HERO HONDA PRESENTED BY JAY MANGAL B CHAUHAN

HERO HONDA PRESENTED BY: JAY MANGAL B. CHAUHAN F. Y. B. B. A. (SEM -1)

About us – Incorporated in January 1984 – World’s largest motorcycle manufacturer – manufacturing plants in Haryana Two – Record sales of 2. 6 million bikes in 2004 • Actively involved in road safety promotion

History • India became the second largest two wheeler manufacturer in the world starting in the 1950 s with the Automobile Products of India (API) that manufactured the Lambrettas and Bajaj Auto Ltd. with its association with Piaggio of Italy (manufacturer of Vespa scooters) as the largest manufacturers within the country. • The license raj that existed between the 1940 s to 1980 s in India did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. [neutrality is disputed] Customers in India were forced to wait up to 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters.

• Mr. Brij Mohan Lal Munjal is the founder Director and • Chairman of the Company and the $ 2. 8 billion Hero Group. • Mr, Munjal Started the biz when there was moderate • competition in the market, with players like Bajaj, Kinetic, • Majestic and many others. • Hero Honda being a cash rich company has invested some of • it’s assets in some very big companies namely BHEL Mundra • Port & Sez, ICICI Bank, Siemens and REC(Total investment • 27. 43 cr). • February sales for the country’s largest motorcycle • manufacturer, Hero Honda, rose 24 per cent to 329, 055 units, • against the 265, 431 units sold in the same month last year

• The motorcycle segment had the same long wait times with three manufacturers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350 cc Bullet with the only four-stroke engine at that time and took the higher end of the market but there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. • In the mid-1980 s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The twowheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and

• with better quality. Indian companies had to change to keep up with their global counterparts. • List of models • See also: Category: Hero Honda motorcycles • Achiever • Ambition 133, Ambition 135 • CBZ, CBZ Star, CBZ Xtreme • CD 100, CD 100 SS, CD Dawn, CD Deluxe (Self Start) • Glamour, Glamour F. I • Hunk • Joy • Karizma, Karizma R, Karizma ZMR FI • Passion, Passion+, Passion Pro • Pleasure • Street • Splendor, Splendor+ (Limited Edition), Super Splendor, Splendor NXG

• HERO HONDA • Hero Honda is just not a company. It is the integration of • two cultures that’s namely Indian And Japanese. • Hero Honda is the joint venture between India’s Hero • Group and Japan’s Honda Motor company. • Hero Honda is the world’s largest producer of two wheelers. • The first product of the venture was ‘CD 100’. • Every 2 motorcycle sold in the country is a Hero Honda. • Every 30 seconds , someone in India’s buys a Hero • Honda’s Top selling motorcycle ‘Splendor’.

• Hero Honda Motors Limited, based in Delhi, India is a joint venture between the Hero Group of India and Honda of Japan It has been referred to as the world's biggest manufacturer of 2 -wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. During the fiscal year 2008 -09, the company has sold 3. 28 million bikes and the net profit of the company stood at Rs. 1281. 7 crore, up 32% from the previous fiscal year. • The company's most popular model is the Hero Honda's Splendor, which is the world's largest-selling motorcycle, selling more than one million units per year. • Company profile: • “Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company, India.

• • • Milestones: 1984 : - Hero Honda Motors Ltd. Incorporated. 1987: - 100, 000 th motorcycle produced. 1991: - New motorcycle model - "CD 100 SS" introduced 5, 000 th motorcycle produced. 1994: - New motorcycle model - "Splendor" introduced 10, 000 th motorcycle produced. 2000: - "Hero Honda Passport Programme" CRM Programme launched. Largest Such type of project in the world with 30 Lakh members. 2006: - Hero Honda is the World No. 1 for the 5 th year in a row

Bikes from Hero Honda : • • • Hero Honda CD-dawn Hero Honda CD-Deluxe Hero Honda Splendor Plus Hero Honda Splendor NXG Hero Honda Passion Plus Hero Honda Super Splendor Hero Honda Glamour Hero Honda Achiever Hero Honda CBZ Xtreme Hero Honda Hunk Hero Honda Karizma Hero Honda Pleasure

• • • • View : - Hero Honda share prices are still very attractive for medium to long – term investor Share Price Of HERO HONDA compared to SENSEX. Hero Honda Is the include in BSE 100, BSE-200, BSEShare Price Of HERO HONDA compared to SENSEX. Hero Honda Is the include in BSE-100, BSE 200, BSE-500, Nifty. Share

Present Scenario • In our country, the population of 2 wheelers accounts for nearly 80% of the total vehicle population. In Delhi alone, the total vehicle population is approx. 3. 7 millions. • However, in the absence of any formal training institution for 2 -wheelers, the riders are deprived of learning the fundamentals of riding and road safety.

Objectives • To create a sense of road safety and good riding habits to 2 -wheeler riders and public at large • To supplement the efforts of Traffic Police in reducing road accidents and save human lives

Our Future Plans • Hero Honda wishes to set-up an exclusive 2 -wheeler Safety Riding Training School at Delhi in association with the Transport department, Govt. of NCT, Delhi

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