Grouper Overview December 7 2006 Presented by Jonathan

Grouper Overview December 7, 2006 Presented by: Jonathan Shambroom, VP of Products & Marketing

Grouper Overview Easy to use, Sticky • 78% home page visitors watch videos • Avg. session length: 10+ min (users) • 1. 5 mm + videos served a day Viral • 1 -click syndication pathways to My. Space, social networks, blogs, more. Portable • Download to PSP, i. Pod, or PC Community • Video Comments, instant webcam recording

Watching Video on Grouper Video Watching Basics: Quality - Size, speed, resolution Sticky Programming - Recommendation engine: videos from user, related tags, Grouper editorial Community - Comments, One click posting to major social networks and blogs

Grouper Virality 1 -Click Posting • Automated, mainstream pathway • Built into our player “chrome” • Built into our external player menu • Wide support: My. Space, Blogger, Facebook, Digg, Y!360, more… • Power-user option – embed HTML Effective • Over 50% streams come from outside of Grouper. com Address Book with Distribution Lists • Save any list of emails for future use. • Like having Outlook on the web

Easy Web Cam Recording Building community through web cam video: Video Comments • With one click users can add their video opinion to any Grouper video Shoutouts • Quickly record and post original video • Utilizes 1 -click viral features

Grouper Product Roadmap Virality, Growth, Differentiation Opportunity: Build a scalable UGV network that enables users to watch, share and create to/from any device. Differentiate & Monetize! Viral! • One-click Publishing (embed) Ground Zero • Private Sharing • Client Only • Requires Download • Rich, Complicated • Barriers to Virality = <10% conversion Launch Website • Video Focus • Watch: Web & Client • Share: Client only • Create: Client only • Traffic, streams, Virality… Sharp growth Grouper 1. 0 • Video Ad Revenue • “Prosumer” Content Focus • Quality over Quantity • Passionate Vertical Channels • Custom Partner Channels • Partner Network Unleashed • Webcam Instant Posting • Webcam Video Comments • UI Overhaul • Download to desktop, i. Pod • Search engine optimized, w/ custom RSS feeds Grouper 2. 0 Grouper 3. 0

Video Advertising on Grouper In Stream Video - Best of both worlds (TV & Web) - Video played as channel to support seamless video advertising (continuous play model, not clips) - Targeted through channels, tags, and user data Paid Placement - ROS and Targeting: search results, channels and tags - Virality – Ad playback leverages Grouper’s viral features: • 1 -Click post • Send to Friend Grouper advertising to be sold by Sony Pictures Television

Custom Channels • Advertisers extend branding and related video on Grouper • Community participation on brand channel through mashups, comments and contests • Video content can all be featured on brand’s site

Branded Video Playback on Grouper • Clicking on video from custom channel takes user to branded watching experience • Includes all the viral trigger points on Grouper including 1 -click posting and emailing • 1 -click subscriptions to podcasts on PSP and i. Pod • Funnel traffic with call to action

Custom Pre-Roll & Post-Roll Related promotional placements before and after Video plays Pre-Roll Post-Roll Click here to find a MINI dealer

Viral Syndication for Advertisers My. Space MINI. com • Customized “skinned” video player for brands site and 3 rd party fan sites (e. g. My. Space) • Player functionality includes: watching multiple clips w/out leaving host site; 1 -click posting to other sites; video comments; upload video; send to friend • Branded customized pre and post-roll messages included in external player

Partnerships • Seinfeld – Season 7 DVD Release • Screen. Bites – Classic Clips from Sony Library (Movies & TV) • Sony Pictures - Theatrical Contests (Pursuit of Happyness, Holiday, Spider-Man 3) • Grouper on the PSP • Pure Digital Camera Integration

Seinfeld – Season 7 DVD Promotion • Custom landing page on Grouper • Content featured on home page and throughout site • Special Seinfeld newsletter sent to Grouper user base • Custom “Seinfeld Video Player” for Seinfeld’s My. Space page • Buy DVD links in video player, custom channel and video watching page

Screen. Bites • 100 classic clips (scenes and quotes) from SPE library • Exclusive clips only available on Grouper • High quality video clips • Featured on home page and throughout site • Buy DVD via Sony. Style • Download to Own via Movie Link (limited number of clips)

Video Contests for Sony Pictures • Contests: • The Pursuit of Happyness • The Holiday • Spider-Man 3 • Utilizes Grouper API to upload and watch video from partner site • Scalable: • Admin console • Dynamic mgmt of functionality, submissions, voting

Video Enabling Partner Sites Program: • Plug-and-play rich video functionality on partner sites • Enable their users to watch, search, upload and share video • Brand has control of what video is shown before it is posted to their site and Grouper

Grouper on the PSP Download video from Grouper directly to your PSP Features to include: • Watch any Grouper channel • Search box to watch any video • Watch your own shared on your PSP • RSS feed based

Camera Integration 1. Record • Grouper built the API for Pure Digital cameras to easily share videos over the web • Can easily be incorporated into Sony Cybershot and video cameras 3. Watch 2. Share

Q&A