Highlight of Korat Food Cluster Lesson Learnt Korat

Highlight of Korat Food Cluster& Lesson Learnt Korat province (Visited on 20 May 2012)

Who we are? Mr. Lun Yeng Ms. Lay Navinn Mr. Linh Thorn Mr. Yun Sovanna Ms. Mu Mu Aye Ms. Philayhack Phothisane Mr. Than Van Suu

What will we present? Who is Korat food cluster ? What we learn from? What are our suggestion? What we can do in our cluster?

Who is Korat Cluster (KC)? One of six cluster supports from the department of industrial promotion-region 6 with initial capital from two million Bath from Gov’t and some from members Established on 17 May 2008 with currently 24 members

What is KC’s. Vision / Mission? Cluster to link from upstream to downstream to exchange information and innovate the products to meet the international standard. To be more competitive in the markets

What do they have? Swine farm Food processing such as sausage ( fish, pork, low fat Chinese sausage) Fish sauce / Chili sauce/ Other sauces Curry puff Cookie More. . .

Where do they sell to? Only local market currently And potential to export ( looking for export markets)

Example: Pig Supply Chain Pig stock producer Slaughter House Cut & Chop Animal Vet Pig Farmer Animal Food Seller Distributors Supermarket Pig delivery Certified processing Machine Hotel Distributors Restaurant Canteen Processing Factory of Certified Slaughter Warehouse Finished House product Exporter of live pigs Exporter of finished product Foreign Market Consumer Processing Factory Piglet Producer Animal Food Producer Market for fresh pork

What are their challenges? Finance Raw Material Economic of Scale and Human Resource ( skilled workers)

What did we learn from them? Competitiveness of the food industry for the member of cluster The cluster initiate from funding and technical support from Gov’t. Bulk raw material ordering Negotiation power for the members to buy or sell. Sharing information for market, technique, and raw material

what are our suggestions to KC? Concrete plan to self operation Human Resource development for executive unit Contribution from the members for operation cost Seeking other support from others ( fund raising from companies or donors) Comprehensive information database for members

What we can do in our cluster? Service for member ( organize trade fair, exhibition, Networking, business matching. . . ) Establish the cluster with minimal Gov’t support Seeking for support from relevant stakeholders Develop the strong executive team Leverage on our preferential treatment from developed markets such as EU, USA ( EBA. . )

Thanks

Q&A? Thank You!!!