HEMP wrongfully accused Mick Samson Nick Mathews

HEMP: wrongfully accused Mick Samson Nick Mathews

Case story Henry Ford – new biofuel: ○ HEMP oil; ○ HEMP car manufacturing – under way Oil companies anti-cannabis PR campaign: “Hemp = Marijuana!” Task: suggest a plan on how to cope w/ the crisis

HEMP benefits • HEMP: grown outdoors - chokes out weeds • CBD’s medical purposes: a. combats psychosis disorders, b. inflammatory disorders, d. tumor and cancer cells, e. anxiety and depression disorders. Now: Let’s use biofuel! c. neurodegenerative disorders, • Products made with HEMP: a. b. c. d. paper textiles clothing biodegradable plastics e. f. g. h. paint insulation food animal feed

“CBD is non-psychoactive, it is well tolerated and safe even at high doses” Dr. Seetal Dodd University of Melbourne Psychiatry, Clinical Trials Doctor of Philosophy “HEMP can hardly be used as a drug” (Current Drug Safety)

Customers HEMP: buying car fuel. MARIJUANA: buying drugs. Goal: to prove that buying hemp car fuel ≠ buying drugs. Suggestion: ● launch a series of commercials: ○ radio; ○ newspapers; ● publish a series of articles comparing hemp w/ marijuana: ○ main idea: “One is an industrial material, the other is a drug” ● establish easy ways to contact us: ○ tours, open houses, dialogue

Radio Show to disseminate the following IDEA to CUSTOMERS: HEMP: Cheap. Safe. Legal. Objectives: ★Invite experts: ○ join discussion; ○ attract attention. ★Organize Quizzes / Q&A talks: In addition: Dirty PR Technique: MULTIPLE REPETITION