Growing With the Opportunities in China By Prof. Diao Qingjun Director of the Administration Office of Continuing & Professional Education, Tsinghua University And Jessie Y. Liu Associate Director of Executive Development Programs, School of Economics and Management, Tsinghua University
Contents 1. Background – The Economic Growth and Management Education in China 2. Continuing and Professional Education at Tsinghua University 3. Overall Picture of School of Economics and Management (SEM) 4. Executive Development Programs at Tsinghua SEM 5. The Market, Competition and Opportunities 6. The Programs and Organizational innovations
The Background. Economic Growth and Management Education in China
Background • Sustained economic growth over the last 30 years ― Average growth rate: 9. 7% (1978 -2008) ― GDP: USD $4399 billion (2008) ― Trade: USD $2561. 6 billion (2008) ― Foreign currency reserve: USD $1946 billion (end of 2008) Source: NSB, SAFE
Background GDP, Import & Export of China (1978 -2008) 5000 4500 4000 GDP Import & Export 3000 2500 2000 1500 1000 500 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 0 1978 Billion USD 3500
Background BOOMING ECONOMIC GROWTH IN ASIA/CHINA HAS CREATED THE NEED FOR MANAGEMENT EDUCATION Source: Mc. Kinsey Quarterly
Background Number of Chinese business leaders with global vision and capabilities (number of people) 75, 000 15 -25 times 3, 000 to 5, 000 Demand over the next 10 -15 years Current supply Source: Mc. Kinsey Quarterly
Background Source: National MBA Education Supervisory Committee
# Admissions Background 20, 849 17, 128 18, 554 12, 233 10, 752 13, 274 6, 941 8, 50 2 2, 480 Source: National MBA Education Supervisory Committee Year 22, 327 25, 750
The Continuing and Professional Education at Tsinghua University
Continuing and Professional Education at Tsinghua Ø Tsinghua University， founded in 1911, one of the most prestigious universities in China Ø A comprehensive university with engineering as its focus, while offering degrees in science, liberal arts, management and law Ø 14 Schools, 55 Departments, 31395 Student body Ø Located on the site of a former royal garden of the Qing Dynasty
Continuing and Professional Education at Tsinghua History Ø Continuing education at Tsinghua University started as “Night School” in the 1950 s Ø In 1985 established the School of Continuing Education, approved by the Ministry of Education Ø In 2002 the University reformed the management and administration of continuing education. The Administration Office of Continuing and Professional Training was set up to manage the Non-degree Programs at Tsinghua Univ.
Continuing and Professional Education at Tsinghua Continuing Education Students Ø From 2004 to 2008, the figure of continuing education participants at Tsinghua totals more than 330, 000 person-times
Continuing and Professional Education at Tsinghua University Council Vice President in Charge of Academic Programs Administration Office for Continuing & Professional Education Other Schools Offering Non. Degree Programs School of Continuing Education Other Partners
Continuing and Professional Education at Tsinghua Departments and Schools Offering Continuing Education Programs Ø Ø Ø Ø Ø School of Continuing Education School of Economics and Management School of Public Administration School of Information Science & Technology School of Humanity and Social Sciences School of Architecture Academy of Art and Design The Fundamental Industrial Training Center ……
Continuing and Professional Education at Tsinghua Function of the Administration Office Ø Promoting the development of continuing and professional education at Tsinghua University Ø Making Policy and Regulations Ø Contract Review and Program Approval Ø Quality Control and Assurance Ø Issuing and award Certificates Ø Information and Experiences Sharing Ø Staff Training on Code of Conduct etc.
Continuing and Professional Education at Tsinghua Recent Measures Taken in Program Quality Assurance Ø Organize the Quality Supervising Group which formed by senior professors to audit the classes offered by different departments and vendors, taking feedback directly on spot Ø Formulating the Standards and Guidelines for Program Quality Evaluation and Assurance Ø Open the hot-line for enquiry and complaints Ø Organize mandatory staff training on Code of Conduct etc.
