Hear-It Progress Report Berlin 110905
Hear-it KPIs ü The ”lead value” of www. hear-it ü Number of unique visitors ÷ ü Number of page views + ü Number of hearing tests taken + ü Number of subscribers ü New articles read ü Time spent on site (top 10% and Average) - 2
Value of Hear It ü ü ü ü ü Total Value 2008: Total Value 2009: Value Q 1 2010: Value Q 2 2010: Value Q 3 2010: Value Q 4 2010: Value Q 1 2011: Value Q 2 2011: € 9, 495, 307 € 9, 864, 585 € 3, 040, 384 € 2, 650, 226 € 2, 384, 691 € 2, 524, 572 € 10, 559, 873 € 2, 797, 986 € 2, 653, 179 3
Total Unique Visitors 400, 000 350, 000 200, 000 2011 2010 150, 000 2009 2008 100, 000 Average 50, 000 r D ec e m be be r em ov N O ct ob er be r em pt Se A ug us t ly Ju e Ju n ay M il pr A ar ch M ry ua br Fe ua ry 0 Ja n Unique Visitors 300, 000
Total Page Views 1, 600, 000 1, 400, 000 1, 000 800, 000 2011 2010 600, 000 2009 2008 400, 000 Average 200, 000 r D ec e m be be r em ov N O ct ob er be r em Se pt A ug us t ly Ju e Ju n ay M il pr A ar ch M ua ry br Fe ua ry 0 Ja n Unique Visitors 1, 200, 000
r be be r m ec e D em ov N er ob ct O t be r em Se pt us ug A ly Ju e Ju n ay M il pr A ar ch M ua ry br Fe ry ua Ja n Unique Visitors Total Hearing Tests 8, 000 7, 000 6, 000 5, 000 4, 000 2011 3, 000 2010 2009 2, 000 2008 Average 1, 000 0 6
er ob ly Ju e Ju n ay M il pr A M ar ch em be r D ec em be r Ja nu ar y Fe br ua ry N ov ct O be r m ly st ug u A Ju e Ju n ay M il pr A M ar ch pt e Se ry ar y Fe br u nu a Ja Subscribers 3500 3000 2500 2000 UK 1500 ES FR DE 1000 500 0
r be m ec e D er em be r ov N ob ct O t us be r em Se pt ug A ly Ju e Ju n ay M il pr A ar ch M ry ua br Fe ry ua Ja n New Articles Read Total 120000 100000 80000 60000 2011 40000 2010 20000 2009 2008 0
Average time spent – Hear-It 08: 24 07: 12 06: 00 04: 48 English Spanish German 03: 36 French 02: 24 01: 12 00: 00 2009 2010 Jan Feb March April May June July
Average time spent – Hear-It Top 10 01: 26: 25 01: 12: 01 00: 57: 37 English Spanish 00: 43: 13 German French 00: 28: 49 00: 14: 25 00: 01 2009 2010 Jan Feb March April May June July
New Hear-It - Overall ü Lounges in German and French closed down ü New platform and new design ready ü Transfer of content in Q 2 and 3 to be ready at EUHA ü Portugese(Brazilian) starts in Q 4
New Hear-It – The Nitty Gritty ü Totally new design ü Totally new structure on all sites, all sites are reorganized: – New main structure: News, hearing loss, hearing aids, tinnitus, your situation – structure in section” Your situation”: I might have a hearing loss, I have a hearing loss, Somebody close has a hearing loss, My child has a hearing loss
New Hear-It – The Nitty Gritty ü All articles have been monitored and evaluated many have been updated and rewritten ü New “cover articles” (introduction articles to the different sections) have been written ü New pictures have been found, and have been uploaded to the articles ü New updated modern technical platform ü 2011 -code – optimized to Google search engine 2011 – and modern browsers ü Optimization of all metadata (title, description etc) on all pages
New Hear-It – The Nitty Gritty ü All Urls (addresses) have been changed from eg. g. http: //www. hear-it. org/page. dsp? page=435 to e. g. www. hear-it. org/hearingaids or www. hearit. org/Hearing-loss-and-hearing-aids - gives better search engine results ü All this in 4 languages (except press, medical and political, 2 languages) ü Portuguese version: 100 articles have been identified and translated, will be structured and uploaded in the new design
BHI Quick Online Hearing Check ü BHI has kindly provided us with their Online Hearing Check. We would be very happy to use this, but unfortunately it is made in ‘Cold Fusion’, which we cannot open and work with. – Cold Fusion is a Macromedia/Adobe solution that uses an Access database and you have to have a Cold Fusion Application server to work with the software. You have to buy the software and establish a dedicated server – and finally find somebody who can work with the technology. This will become very expensive.
