Hennes & Mauritz Perform: Kobyakova Marina Nurmasheva Elvira
Сontents 1. Introduction 2. History 3. Brand 4. The Swedish H&M against the Russian company H&M
Active lexicon fashionable clothing – модная одежда attractive prices – привлекательные цены domestic market – внутренний рынок expansion program opening - открытие программы расширения accessories collection – коллекция аксессуаров worldwide perception – международное восприятие home furnishings – предметы интерьера identical trademark - идентичная торговая марка
Introduction H&M (Hennes & Mauritz) is a Swedish multinational retailclothing company, known for its fast-fashion clothing for men, women, teenagers and children. H&M exists in 61 countries with over 3, 700 stores and as of 2015 employed around 132, 000 people. H&M ranked the second largest global clothing retailer
History In 1946 the company's founder Erling Persson came up with the business idea of offering fashionable clothing at attractive prices. In 1947 he opened his first shop Västerås, Sweden "Hennes", which exclusively sold women's clothing. "Hennes" is Swedish and means "hers". In 1968 Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to "Hennes & Mauritz" (H&M).
Brand The branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand in 2009 and 2010, making it the highest-ranked retailer in the survey. Its worth has been estimated at $12– 16 billion. The full company name Hennes & Mauritz was rebranded to H&M to simplify worldwide perception of the brand. The company owns the two-letter domain hm. com. The domain was registered in the early 1990 s, but data on the first registration is lost. In addition to the H&M brand, the company consists of five other brands. In June 2015, H&M announced the preparation of a new brand. This new "mystery" label could be launched in 2017. The Swedish group has not given details yet, but just declared that it "will be completely different from H&M".
The Swedish H&M against the Russian company H&M International Ltd identical trademark-H&M Hennes&Mauritz Russian company H&M International The conflict inflamed even in the fall of the last year when Swedes publicly declared intention to open trade business in Russia. Then, according to them, they also found out that their brand is already occupied here.
last Friday the Swedish H&M officially declared that files a lawsuit against Russian "double". "We began official judicial proceedings against the Russian company.
Moscow Arbitration Court has confirmed that the Russian company does not have any rights to it. Lawyers say that the arrival of H & M's Russia is no longer any obstacles.
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