Continuing and Professional Education at Tsinghua International Professional Development Program • The program will help the attendees to have better understanding of Chinese society, economy, politics, culture, laws etc. and enable their connection and communication with relevant Chinese institutions. • The program offers opportunities for overseas students to get an overall, correct and deep understanding of contemporary China.
Continuing and Professional Education at Tsinghua International Professional Development Programs Features • Inviting senior professors, experts, senior executives from large companies and senior officials from the government to give lectures on the situation of contemporary China , including political, economic and cultural, financial fields, etc. • On-site visits to relevant corporations and institutions. • Courses will be delivered in either Chinese or English to meet the need of different attendees.
Continuing and Professional Education at Tsinghua International Professional Development Program • The courses could provide general knowledge of all aspects of contemporary China. However it could also be customized to offer special courses in particular fields (e. g. , finance, real estate, high tech, etc. ), or particular topics (e. g. , taxation, marketing, human resource management, etc. ) • • Chinese Language and Culture Program. . . China Exploration Programs Executive Seminar on Business and Investment in China Studies
Continuing and Professional Education at Tsinghua International Professional Development Program • Typical Courses – Issues on the Reform of China’s Political System – China’s Government Framework and Function – Chinese Constitution and Laws – Basic Laws for Hong Kong Special Administrative Region – The Latest Economic Development of Contemporary China – Infrastructure and Investment Environment in China – Status and Development of China’s Financial and Taxation System – Reform of China’s Financial Systems – The China’s Policies to Attract Foreign Investment – International Trade and Future Policies of China after Entering the WTO
Continuing and Professional Education at Tsinghua China Exploration Program • Three types of programs to meet various demands of students from the academic institutions worldwide. • • Student exchange program: In this program, we work with overseas students to create high-impact learning experiences that are tailored to the needs of each university. • Get to know China: This program is designed for those who intend to experience as much as possible of the Chinese culture, society and current economic situation. • Chinese Language and Culture Program (CLCP): CLCP aims to enhance overseas students’ Chinese language capabilities and understanding about Chinese culture and society.
Continuing and Professional Education at Tsinghua MBA Students Short-term Summer Courses • Tsinghua University offers shorter-term summer courses to MBA students from foreign universities to have concentration programs about Chinese economy, language and culture and visit business enterprises in Beijing, Shanghai, etc.
Continuing and Professional Education at Tsinghua International Students Ø In 2008 the number of international continuing education participants at Tsinghua totals more than 3, 500. • The University opened 115 short-term courses to attendees from Hong Kong, Macao, Taiwan and Korea, USA, Japan, Singapore, Germany, Italy, Britain, Canada, France, Australia, New Zealand, Malaysia, Austria, Denmark and African countries etc.
The Overall Picture of Tsinghua SEM
Overall Picture of Tsinghua SEM School’s Mission Statement ▪ To become a world-class school of economics and management ▪ To contribute academic knowledge that fuels the revival of the Chinese economy ▪ To cultivate business leaders for China and the world.
Overall Picture of Tsinghua SEM School Milestones C 1926 Department of Economics established at Tsinghua University C 1979 Department of Economics and Management Engineering established after the Cultural Revolution C 1984 Tsinghua SEM established with Professor Zhu Rongji ( Former Premier of China) as the Founding Dean C 1991 One of the first nine schools authorized in China to offer pilot MBA programs C 1996 Launched IMBA Program jointly with MIT Sloan School C 2001 Launched Co-branding Tsinghua-Harvard Executive Education Program C 2007 Tsinghua SEM achieved AACSB International Accreditation C 2008 Tsinghua SEM achieved EQUIS accreditation.
