group members 王佳淳何振元刘小敏徐黛珊

group members：王佳淳何振元刘小敏徐黛珊

Contents • Mc. Donald's Corporation profile • Lenovo Company profile • Procter & gamble company profile • L 'oreal company profile • Dong Guan Kai. Chuang Precision Machinery Co. Ltd Profile

麦当劳 1. Basic introduction（基本介绍） 2. Company profile（公司概况） 3. Management concept（管理理念） 4. Enterprise culture（企业文化）

Basic introduction • English full name(英文全称)：Mc. Donald's Corporation • The company type(公司类型)：The listed company上市公司（纽约证券交易所， NYSE: MCD） • Set up the time(成立时间)： 1954年，Oak brook, Illinois（美国伊利诺州欧克布鲁克） • Main industries(主要产业)：catering • Number of Employees： 418, 000 • main products：chain catering(连锁快餐)、 dessert、Coffee etc.

雷· 克洛克

Company profile • Mc. Donald's company, one of the most famous brand, has more than 32, 000 Mc. Donald's fast-food restaurants, distributed in 121 countries and regions around the world. Around the world, Mc. Donald's proper adjustment according to the local tastes of food. In addition, Mc. Donald's also controls the other food and beverage brands, such as the afternoon coffee Aroma, (Aroma Cafe), Boston Market fast, Donatos Pizza and Pret a manager • 麦当劳公司旗下最知名的麦当劳品牌拥有超过32000家快餐厅，分布在全球121个国家和地区。在世界各地的麦当劳按照当地人的口味对餐点进行适当的调整。另外，麦当劳公司还掌控着其他一些餐饮品牌，例如午后浓香咖啡（Aroma Cafe）、Boston Market、 Donatos Pizza和Pret a Manger。

Management concept • Mc. Donald's golden rule is "customer first, the customer first forever". Service is the highest standard of Quality (Quality), Service (Service), clean (Cleanliness) and Value (Value), namely QSC&V principle. • Strict standard makes customers in any time, anywhere, the taste of Mc. Donald's food is the same quality. Service refers to according to the principle of care, concern and love, provide warm and thoughtful, efficient Service. Cleanliness is refers to the Mc. Donald's established must strictly abide by the standard of cleaning job. Value represents the Value, it is added later on criteria (originally only Q, S, C), and V is to further communicate Mc. Donald's "to provide customers more valuable high quality" concept. Can say, QSC&V principle reflects not only the Mc. Donald's business philosophy, and because these principles have detailed quantitative standard strictly, make it all Mc. Donald's restaurants from personnel of course of code of conduct. • 严格的标准使顾客在任何时间、任何地点所品尝的麦当劳食品都是同一品质的。Service是指按照细心、关心和爱心的原则，提供热情、周到、快捷的服务。Cleanliness是指麦当劳制定了必须严格遵守的清洁作标准。Value代表价值，是后来添加上的准则（原来只有Q、S、C），加上V是为了进一步传达麦当劳的“向顾客提供更有价值的高品质”的理念。也可以说，QSC&V原则不仅体现了麦当劳的经营理念，而且因为这些原则有详细严格的量化标准，使其成为所有麦当劳餐厅从业人员的行为规范。

Enterprise culture This is a trustworthy space, Mc. Donald's has the socalled "Q, S, C + V", "C + V" in the "C" said clean environment, its clean environment mainly includes: net shops need to be bright, decoration, comfortable and elegant environment, strict manufacture and service of health standards, good staff mental outlook 这是一个卫生状况值得信赖的空间，麦当劳具有所谓的“Q、S、C+ V”精神，“C+ V”中的“C”表示环境清洁，它的环境清洁主要包括：店铺必须做到窗明几净，环境装饰舒适、优雅，严格的制造与服务的卫生标准，良好的店员精神面貌。

Contents • Company Introduction • scope of business • Lenovo's current environment • The enterprise culture

Company Introduction Lenovo Company Profile Lenovo Group was established in 1984, is a research, development, production and sale of own-brand computer systems and related products, diversified development in the information industry, large enterprises. Lenovo Group in 1994, listed on the Hong Kong Stock Exchange, Lenovo Group Limited (No. 992) the market value of about 90 billion Hong Kong dollars, the highest in the list of the top 10 listed companies in Hong Kong stock market. Lenovo Group Limited, including two subsidiaries: Lenovo, Digital China Co. , Ltd. . .

