History Opened the first Zara store in 1975.

History Opened the first Zara store in 1975. Ortega first wanted to call the company Zorba in honor of the character played by his favorite actor Anthony Quinn in «Zorba the Greek». However, to obtain the right to use the name of the character could not The first store was located on the main street in La Coruña with the success of Zara concept, the company began to expand opened new stores in the future. Model doubles the famous fashion houses at low prices have been presented in their first shop. The store has proved the success of the company, and Ortega started opening new Zara stores throughout Spain.

Products Zara Stores has 7 major product lines for men and women. As of 2007, each product line consists of 5 sub-sections. Are divided into subsections: Lower wear, outerwear, shoes, cosmetics and accessories. Catalogues Zara also include a clothing line for children. The maximum size of the women’s line is on US 12 scale, 16 on the scale of the United Kingdom or XL

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In an article in Businessworld magazine describes Zara fashion policy as : «Zara only embodies fashion. They are more focused their attention on understanding the fashion preferences and requirements of its customers and meet those needs than on promoting new models through fashion shows and other means of influence, as is traditionally done in the fashion industry.

Production capacities Zara — a vertically integrated retailer. She is engaged in design, production and trade. Unlike similar apparel distributors, Zara controls most of the production chain. 50% of the products produced in Spain, 26% — in other parts of Europe and 24% — in Asia, Africa and other countries. While competitors tolerate production in Asia, the Zara makes its most fashionable models at their own factories in Spain and Portugal, and more precisely in Galicia and northern Portugal where labor is hired workers less than the whole of Western Europe. Products with longer placed on the shelves, such as the standard T-shirts, made in Asia and Turke y. On October 31, 2014 1895 Zara stores were opened in the world.

Zarra’s dresses

men’s clothing

cosmetics Zarra