HD Radio: The Terrestrial Broadcasting Solution Will Elkins Team 4
Historical Paradigm Shifts Radio as main form of broadcast entertainment: 1920’s to 1950’s Television brings new competition: 1950’s
Historical Paradigm Shifts Radio rules in cars: late 1950’s to early 2000’s AM – FM split: 1960’s http: //www. youtube. com/watch? v=IKwyq_8 X 3 r. A
The Solution CENSORED
HD: WTF? § Based on IBOC § § (In Band On Channel) developed by USA Digital Radio Partners in 1991 HD developed by i. Biquity Digital Corp. (merger of USA and Lucent Digital Radio in 2000) HD = Hybrid Digital/High Definition/pure BS + + = +
How Does It Work? § Same as regular § § § radio, except a bundled signal (digital and analog) Since digital, information can be transmitted along with audio Digitally compressed for multicasting and enhanced services Receivers sort through “bounced” signals therefore enhancing clarity
Why HD? Consumer P. O. V. AM = FM Quality FM = Free: Quality one time fee to get HD receiver More varied content available with the same local connection
Why HD? The Station P. O. V. (Straight from the Horses Mouth) Jeremy Whiting: Impact 89 FM Program Director (pictured left with Ronald Mc. Donald)
The Not-to-Distant Future § The “Buy” Button § Store-and-Replay technology § On Demand § Traffic reports displayed on navigation screen § Less commercials
References § § § http: //www. ibiquity. com/index. php http: //www. hdradio. com/index. php http: //beradio. com/features/radio_today_ radio_history/ http: //riff 2 com. siteprotect. net/index. php? option=com_frontpage&Itemid=1 http: //news. com/Digital+listening+growing%2 C+radio+slipping/21001027_3 -5706376. html? tag=nefd. top http: //www. circuitcity. com/ccd/home. do http: //news. com/Digital+listening+growing%2 C+radio+slipping/21001027_3 -5706376. html? tag=nefd. top http: //jalopnik. com/cars/news/its-not-radio-its-xm-gm-cuts-price-of-xm-radioto-199 -194685. php http: //www. businessweek. com/technology/content/mar 2005/tc 2005033_033 6_tc 024. htm Personal Interview, Jeremy Whiting. February 9, 2007. Citadel Broadcasting company presentation. February 3, 2007.
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