Overall Picture of Tsinghua SEM Our Deans Professor Zhu rongji, the Founding Professor HE Jiankun, th Dean, and later became the 5 the Deputy Premier of China(1984 -2001) President of Tsinghua Professor Zhao Chunjun, Deputy University Dean for 14 years and Dean for 4 years (1987 -2001 -2005) (2005 -2006) Professor Yingyi Qian, Ph. D from Harvard University and Professor of UC Berkely (2006 -)
Overall Picture of Tsinghua SEM Accounting Business Strategy and Policy Economics Finance Faculties HR and OB MOT and Entrepreneuship Management Science Marketing Business Laws
Overall Picture of Tsinghua SEM Programs Offered Degree Academic Degrees Undergraduate Master’s Doctoral Professional Degrees -MBA -EMBA Non-Degree EDP
The Advisory Board CEstablished In Oct 2000, CHonorary Chairman: Zhu Rongji CChairman: Hank Paulson(2000 -2003) Lord John Browne(2003 -2007) Mr. Lee Scott (2007 - ) CConsists of elite business leaders, visionary government officials and renowned scholars from the world’s leading multinational corporations, government and academic institutions. C 9 successful Annual Meetings have been held in Tsinghua
The Advisory Board
Advisory Board nd Guides, supports Ø to become one of the world’s premier economics and management schools Ø Provides tremendous help in the following initiatives: - Tsinghua-Harvard Executive Education Program - The establishment of the China Center for Finance Research - The establishment of the Center for China in the World Economy and Retail Research Center - Faculty development - International collaboration
The Executive Development Programs(EDP) at Tsinghua SEM
Executive Development Programs at Tsinghua SEM Ø Traced back to 1981 to offer courses for general managers ØThe first Advanced Business Administration Program in 1991 Ø Formally established in 2001 with the support of Advisory Board Ø 500 programs offered, 30, 000 trainees participated since then Ø Provide both open and custom programs Ø About 100 programs and 3000 trainees per year
Executive Development Programs at Tsinghua SEM General Mgmt Specialized Topics EDP International Collaborated Custom Programs Other locations • 3 -mth full time course • 1 year part time course • Modular courses • CEO Seminar Series • Leadership and Strategy • Finance • Marketing • Strategic HRM • Business Environment and Policy Analysis • Case Study of Best Practice • SEPC(TSEM-HBS-CEIBS) • Fashion and Luxury • PE • General Management • Custom Programs
Executive Development Programs at Tsinghua SEM Program Positioning - Serving the national economic and enterprise development - Advance the management competence for SOEs - Cultivate business leaders for high potential SME Program Features - Innovative in curriculum design and teaching methods - Experienced and dedicated faculty - Systematic while practical in contents - Enriched learning experience through extracurriculum activities and networking
Executive Development Programs at Tsinghua SEM
Executive Development Programs at Tsinghua SEM Actively collaborated with prestigious b-schools all over the world C Tsinghua-HBS -CEIBS Senior Executive Program for China C Tsinghua-Harvard Program for China Private Equity Funds and Venture Capital C Tsinghua-HEC-IFM (Institut Francais de la Mode) on Fashion and Luxury Management C Tsinghua-UTS (University of Technology, Sydney) Program on Sport Management: for 2008 Beijing Olympic Games C Tsinghua-HEC Women Entrepreneurship Track Program C Tsinghua-Yale Management and Leadership Training For Women in Health Care
The Market, Competition and Opportunities
The Market, Competition and Opportunities Suppliers Products Provided Domestic B-Schools • Degree or Non-Degree Programs Training Companies • Short Courses • Custom Programs Foreign Business Schools • Degree Programs • Non-Degree Programs Foreign Training Companies • Short Courses
The Market, Competition and Opportunities Key Players on the Market B-Schools Main Location Tsinghua SEM Beijing Peking University Beijing Cheung Kong GSB Beijing Renmin University Beijing CEIBS Shanghai Jiaotong University Shanghai Fudan University Shanghai Zhejiang University Zhejiang Lingnan University Guangdong Sun Yat-sen University Guangdong
The Market, Competition and Opportunities Chinese B-Schools with International Accreditations School Accreditation Status AACSB EQUIS Accredited in April 2007 Accredited in Feb 2008 AACSB Accredited in Dec 2008 EQUIS Accredited in 2004 Zhejiang University AMBA Accredited in 2006 Peking University EQUIS In Process EQUIS Accredited in May 2008 AMBA Accredited in May 2008 AACSB Membership Tsinghua SEM CEIBS Shanghai Jiaotong University Cheung Kong GSB
