Guerrilla Marketing Tactics Building a proper web Presence March 24, 2010 Session 3
IMPORTANCE OF SEO
Search Engine Optimization Strategy SEO is a journey, not a destination! Beware of 4 Things: 1. Your site may take 6 months to a year to be indexed with-in the “NATURAL SEARCH”. 2. “PAID FOR” SEO is very risky and costly 3. There are no short cuts – it just takes time 4. No one can guarantee a #1 ranking on Google
How To Get On Google’s Radar GOOGLE • The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their algorithmic search results. • Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Defining The Process HOW DOES IT WORK? The process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Defining The Process SEARCH ENGINE RESULTS PAGES The whole purpose of Search Engine Optimization (SEO) is to cause web pages to rank highly in the SERPS. The higher your web pages rank in the SERPS for their chosen keywords, the more traffic your web site will receive. link
What Are Keywords? ? • Search terms are the words and phrases that people type into the search forms of search engines. Keywords and key phrases are the words on your site that match these search terms. • Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and key phrases. Link to Google Link to Town’s Site
Why are the “RIGHT” Key Words Important? Ever tried to find a needle in a haystack? ? ? Link to Google Link to Town’s Site
Developing Your Keyword Strategy Link to Video
What are Meta Tags? • Meta tags are an HTML code that is found between the < HEAD> and < /HEAD> tags. These tags contain a description of your site and are found in the search engine results when you key in a certain word or phrase. • When creating Meta tags, be sure to focus on what your website is specifically all about. Do not generalize. • Also make sure that your Meta tags include your most important keywords, so that your customers Link to Google Link will know exactly what your website to Town’s Site
What are Image Alt Tags? Image Tag Link
Writing Effective Text • Since your text plays a key role in determining your website's page ranking, it is thus of vital significance to optimizing your website. • Remember that when composing your text for your site it should contain plenty of important key words and phrases used in different ways. • Also keep in mind that your keywords and phrases should appear at least three Link to not more times, but Google than Link to Town’s Site
Developing A Linking Strategy • Build it one link at a time • Link to other relevant content • Don’t take shortcuts – you will be labeled a “SPAMMER” • Once you are labeled a spammer “Game Over” Link to Google Link to Town’s Site
Questions ?
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