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Herbert Hamele www. ecotrans. org Making tourism more sustainable: International initiatives, tools, examples Herbert Herbert Hamele www. ecotrans. org Making tourism more sustainable: International initiatives, tools, examples Herbert Hamele ECOTRANS e. V. European Network for Sustainable Tourism Development Saarbrücken/ Germany AER, PRESERVE, Brussels, 05 February 2009

Herbert Hamele www. ecotrans. org The central role of regions 1. Integrate environmental, social Herbert Hamele www. ecotrans. org The central role of regions 1. Integrate environmental, social and economic sustainability goals into local/regional policies and decision making processes 2. Help tourism suppliers and intermediaries to make their services more sustainable 3. Help environmentally sustainable tourism (SME) to reach the demand 4. Monitor progress and make decisions for continuous improvement 5. Needed - Access to state of the art information on Sustainable Tourism: initiatives, tools, examples, …

Herbert Hamele www. ecotrans. org What does “Sustainable Tourism” mean? Since October 2008 a Herbert Hamele www. ecotrans. org What does “Sustainable Tourism” mean? Since October 2008 a set of “Global Sustainable Tourism Criteria” is recommended by UNWTO, UNEP, UN Foundation, CBD, Rainforest Alliance a. o. 1. The GSTC are the result of a comprehensive analysis of more than 4500 single criteria (> 60 ST guidelines, codes, certification systems) 2. The GSTC consist of four sections: • Management • Social - Economic • Culture • Environment 3. The GSTC shall give guidance to tourism suppliers (hotels, etc. ) and tour operators, as well as to education bodies, destinations, regions, intermediaries, NGOs, ST related projects and initiatives, … 4. Regions: The GSTC can be used e. g. to define aims, set up an action programme, monitor progress, exchange and networking, …

Herbert Hamele www. ecotrans. org Tourism suppliers: compliance with the GSTC? A. Sustainable Management Herbert Hamele www. ecotrans. org Tourism suppliers: compliance with the GSTC? A. Sustainable Management A. 1. Management System A. 2. Legal Compliance A. 3. Employee Training A. 4. Customer Satisfaction A. 5. Marketing Accuracy * A. 6. 1. Zoning * A. 6. 2. Design and Siting * A. 6. 3. Sustainable Construction * A. 6. 4. Special Needs Access A. 7. Interpretation B. Social/Economic B. 1 Community Development B. 2. Local Employment B. 3 Fair-Trade B. 4 Local Entrepreneurs B. 5. Indigenous Communities B. 6. Exploitation B. 7. Equitable Hiring B. 8 Employee Protection B. 9. Basic Services C. Cultural Heritage C. 1. Code of Behavior C. 2. Historical Artifacts C. 3. Protection of Sites C. 4. Incorporation of Culture D. Environment D. 1. 1. Purchasing Policy D. 1. 2. Consumable Goods D. 1. 3. Energy Consumption D. 1. 4. Water Consumption D. 2. 1. Greenhouse Gas D. 2. 2. Wastewater D. 2. 3. Waste Management Plan D. 2. 4. Harmful Substances D. 2. 5. Other Pollutants D. 3. 1. Wildlife Species D. 3. 2. Wildlife in Captivity D. 3. 3. Landscaping D. 3. 4. Biodiversity Conservation D. 3. 5. Interactions with Wildlife

Herbert Hamele www. ecotrans. org Demand: environmental qualities of tourism Herbert Hamele www. ecotrans. org Demand: environmental qualities of tourism

Herbert Hamele www. ecotrans. org Challenge: to reduce environmental consumption Energy and water consumption Herbert Hamele www. ecotrans. org Challenge: to reduce environmental consumption Energy and water consumption in hotels in Europe Average + benchmarks / overnight stay Energy 2 -3*: Av. : 90 k. Wh > Benchmark: 45 k. Wh 4 -5*: Av. : 76 k. Wh > Benchmark: 33 k. Wh Water 2*: Av. : 454 l > Benchmark: 283 l 3*: Av. : 424 l > Benchmark: 210 l 4*: Av. : 335 l > Benchmark: 201 l 5*: Av. : 594 l > Benchmark: 310 l Pool: ca. 60 l/overnight stay Best practice example Hotel Victoria, Freiburg 5* stars Certificates: EMAS, Viabono Input energy: 33 k. Wh -eco-power system -wood pellets Output CO 2: 1 kg Other 5* hotels: > 10 kg Saving potential: > 90 % Source: Environmental initiatives by European tourism businesses, ECOTRANS/IER, 2006

Herbert Hamele www. ecotrans. org Offer: Eco-certified tourism Certificates for: accommodation businesses, restaurants, marinas, Herbert Hamele www. ecotrans. org Offer: Eco-certified tourism Certificates for: accommodation businesses, restaurants, marinas, beaches, canoeing, local destinations, protected areas, ecotourism packages, golf courses, … Global initiative: STSC The „Sustainable Tourism stewardship Council“ is to accredit certificates whith - Criteria in compliance with the GSTC - Reliable verification procedure (on site audit, …) All Sustainable tourism certificates on Desti. Net http: //destinet. ew. eea. europa. eu

Herbert Hamele www. ecotrans. org Challenge: continuous innovation “Innovation in Tourism: how to create Herbert Hamele www. ecotrans. org Challenge: continuous innovation “Innovation in Tourism: how to create a Tourism Learning Area” (EC Tourism Unit, 2006) e. g. set up a “TLA for Sustainable Consumption and Production” as regional online platform 1. Give easy access to existing information • Stakeholders in a region: administration, NGOs, businesses, educational bodies, partnerships • Aims and Topics: climate change, biodiversity, … • Available Instruments: financial, certificates, control, marketing, publications, … • Good practices: transport, accommodation, restaurants, activities, attractions, packages • Calendar with Events, News Bulletin 2. Co-ordinate a learning and training platform to match offer & demand 3. Monitor progress of actions and exchange with other regions

Herbert Hamele www. ecotrans. org Online tool for regions: Desti. Net is a UN Herbert Hamele www. ecotrans. org Online tool for regions: Desti. Net is a UN Type II Partnership of EEA, UNWTO, UNEP, ECOTRANS registered with the UN CSD http: //destinet. ew. eea. europa. eu Desti. Net Advantages • • • Hosted by European Environment Agency Free access to quality assessed ST information Easy administration Designed for TLA SCP, exchange and networking Regions: Restricted sections available

Herbert Hamele www. ecotrans. org Market: from the offer to the demand (Example) e. Herbert Hamele www. ecotrans. org Market: from the offer to the demand (Example) e. g. Austria: Sustainable tourism policies > programmes > tools > eco-label > training > fulfil criteria > certification > use Desti. Net as independent information platform > to reach the demand Tour operators Travel agencies Information & booking services 200 - Hotels - Camping sites - Restaurants - Travel packages (!) Journalists Educational bodies Destinations …

Herbert Hamele www. ecotrans. org „In future our main concern will no longer be Herbert Hamele www. ecotrans. org „In future our main concern will no longer be whether we can travel to every place on earth. Our main interest will be whether it is worthwhile arriving there. “ Hermann Löns, German poet, 1908 Thank you for your attention! Herbert Hamele herbert. hamele@ecotrans. de ECOTRANS e. V. www. ecotrans. org Desti. Net http: //destinet. ew. eea. europa. eu