BHI Quick Online Hearing Check ü We have three options: – Make a link or make it open in a new window at hear-it. org. But it will have the design from BHI and will only exist in English. – Make a questionnaire similar to the BHI test ourselves – Get the text and the calculations behind the test from BHI and their technical partner and make our own test on top of that, with hear-it. org design in five languages
New Members, Partners, Supporters ü Visited: – – – Verannemann La. Perre Audionova Kind Amplifon ü Overwhelming interest: Where do we sign? – Especially from the big ones ü Supporters concept interesting especially from the small ones.
Amplifon
Structure Status Type II Member (10 Euro 6 x HA per Shop) Manufactures Type III ? Knowles & Sonion 100% Type. IV AEA &IFHOH 50% 25% Partner (Fee: 15. 000 and 20 Euro per Shop) 0% Supporter 1 - 4 Shops 5 - 9 Shops 10 - 19 Shops 20 - 49 Shops 50 Shops and more 200 Euro per Shop 175 Euro per Shop 150 Euro per Shop 100 Euro per Shop 50 Euro per Shop
The value of Hear-It ü One way to look at it: – Original Business Plan objectives:
BP: The alliance will have three primary objectives ü To join forces in order to ensure the hard of hearing the best possible treatment for hearing loss. ü To gather information and facts about hearing impairment, and organise these facts in a manner, which will make it possible to use them efficiently and fast, when necessary. ü To present the relevant facts and messages in a way which will ensure Hear-It AISBL as the primary knowledge provider for the hard of hearing and other primary target groups.
BP - 2 ü The idea is, that Hear-It AISBL - on an European basis establishes and runs a number of web-sites on the Internet, which will be the first choice for opinion makers, lawmakers and medical experts and in the medium term for users, when they seek information on hearing impairment and hearing aids. The project can easily - and with marginal costs – become a global project. ü The aim is to increase the focus on hearing impairment and the benefits of treating hearing loss. The web-site will serve as a vehicle for Hear-It AISBL, and be the glue that keeps the alliance together. The awareness and services, created and offered in www. hear-it. org will contribute towards increasing the penetration of hearing aids among hearing impaired Europeans and in the longer perspective all over the world
BP - 3 – create good relations between Hear-it and it’s most important stakeholders such as: hearing impaired, politicians, hearing professionals, the press, etc. – make www. hear-it. org first choice for people who want to know something about hearing impairment and hearing aid – keep control over the communication process, thus preventing people outside the alliance from creating (commercial) web-sites which become the users’ first choice with regard to information on hearing impairment and hearing aid. These commercial web sites could easily contribute to an understanding of hearing impairment as a simple “mechanical” defect which can be helped with “simple mechanical” solutions.
BP - 4 ü The political activities based on the alliance and the communication activities to be based on Internet technology are to help underpin Hear-It’s overall goals, i. e. to: – ensure that politicians and the public focus more on hearing impaired persons and their situation – ensure understanding among hearing-impaired persons, politicians and the public of the advantages of treating hearing loss and prevent hearing loss whenever possible ü It is a separate objective to give the members of the alliance an efficient and fast way to respond to political initiatives to improve or worsen the situation for the hearing impaired and thereby be able to defend the needs of the hearing impaired.
The value of Hear-It ü One way to look at it: – Original Business Plan objectives: ü Another way to look at it – KPI
Value of Hear It ü ü ü ü ü Total Value 2008: Total Value 2009: Value Q 1 2010: Value Q 2 2010: Value Q 3 2010: Value Q 4 2010: Value Q 1 2011: Value Q 2 2011: € 9, 495, 307 € 9, 864, 585 € 3, 040, 384 € 2, 650, 226 € 2, 384, 691 € 2, 524, 572 € 10, 559, 873 € 2, 797, 986 € 2, 653, 179 26
The value of Hear-It ü One way to look at it: – Original Business Plan objectives: ü Another way to look at it – KPI ü A third way to look at it – What does the industry pay for internet contacts?
Google Ad-words Friday August 26 Auction price: € 2. 4 one click (DKK 17. 69)
Hear-It price ü €/visitor, 2010 budget: 0, 19 ü €/visitor minute 2010 Budget 0, 04
The value of Hear-It ü One way to look at it: – Original Business Plan objectives: ü Another way to look at it – KPI ü A third way to look at it – What does the industry pay for internet contacts? ü Other ways to look at it -
Other ways… ü Established credibility ü Lobby influence EU-DK-NL ü Ability to create alliances which the industry can never do itself ü Ability to approach authorities, users, medical communities, which the industry can never do itself. ü Knowledge center on personal and socio-economic consequences of hearing loss ü Global Presence - Global reach ü Ready for action worldwide (Brazil, China, Japan, India, Poland, Australie, The Netherlands…. )
Other ways…. ü Keeping competitors out ü EHIMA do not have to spend resources for quality control or correct errors - no-problems service ü Positice copy. Hear-It does not write the story that a cheap HA is just as good as an expensive one, and many more examples like that ü People choose actively to spend a long time on hearit
Hear-It The End Progress Report Berlin 110905
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