HANATOUR com Media Guide 1 HANATOUR 1

HANATOUR. com Media Guide

1 HANATOUR 1. COMPANY OVERVIEW ① HANATOUR SECTION 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND BRIEFS REMARKS l Ranked the best seller for consecutive 11 years l KOSDAQ STAR INDEX company 2000. 11: Listed on KOSDAQ l The first travel company listed in KOSDAQ l 2006. 11: Listed on London Stock Exchange l 2008. Air ticket : 1. 48 Million l 1 st in the industry with 22% market shares l 2008 Outbound : 1. 12 Million Travelers l 1 st in the industry with 26% market shares l 2008 1. 3 Billion Sales Volume l 2009. Market cap of 450 billion won l 1, 954 l Not included temporary workers l ② HANATOUR. com l 1999. 12: Outbound 1 st, Air ticket 1 st l HISTORY 1993. 11: Established l A wholesale business with 9, 000 retail l 1, 000 HANATOUR-branded sales agencies l 120 Online HANTOUR-labeled partner website ③ AD PRODUCTS ④ REFERENCE PRINCIPAL ACCOMPLISHMENT NUMBER OF EMPLOYEES NETWORK agencies. l Web tour l Online & accommodation specialized agency l CJ worldis l FIT specialized agency, joint venture with CJ Hana Golf l Various golf & leisure business company l NO. 1 in Korea Overseas branch offices over 30 cities l SUBSIDIAIRIES l l GLOBAL NETWORK 36 Local branches 12 Domestic subsidiaries 2 listed on LSE, first in the KOSDAQ companies

1 HANATOUR 2. BUSINESS OVERVIEW l Top agencies' track records in outbound package market ① HANATOUR 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND HANATOUR 890 MODETOUR 1, 130 1, 280 410 680 570 ② HANATOUR. com LOTTE TOUR ③ AD PRODUCTS FREEDOM TOUR ④ REFERENCE 320 280 220 260 ONLINE TOUR 90 170 150 NEX TOUR 140 160 150 SEJOONG 220 130 190 160 FI TOUR 270 70 150 2006 YELLOW BALOON 60 140 150 2007 2008 INTERPARK TOUR 90 130 120 0 50 100 150 200 250 300 l Ref. Korea Association of Travel Agents (kata. or. kr) NO. 1 in Korea 3 listed on LSE, first in the KOSDAQ companies

1 HANATOUR 3. BRAND l Brand Preference ① HANATOUR 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND HANATOUR MODETOUR NAEIL TOUR ② HANATOUR. com 45. 6% 8. 9% 5. 8% 2. 4% LOTTE TOUR 2. 1% KAL TOUR 1. 9% JAU TOUR 1. 4% YELLW BALOON 1. 2% ONLINE TOUR ④ REFERENCE 2. 7% INTERPARK TOUR ③ AD PRODUCTS FI TOUR 1. 2% 5 10 15 20 25 30 35 40 45 50 l Ref. : customer research result by Travel Times (7. 2009) Korea Standard-Service Quality Index 1 ST ranked in the travel agency category Ranked 63 rd in the“ 2009 The Korea 100 Awarded ‘ 2009 Korea Brand Star’ – Travel Agency Best Brand” chosen by Brand Stock (The category for 5 consecutive years selected by Brand only travel agency) NO. 1 in Korea Brand Power Index 1 ST ranked Stock 4 5 consecutive years in the travel agency category listed on LSE, first in the KOSDAQ companies

2 HANATOUR. com 1. USER ① HANATOUR MEMBERS ② HANATOUR. com 1. 2. 3. 4. 5. 6. 7. USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT ③ AD PRODUCTS AGE/REGION PURCHASING POWER ④ REFERENCE l About 1. 1 million l About 3, 000 new members per month l Age: 20 s 35%, 30 s 41%, 40 s 16%, OVER 50 s 7% l Region: Over 70% of Seoul & Metropolitan area l Average Purchase Price : 820, 000 WON person l Much higher spending than other travel agencies l Oriented to quality of products and reliability of service, rather than cheap price FEATURE l High-end demands who enjoy their cultural tastes and leisure at worldwide l Active and affluent class, visiting foreign country mainly for leisure & entertainment l user’s main purpose of visit is to buy travel & leisure products SITE VISIT l High revisit rate (Searching-consulting-reservation-preparation for travel-paymenttravel-revisit after travel) NO. 1 in Korea 5 listed on LSE, first in the KOSDAQ companies