The Market, Competition and Opportunities Other Players in Different Market Other Training Providers Foreign Corporate Universities Foreign B-schools Local Corporate Universities Local Training Companies Consulting Firms Training Agents Target Market
The Market, Competition and Opportunities Core Competence in Competition C Courses Development：The ability to quickly respond to market and customers’ needs in developing new courses C Marketing：The ability to communicate to the target market and customers effectively C Resources: The ability to acquire and integrate internal and external resources C Program Operation: The ability to deliver and operate the programs professionally to raise customer satisfaction C Innovation: The organizational ability to adapt to the market change C ……
The Programs and Organizational innovations
The Programs and Organizational innovations Interactive Teaching & Learning Outward Development Company Visits Business Classes on Simulation the Go
The Programs and Organizational innovations Advanced Business Management Program(ABMP) Ø Started from 1991, 18 years, 63 cohorts Ø Three-month full time study, runs twice a year Ø Program contents: general management Ø 4300 trainees attended (by Apr, 2009) Ø Most from large stated-owned companies (SOEs) Ø Potential leaders – from middle to senior executives Ø Strong bonding with large SOEs
The Programs and Organizational innovations Advanced Business Management Program Content Ø Intensive, high-quality courses: Managerial Economics, Corporate Strategy, Corporate Finance and Governance, HR management, Technology Innovation, Information Management, Marketing, Leadership, Special Topic Seminars Ø Team-building Ø Practical projects
The Programs and Organizational innovations Key Successful Factors of ABMP Ø Work closely with HRD managers of the key clients to understand their requirements and plans in executive development Ø Review and update course contents from time to time in accordance to students feedbacks and current management issues Ø Keep balance on theory and practice, knowledge and skills, overall strategic thinking and functional management ØMaintain high standard in course delivery and operation ØOrganize variety extra-curriculum activities to facilitate networking and experience sharing among students from different industries
Enjoy the campus life in Tsinghua
The Programs and Organizational innovations TSEM-HBS-CEIBS Senior Executive Program for China 2 weeks in Beijing 1 UNDERSTANDING AND MANAGING KEY FUNCTIONAL AREAS • Marketing • Information Technology • Operations Management • Accounting 2 weeks in Shanghai 2 weeks in Boston 2 3 COMPETING SUCCESSFULLY IN CHINA AND THE GLOBAL ECONOMY LEADERSHIP, VALUES, ORGANIZATION, AND GOVERNANCE • Strategy • Corporate Finance • Strategic HRM • Negotiations • Business and Government in the International Economy • Corporate Governance and Values • Leadership and Change Management • Management Control
The Programs and Organizational Innovations • Challenges in time of Global Crisis – Corporate Partners cut training budget – Number of telephone enquiries reduced – Customers more sensitive to price • Measures – Innovation on Organization Structure – More internal training and experience sharing – More customer visits – More free seminars and forums in different locations on policy and macro economy analysis – Develop and offer new courses
General Mgmt 1 Custom Program Marketing and Corporate Relation EDP Administration The Programs and Organizational Innovations General Mgmt 2 Specialized Topics International Collaborated Custom Programs
The Programs and Organizational Innovations • New Course: Management Advancement Program Innovation & Strategy For Corporate Development Features – Tackles the ‘growing pains’ at different stage of corporate development – Target the audience who have completed general management programs – Problem oriented with integrated and practical knowledge – Case teaching and analysis – Six Modules taught by professors with latest research findings
The Programs and Organizational Innovations • Future Challenge and Opportunities – In a time of globalization, the large Chinese SOEs expend their investment and operation to overseas market. The needs are acute for executives with global vision and cross-culture management capabilities – The custom programs need more case development and case study on the company/industry specific experiences. – The rapid economic development and transition calls for more research on China specific or comparative management studies
Thank You Q&A diaoqj@tsinghua. edu. cn 8610 -62782740 liuyanxin@sem. tsinghua. edu. cn 8610 -62785869
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