giorgio Armani Ozzy Osbourne George Clooney Nicole Kidman Sir Michael & Lady Shakira Caine Ronnie Wood Coldplay Launch Christmas 2007 UK & Eire
Apparel Launch Christmas 2007 US (high end)
Retail Partners NATTERJACKS HOUSE OF FRASER LA RINASCENTE SELFRIDGES SPACE NK FENWICKS OFFSPRING DEBENHAMS HARRODS VIRGIN MEGASTORES ROUTE ONE URBAN OUTFITTERS AMAZON. CO. UK USC PRINTEMPS WESTWORLD EBTM. COM SOLE TRADER MACY’S NEIMAN MARCUS JD SPORTS ASOS. COM LEE JEANS DAVID JONES OFFICE SCHUH QUBE
Cause Related Media Coverage
Events…with • Biannual Royal Celebrity Gala Dinners and Auctions 4 November 2006 Gala Dinner • $26 M raised from ticket sales and sponsorship • A world record-breaking $11. 25 M raised at auction • 21 st Century Leaders limited edition ceramics auctioned for $450, 000 • 21 st Century Leader guests included Archbishop Desmond Tutu, Donna Karan, Natalie Imbruglia
Events…with Ritz Carlton • International programme of 5 -star Gala Dinner and Auction events • 21 st Century Leaders who have supported or taken positive action to raise awareness for their chosen cause, to be recognised in celebrity award ceremonies ,
Events… 21 st Century Leaders • ‘Loving Earth Now’ Gala Dinner • Auction of original artworks • September 2008 – London
So Far… Over $1 million raised for charities including Social audits have improved the lives of 58, 000 workers in China, Thailand, Cambodia and Vietnam
Our Plans • High-profile fundraising events • Worldwide licensing campaign with key manufacturers • Strategic partnerships with key retailers
Jodie Kidd HOPE Giorgio Armani Paul Smith Toni Collette
Lucy Liu LOVE Stereophonics Jerry Hall Sir Roger Moore
Whoopi Goldberg The Ordinary Boys PEACE Suggs Lemar
Alan Rickman PLANET EARTH Gina Mc. Kee Bob Geldof Stella Mc. Cartney
The project means a lot to me. Please take the time to consider it. It’s a great opportunity to make a difference. Thank you. Ewan Mc. Gregor www. whateverittakes. org
Скачать презентацию HM King of Spain Archbishop Desmond Tutu Sir
d43ffa7b80823b0f1f0d3ddd289c833a.ppt