2 HANATOUR. com 2. STATUS ① HANATOUR l 2 hundred thousand daily Unique Visitors and 2. 4 million daily Page Views in average on high-peak season ② HANATOUR. com 1. 2. 3. 4. 5. 6. 7. USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT l The largest travel portal site in Korea with (NO. 1 UV, NO. 1 PV in the industry) l 20 page views per visitors in average, and more than 20% of members are the actual purchasers l No. 1 site not only for the site traffic, but also the actual purchase transactions Rank Travel agency 2008 Outbound Travelers PV (Daily) UV (Daily) 1 HANATOUR 1, 126, 901 1, 140, 908 52, 074 11 NEX TOUR 122, 543 375, 552 21, 385 ③ AD PRODUCTS 2 MODETOUR 568, 617 553, 394 26, 262 12 VERY GOOD TOUR 116, 681 118, 788 10, 583 ④ REFERENCE 3 LOTTE 274, 861 150, 727 8, 175 13 INTREPARK TOUR 100, 768 640, 305 56, 531 4 JAUTOUR 224, 420 103, 674 6, 487 14 HYUNDAI DREAM 83, 842 5 OK TOUR 176, 450 - - 15 KAN TOUR 75, 230 6 ONLINE 161, 607 329, 631 15, 592 16 SEGYE TOUR 71, 532 - - 7 YEOHANSA. COM 160, 898 93, 680 7, 201 17 REDCAP 65, 204 - - 8 SEJOONG 151, 778 65, 883 4, 509 18 TOUR 2000 63, 479 - - 9 TOUR BAKSA 150, 137 109, 315 7, 469 19 BT&I 58, 608 - 10 20 YELLO BALOON 145, 986 116, 711 9, 475 TOUR MANIA 44, 197 - Rank Travel agency 2008 Outbound Travelers PV (Daily) 127, 720 l Ref. Korea Association of Travel Agents (kata. or. kr) / ranky. com (2009. 6) l Ranks above are from Ranky. com and travel agencies without PV, UV data are not listed NO. 1 in Korea 6 listed on LSE, first in the KOSDAQ companies UV (Daily) 7, 977 -

2 HANATOUR. com 3. TARGET AD SOLUTION l CRM Targeting: with 5 million DBs of HANATOUR, provides the best AD effect by approaching only to the targeted visitors ① HANATOUR ② HANATOUR. com 1. 2. 3. 4. 5. 6. 7. USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT Keyword‘Europe’ Golf Traveler 20 s-30 s single women Golf Travel ③ AD PRODUCTS Displaying golf related banner ④ REFERENCE Displaying Europe related banner Displaying female interested material l IP Targeting: tracking the region, industry and ISP of IP user, expose ADs only to the targeted IP users Visitor living in Pusan Exposed banner about Pusan NO. 1 in Korea Employee at Corporate Visitor from University Exposed banner about corporate travel 7 Exposed banner about backpack tour listed on LSE, first in the KOSDAQ companies

2 HANATOUR. com 4. REPORTING ① HANATOUR l Provide not just AD result data but valuable marketing data which may be useful for marketing source ② HANATOUR. com l Using HANATOUR’S AD server system, provide various data such as Impression, Net UV, CTR, Unique Click, ETC. l User’s data like age, region and marital status, result of event participation, product sales analysis and, ETC. 1. 2. 3. 4. 5. 6. 7. USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT ■ Sales Analysis ■ Basic analysis ③ AD PRODUCTS ④ REFERENCE ■ Results of event & promotion NO. 1 in Korea 8 listed on LSE, first in the KOSDAQ companies

2 HANATOUR. com 5. THE CORE OF VALUE CHAIN ① HANATOUR l HANATOUR is also at the core contact points with travelers in all travel related services, including Air, Hotel, Duty-free, Insurance, Airport, Telecommunication, finance, etc. ② HANATOUR. com l HANATOUR keeps in continuous touch and communications with customers through the all process of their travel (even from travel planning stage before the travel also to the end of the travel) 1. 2. 3. 4. 5. 6. 7. USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT l By concentrating AD to HANATOUR. com instead of dispersing AD to each industry media, You can take lower cost and higher effects, After travel , writing reviews, posting or printing pictures, and various community activities Searching information and consulting is the first step of travel ③ AD PRODUCTS ④ REFERENCE Consultation and sales over all items like hotel, air-tickets, etc. Information and guide through on and offline during travel Preperation of travel Offer information on convenient facilities in the airport and overall needs NO. 1 in Korea Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies) Financial information (Insurance, exchange, credit-card charge) 9 listed on LSE, first in the KOSDAQ companies

