History of Advertising Egyptians used papyrus to

History of Advertising

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.

In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers.

In the 18 th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers.

19 th century Thomas J. Barratt’s slogan for the Pears Soap company

“Tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste. “ Thomas J. Barratt

Ads in 19 th century magazines sold devices to reshape one's face and body

Newspaper Advertisement in La Presse (Paris, 1836)

An Ad for Palmer's Advertisement Agency

20 th century A print advertisement for the 1913 issue of the Encyclopædia Britannica A 1900 advertisement for Pears soap.

1916 Ladies' Home Journal version of the famous ad by Helen Bayless Lansdowne of the J. Walter Thompson Agency

On the radio from the 1920 s • Advertisement for a live radio broadcast, sponsored by a milk company, Adohr milk, and published in the Los Angeles Times on May 6, 1930

Commercial television in the 1950 s

Cable television from the 1980 s