29d0adb266ceb399ff516d5545ed8ee0.ppt
- Количество слайдов: 11
HI–tech market research
About us SOCIS was founded in April 1997. Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals. We are members of BIG and AIMRI associations. Top managers of the company are members of the Russian Society of Sociologists. In 2009 SOCIS joined Top 20 of Russian MR companies in categories "personnel professionalism", "business processes management“ and "quality control“ (project “Ranking of Russian Research Companies” of Group 7/89).
Main activities: Ø Market research Ø Media research Ø Sociological research Fieldwork is controlled by “Socis Basis Fieldwork” Management System Research is carried out under the ESOMAR Code
Socis Basis Fieldwork Complex internal strategy which aims at offering high quality fieldwork in the market. Tough employee recruitment Pilot survey Detailed accompanying documents Multilevel control Employee working instructions Briefing and training
Company structure Client-service Dept. Technical Department Communication with clients Data entry Technical support of projects Qualitative Dept. Management of qualitative studies Moderators Quantitative Dept. Management and control of fieldwork CATI Center Telephone interviewing
Our team • 15 full-time employees • more than 200 CATI interviewers • 2 experienced in-house moderators
Coverage With the help of reliable partners we carry out research in 24 regions of Russia on a regular basis Partner conference in Yaroslavl, August 2012
Facilities: Focus-room • large one-way mirror • comfortable client’s room • professional audio equipment • DVD recording • simultaneous translation
Facilities: CATI-center (60 workstations) • Tracking and monitoring research • Media research • Omnibus research • Assessment of advertising campaign effectiveness
Among our clients are (fieldwork): MR industry • IPSOS France • IPSOS China • Penn Schoen Berland (USA) • Greenberg (USA) • Consumer Insights Group (USA) • A/R/M/I - Millward Brown • Nielsen (Denmark) • Synovate • Spire Research • IPK International (Germany) • IRI - Infores (UK) • TNS Infratest (Germany) • Performance Research (USA) • Efficience 3 (France) • ICMA (Belgium) • Evalueserve • Plus Four (UK) Manufacturers / retailers • W. L. Gore & Associates Gmb. H • Pentland Group plc • Home centers • IBM East Europe/Asia Advertising • Media. Com • SPN Ogilvy PR • Head Made • Dragon Rouge
THANK YOU FOR YOUR ATTENTION! Oktyabrya avenue 47 150040 Yaroslavl, Russia Tel. +7 / 4852 73 03 66 Fax +7 / 4852 73 03 66 info@socismr. com www. socismr. com
29d0adb266ceb399ff516d5545ed8ee0.ppt