2 HANATOUR. com 6. COMPREHENSIVE AD EFFECT l HANATOUR. com is not only the 1 st travel portal site, but also has various and the largest off-line AD channels ① HANATOUR ② HANATOUR. com 1. 2. 3. 4. 5. 6. 7. l Off-line AD effect through 1, 000 HANATOUR-branded agencies, 9, 000 retailers and big distribution partners l Providing comprehensive and various AD solution through worldwide branch network of HANATOUR USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT ③ AD PRODUCTS Targeted Campaign Service ④ REFERENCE 1, 000 HANATOUR-branded Sales agencies Retailers in affiliated discount stores Various off-line prints Actual customer of 1. 6 mil. yearly NO. 1 in Korea 10 listed on LSE, first in the KOSDAQ companies

2 HANATOUR. com 7. LOW-COST & HIGH-EFFEFT ① HANATOUR ② HANATOUR. com 1. 2. 3. 4. 5. 6. 7. USER STATUS TARGET AD SOLUTION REPORTING CORE OF VALUE CHAIN COMPREHENSIVE EFFECT LOW COST & HIGH EFFECT l Web surfing and online purchases are the major trends of today’s travel service l The high-income brackets have tendencies to spend more in travel, to use online information, and to have more frequent travel purchase l ADs focused on visitors to Hanatour. com provides better efficiency than AD to untargeted people through normal mass media Monthly Income Respondent Travel Spending Travel plan in a year Getting information by internet ▼ 2 mil won 8% 1. 41 mil 57. 1 % 47. 5 % ▼ 3 mil won 13% 1. 58 mil 63. 1 % ▼ 4 mil won 19% 1. 87 mil 60. 7 % 65. 7 % ▼ 5 mil won 19% 1. 73 mil 66. 6 % 79. 1 % ▼ 6 mil won 19% 1. 78 mil 71. 4 % 72. 0 % ▲ 6 mil won 20% 2. 20 mil 85. 2 % 65. 9 % Purchase travel/leisure product ③ AD PRODUCTS ④ REFERENCE HANATOUR. com USER High-income brackets, enjoying overseas travel Social leading class, active and enjoying culture & leisure Considering quality and reliability Ref. Korea Tourism Organization (Research on the actual practice of people’s overseas travel in 2008) Media CPM of main AD products Portal Overall search 4, 000 won News search 3, 000 won HANATOUR NO. 1 in Korea Main purpose of visit Cover all about travel information & purchase 1, 000 won 11 With cheaper AD costs, HANATOUR. com provide better user inclination and visit purpose than any other media exposed to the untargeted listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 1. GLOBAL NAVIGATION l Global Navigation: Always exposed area in all depth and pages of HANATOUR. com ① HANATOUR GN 1 ② HANATOUR. com GN 2 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL GN 3 ④ REFERENCE AD AREA GN 1 Monthly Price (Korean Million Won) 20 (CPM 1, 000) Impression per Account (monthly average) 25, 000, 000 25, 000 Size (fixel) 237*73 210*56 74*77 Display NO. 1 in Korea GN 2 20 (CPM 1, 000) Max. 4 accounts rolling 12 GN 3 15 (CPM 800) Max. 2 accounts rolling listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR. com M 1 M 2 -A MS M 2 -B ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL M 2 -C M 4 ④ REFERENCE AD AREA Monthly Price (Korean Million Won) M 1 15 / month 25 /month (exclusive) Impression per Account (monthly average) 80*174 DISPLAY M 2 -B, C 5 / 2 weeks 10, 000 Size (fixel) M 2 -A M 4 MS 3 / 2 weeks CPM ￦ 1, 200 8 / month 30 /month (exclusive) CPM ￦ 1, 400 10 /month 10, 000 300*365 Max 2 accounts rolling 10, 000 190*183 Max 5 accounts rolling Max 2 weeks 200*95 Max 4 accounts rolling 20, 000 200*165 Max 5 accounts rolling Event specialized l M 2, M 3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed) NO. 1 in Korea 13 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL AD AREA CP 1 (Discount coupon) Monthly Price (Korean Million Won) 1 coupon/ month Banner make HANATOUR (Advertiser provides a logo) Coupon make Advertiser (No restriction on size) REMARKS Negotiable to CPS according to ads CP 1 AD AREA ④ REFERENCE Monthly Price (Korean Million Won) Impression(month)/Ac counts Size (fixel) DISPLAY SS (Service Shop) 1 / month 3, 500, 000 180*100 Max 6 accounts rolling SS NO. 1 in Korea 14 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 3. SUB-MAIN PAGE l Comes after : any of sub menu on GN area, or left menu on main page ① HANATOUR ② HANATOUR. com S 1 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL S 2 ④ REFERENCE AD AREA S 1 S 2 Monthly Price (Korean Million Won) CPM ￦ 1, 000 10 /month 5 / month Impression(month)/Ac counts 15, 000 10, 000 