GS 1 Australia Rachel Kairuz Senior Advisor

GS 1 Australia Rachel Kairuz – Senior Advisor FMCG May 2011

Challenges of Product Track and Trace A GS 1 Perspective If you ask the question……. What is Traceability? . . . the answers will vary • Critical Tracking Events • Recall & recall effectiveness • Inventory Management • Sharing product information with trading partners • Compliance with regulations • Social / Corporate Responsibility • Brand Protection • Improving Customs Procedures • Tracking hazardous materials or component parts • The product’s country of origin • Need to know if the product is safe or has been previously recalled

Supporting the Food Industry Today GS 1 works with and supports 24 industry sectors including the Australian food industry (25% of membership) Industry groups in Australia supporting safety and efficiency in the food industry supply chains: • Efficient Consumer Response (ECR) • Australian Food & Grocery Council (AFCG) • Australian Liquor Stores Association • Australian Meat Industry Council • Aus-Meat Ltd • Australian Pork Ltd • Australian Vegetable & Potato Growers Federation • Australian Wine and Brandy Corporation • Food Standards Australia New Zealand • Liquor Merchants Association of Australia • Meat & Livestock Australia • National Association of Retail Grocers • National Association of Retail Growers Australia • Winemakers’ Federation of Australia Working together to create supply chain efficiencies

GS 1 Standards • Identification – Static Data (products, locations, assets, shipments) – Dynamic Data (Batch, Serial #, Expiry, Manufacture Date) • Data Capture – Bar codes (Point of Sale, Trade Units, Logistics Units) – RFID, New Bar codes 2014 (GS 1 Data. Bar) • Electronic Messaging (subset of UN/EDIFACT) – EANCOM & GS 1 XML • Standard trade eg purchase order, despatch advise, regulatory messages eg shipping manifest • Global Data synchronisation – Exchange of product and pricing information electronically – Standard industry data requirements, Global Product Classification coding • Global Traceability Standard – A PROCESS standard describing the traceability process independent from the choice of enabling technology http: //www. gs 1. org/traceability

Traceability at work in the Australian Meat Sector Standards for item identification and electronic communication enable visibility throughout the supply chain

New Bar codes – GS 1 Data. Bar prelaunch 2010 2014 for global uptake Benefits include: • Designed for bar coding small or irregular-shaped products • Better control over products exceeding their expiry dates • Scanning of fresh food products reducing key punch errors • Better control of inventories, shrinkage, and product recalls GS 1 Bar Code evolves with industry needs

Industry is exploring ways of engaging with consumers via extended labeling… … but the market is fragmented with… Mobile Portals Websites Crowd Sourcing 3 rd Party Databases Mobile Apps Different mobile barcodes Different mobile devices Different information sources Some key questions from brands and retailers: How can we ensure only our approved data is made available to consumers? How can we ensure we develop scalable and interoperable systems? How often will these technologies change?

Drivers for Extended Labelling data 1. Consumers demand significant product data to make purchasing decisions 2. Retailers are driving online initiatives, Mobile apps and other in-store services 3. Government food labelling review as well as other government initiatives, such as the National Food Composition Database for monitoring nutrition policy as part of the Food & Health Dialogue 4. 3 rd Party providers delivering online services using questionable sources for product data

What is GS 1 Go. Scan? A smart phone application designed to deliver detailed product data to shoppers via scanning a barcode or via a text based search. Key functions include: ü ü ü ü ü Country of origin statement Ingredient lists Allergen and consumer declarations NIP data Instructions for use, storage and precautions Dietary information Text, scanning and GTIN based product searches Definitions of key terms Click through to websites, Facebook, Twitter, etc Reports to monitor usage activity

Web based portal for the management of Recall & Withdrawal notifications. In June 2009, with leadership from the Australian Food and Grocery Council leading manufacturers, wholesalers, retailers and government agencies started collaborating to establish a single web based portal Online notification portal enables trading partners to have a direct & secure relationship regarding product recalls • Standard form and notification workflow • Ensures that only authorised recalls are issued • Targeted, secure communication with recipient specific data • Incorporates notification to regulators (FSANZ, TGA, ACCC) • Recipients receive recalls immediately and respond • Complete audit trail reduces risk and confusion • Complete data to enable product removal (inc images & attachments) • Easy to use with online help & data valuation for greater compliance • Based on global standards and a global, scalable platform

What does the future hold… Industry Designed Roadmap to Enhanced Functionality ü ü ü ü Structured responses for better tracking & reporting SMS notifications to recipients Creation of Safe Zone to practice recalls Full database integration via XML file interface Integration with GS 1 net Integration with Go. Scan application http: //www. gs 1 au. org/services/recallnet/

GS 1 Locatenet A central directory of GS 1 standard, unique Global Location Numbers (GLNs) which identify physical, operational and legal locations. GLNs may be assigned to pricing locations, ship-from locations, ship-to destinations, e. Messaging addresses and more

GS 1’S VISION Enabling Product Recall GS 1 net Accurate Item Data What products do I have? Who do I buy them from? How do I Identify them? GS 1 locatenet Accurate Location Data Where are products shipped to? What locations are affected? GS 1 Barcodes Automatic Data Capture How can I id affected products? How much product do I have? How many units sold? Manufacturer/ Distributor Retailer / Outlet GS 1 recallnet Accurate Item Data Unique Identifiers GS 1 Traceability Standard Recall details? Batches affected? Shipments affected? Recall Reporting? Public / Consumer GS 1 mobile commerce Extended packaging Mobile B 2 C communications Auto alerts to consumers Based on mobile phone scanning Ultimate Vision

Rachel Kairuz GS 1 Australia Ltd E rkairuz@gs 1 au. org W www. gs 1 au. org 1300 366 033