Health examination as a profitable service product by Pekka Roto MD Ph. D Suomen Terveystalo OY Tallinn 30. 09. 03
Health examinations in Occupational Health Services • 1. Pre-employment examinations • 2. Periodical health examinations • - exposure • - age • 3. Other health examinations • - work ability assessment • - preventive programs e. g. health promotion Pekka Roto MD Ph. D Suomen Terveystalo OY Tallinn 30. 9. 03
Pre-employment examinations Purposes: - suitability to work - compliance with the demands of the work - reference values for future examinations Pekka Roto MD Suomen Terveystalo OY Tallinn 30. 09. 03
Periodical Health Examinations EU/national-requirements ( legislative) - exposure assessment ( biological monitoring) - assessment of health effects of exposure ”Added value examinations” - work community assessments - age related examinations - profession based examinations Pekka Roto MD Suomen Terveystalo OY Tallinn 30. 09. 03
Other examinations Work ability assessment - in connection of prolonged sickness absence - changes in work demands Health promotion ( programs) - anti-smoking - risks of life style e. g alcohol - sedentary life style Pekka Roto MD Suomen Terveystalo OY Tallinn 30. 09. 03
Principles of marketing private health services 1. Knowledge of the needs of the customer(s) • • • MANAGEMENT EMPLOYEES SOCIETY ( LEGISLATIVE REQUIREMENTS) 2. Providers´ ability to meet the needs of the customer - COMPETENCE COMMUNICATING SKILLS SELECTION OF SERVICES ( MULTI-POFESSIONALISM) Pekka Roto MD Ph. D Suomen Terveystalo OY Tallinn 30. 09. 03
Customers´needs Evaluation of the needs - interview of the decision maker(s) - a priori experience of the provider - assessment of the priorities with the customer - customer´s intention to buy Pekka Roto MD Ph. D Suomen Terveystalo OY Tallinn 30. 09 03
Providers abilities 1. Quality of services ( ISO 9001/2000) 2. Quantity and selection of own services 3. Providers service net ( suppliers ) 4. Pricing 5. Evaluation of success - customer´s satisfaction measurements - financial follow-up - personnels satisfaction and skills • Pekka Roto MD Ph. D Suomen Terveystalo OY Tallinn 30. 09. 03
Successful occupational health program • Long term collaboration between management, employees and service provider ( concensus on common goals ) • evidence based contents as often as possible both in preventive and curative medicine • economically very profitable ( 1 x 3 profit rule) Pekka Roto MD Suomen Terveystalo OY Tallinn, 30. 09. 03
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