Size(fixel) 80 * 174 190 * 66 DISPLAY NO. 1 in Korea Max 2 accounts rolling Exposed all sub-pages (Except air, hotel pages) Max 2 Accounts rolling Exposed all sub-pages 15 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 4. PACKAGE/HONEYMOON (SUB-MAIN PAGE) ① HANATOUR PACKAGE MAIN HONEYMOON MAIN ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL P 1 P 3 W 1 P 4 P 5 P 2 W 2 ④ REFERENCE AD AREA Monthly Price (Korean Million Won) Impression/ Accounts Size(fixel) P 1 P 2 P 3 ~ P 5 W 1 W 2 5 /month 2 /month 3 /month 2 /month 4, 000, 000 3, 000 486*265 152*90 200*125 486*265 200*125 Max 3 accounts Fixed Rolling l. Sections above are restrictive due to promotion of products. (needed prior consultation) DISPLAY NO. 1 in Korea 16 Max 2 accounts Rolling Fixed listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 5. BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE) ① HANATOUR BACKPACK TOUR MAIN INDIVIDUAL TOUR MAIN ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL B 2 B 1 F 2 B 3 B 4 ④ REFERENCE AD AREA Monthly Price (Korean Million Won) Impression(month)/Acc ounts Size(fixel) DISPLAY B 1 B 2 ~ B 4 F 1 F 2 3 /month 2 /month 3, 000, 000 250*365 200*125 450*250 200*250 Fixed Max 2 accounts Rolling Max 3 accounts Rolling l. Sections above are restrictive due to promotion of products. (needed prior consultation) NO. 1 in Korea 17 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 6. GOLF/DOMESTIC TOUR (SUB-MAIN PAGE) GOLF MAIN ① HANATOUR DOMESTIC MAIN G 1 AK 1 ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL G 2 G 3 AK 2 ④ REFERENCE AD AREA Monthly Price (Korean Million Won) Impression(month)/Ac counts Size(fixel) DISPLAY G 1 G 2~G 3 AK 1 AK 2~ AK 3 3 /month 2 /month 1, 000, 000 486*265 152*90 200*125 Fixed Max 3 accounts Rolling l. Sections above are restrictive due to promotion of products. (needed prior consultation) NO. 1 in Korea 18 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 7. PROJECT MD & ITINERARY ① HANATOUR PROJECT MD ② HANATOUR. com ITINERARY l [PROJECT MD] Upper right side of Global Navigation ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL MD 1 ④ REFERENCE I 1 AD AREA MD 1 I 1 Monthly Price (Korean Million Won) CPM ￦ 2, 500 10 /month CPM ￦ 3, 000 10 /month Impression(month)/ Accounts 2, 000 3, 000 Size(fixel) 885*166 375*166 REMARKS NO. 1 in Korea Possible to expose to special target (Region/type/grade. . ) (Need agreement for details) 19 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 8. TRAVEL INFORMATION l [Travel information] Upper right side of Global Navigation ① HANATOUR ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL PZ 1 ④ REFERENCE AD AREA Monthly Price (Korean Million Won) Impression(month)/Acc ounts PZ 1 3 /month 1, 000 Size(fixel) DISPLAY NO. 1 in Korea 152*108 Max 2 accounts rolling 20 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 9. LOG-IN & MY PAGE Log-In Page ① HANATOUR ② HANATOUR. com My Page l [Log-in] Upper right side of Global Navigation l [My page] Upper right side of Global Navigation ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL L 1 MY 1 ④ REFERENCE AD AREA L 1 MY 1 3 /month 1. 5 /month 1, 000 200, 000 Size(fixel) 240*210 200*180 DISPLAY Max 3 accounts rolling Max 2 accounts rolling Monthly Price (Korean Million Won) Impression(month)/Ac counts NO. 1 in Korea 21 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 10. RESERVATION, CONFIRMATION / PAYMENT PAGE RESERVATION / CONFIRM PAGE ① HANATOUR PAYMENT PAGE ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL RV 1 RV 2 Pop-Under PY 1 ④ REFERENCE AD AREA RV 1 RV 2 PY 1 5 /month 2 /month 4 /month 500, 000 50, 000 Size(fixel) Need agreement 229*67 DISPLAY Targeting Pop-Under Fixed Monthly Price (Korean Million Won) Impression/Accoun ts NO. 1 in Korea 22 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 11. NEWSLETTER FOR ONLINE MEMBER ① HANATOUR NEWSLETTER FOR MILEAGE MEMBER ② HANATOUR. com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL ④ REFERENCE NL 1 NL 2 MC 1 AD AREA NL 1 ~ NL 2 Monthly Price (Korean Million Won) 1. 5 /1 time Max sending 500, 000/1 time AD AREA Price NO. 1 in Korea 295*130 REMARKS 40, 000/1 time Size(fixel) 220*90 0. 5 /1 time Max sending Size(fixel) MC 1 For Mileage members/Twice per month For online members/Twice per month 23 listed on LSE, first in the KOSDAQ companies

3 AD PRODUCTS 12. FUNCTIONAL MAIL ① HANATOUR ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL MA 2 3 /month 5 /month 20, 000/month 100, 000/month Size(fixel) ② HANATOUR. com MA 1 Minimum sending TRAVELERS CONTRACT AD PRODUCT Monthly Price (Korean Million Won) CONFIRMATION MAIL 600*100 For member booking online. Contract mail for all REMARKS Mail for cornfirm the subscribers. booking l MA 1 : Once made a first reservation, automatically sent to customer. l MA 2 : Traveler's Contract, mailed to customers ※ MA 2 is sent, 1. after the first reservation 2. when a travel condition is changed (price, tourist number) 3. when final itinerary is confirmed, before 3 days of departure. ④ REFERENCE PRIVATE AD MAIL MA 1 MA 2 AD PRODUCT Monthly Price (Korean Won) Over 100, 000 receivers Size(fixel) Negotiable REMARKS 24 50 KRW (per one targeted receiver) Min. TARGET NO. 1 in Korea MA 4 l Only for AD l Targeting to specific class of members l Needed mutual agreement for details. listed on LSE, first in the KOSDAQ companies

4 REFERNCE TERMS ① HANATOUR Terms and Condition ② HANATOUR. com l HANATOUR. com is a commercial site selling travel products. Any AD content which may conflict with HANATOUR’s commercial ③ AD PRODUCTS l VAT is not included interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site. l Advertiser should make AD design file in PSD extension format, and send it to HANATOUR ④ REFERENCE l Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except e-mailing) l CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season) l CPM products are available, when you purchase more than 1 million IMP (impression) l The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors. l When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement. l Once you cancel the reservation of CPT products, penalty may be charged as below • Schedule Delay: Can not purchase the product for 1 month after the advertisement • Cancelation: Can not the purchase the product for 3 months after the notifications. Terms l PV : Page Views (the number of total visits to the page) l UV : Unique Visitors l IMP (Impression): Exposure counts of the AD banner l Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area) l CPM : Cost Per Millennium (AD cost per thousand Impression) l CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time) l CPS : Cost Per Sale (Cost charged based on the finally sold product) NO. 1 in Korea 25 listed on LSE, first in the KOSDAQ companies

HANATOUR. com INQUIRY : HANATOUR PARTNERSHIP DEVELOPMENT TEAM Manager JI Hee, Lee Mail : winner@hanatour. com Tel : 02 -2127 -1274 Manager Kyu Tae, Lee Mail : ktlee 180@hanatour. com Tel : 02 -2127 -1280