scope of business As lenovo is the flagship of the enterprise, legend has been comprehensive strategic investment business, hope to capital for the platform, in more than one in the industry to create a batch of leading enterprises, the contribution to the economy in China. In addition, the legend also bear the company total capital management, strategic direction and subsidiary strategic functions such as unified coordination and guidance. Legend holdings investment business including as the core operating assets investment, asset management, incubator three plates, the future will focus on construction the leading enterprise to the core operating assets in order to realize rapid growth of legend holdings plans to realize overall listing in 2014 -2016. 作为联想系企业的旗舰，联想控股现已全面开展战略投资业务，希望以资本为平台，在多个行业内打造出一批领先企业，贡献于中国经济。此外，联想控股还承担着公司总体资金管理，以及子公司战略方向统一协调与指导等战略功能。联想控股的投资业务包括为核心运营资产投资、资产管理、孵化器投资三大板块，未来将重点购建核心运营资产中领先的企业以实现跨越式成长，联想控股计划在 2014 -2016年实现整体上市。

Lenovo's current environment At present, lenovo challenges lies not in the financial crisis, because the crisis is also affect the other competitors in the same industry. After lenovo acquisition of IBM PC business integration, cost too much energy on the executive power and the market reaction speed are showing signs of the disorder, especially on netbooks this new business growth point. 目前，联想遇到的挑战不在于金融危机，因为危机也同样影响同行业的其他竞争对手。联想收购IBM PC业务后的整合，耗费了太多精力，在执行力和市场反应速度上都出现了紊乱迹象，特别是在上网本这一新的业务增长点上失分不少.

product ipad HP Pavilion 11 -n 015 tux 360 model: s 898 t

Enterprise strategy • First, clear and effective strategy and strong execution. 有效的战略以及有力的执行。 • Second, innovative products 第二，创新的产品 • Third, efficient business model. 第三，高效的业务模式。 • Fourth, diverse team and culture。第四，多元化的团队和文化第一，清晰

The enterprise culture Brand spirit High quality, innovation and internationalization, corporate responsibility 高端品质、创新、国际化、企业责任 The core values: 成就客户—致力于客户的满意与成功 Clients - is committed to customer satisfaction and success 创业创新—追求速度和效率 Entrepreneurial innovation, the pursuit of speed and efficiency 精准求实—基于事实的决策与业务管理 Precise realistic - based on the fact that decision and business management 建立信任与负责任的人际关系 Build relationships of trust and responsible

P& G宝洁公司 1. Company profile（公司简介） 2. Marketing planning（营销策划） 3. Products(旗下产品) 4. Enterprise culture(企业文化)

Company profile P&g (Procter & amp; Gamble), hereinafter referred to as P& G, is a U. S. consumer commodity producers, is currently one of the world's largest commodity company, headquartered in the United States in Cincinnati, Ohio, global employees nearly 110000. 2008 years, procter & gamble company market value is the world's sixth largest, profit of 14 big companies in the world, he also is the tenth largest in the fortune 500 most admired companies

Marketing planning P&g is the world's top 500 enterprises, daily chemical industry in China accounted for half of its marketing and brand strategy will be written to the various textbooks, investigate its successes, mainly displays in the following aspects: many kinds of strategy from the soap, shampoo, toothpaste, mouthwash, hair conditioner, softener, detergent to coffee, orange juice, baking oil, cake flour to the sanitary napkin, cosmetics, medicine, stomach medicine, across the cleaning supplies, food, paper products, medicine and other industries. With sufficient working capital to date in the form of a joint venture to unified planning a n d u n i f i e d o p e r a t i o n.

Products Beauty fashion: OLAY, SK - lots, inax, pantene, rejoice, head and shoulders, vs, ica, safeguard, card mei moves伊奈美、潘婷、飘柔、海飞丝、沙宣、伊卡璐、舒肤佳、卡玫尔 Health: Gillette, bleum, comfortable treasure, were blossoming, crest, pampers 吉列、博朗、护舒宝、朵朵、佳洁士、帮宝适 Furniture: tide, pock, duracell, ariel, pringles 家具：汰渍、兰诺、金霸王、碧浪、品客 Perfume: Hugo boss, Lacoste, Espada, Dunghill, Valentino, Paul Smith, GUCCI

Enterprise culture Vision & Mission: to provide high quality value brand products and services, beautify the lives of consumers around the world. 提供优质超值的品牌产品和服务，美化世界各地消费者的生活。 Values: from the internal organization system to development, selection, promotion and reward outstanding staff and not affected by any factors unrelated to job performance. 实行从内部发展组织制度，选拔、提升和奖励表现突出的员而不受任何与作表现无关的因素影响。 Principle: respect for each employee, the company is so intertwined with the interests of the individual, attaches great importance to the external environment change and development. 尊重每一位员、公司与个人利益休戚相关、重视公司外部环境的变化和发展。

之欧莱雅公司

Contents • • • Company Introduction (公司介绍) Brand(品牌) Scale of company(公司规模) Enterprise culture(企业文化) Enterprise development direction(企业发展方向)

Company Introduction L 'oreal Paris l 'oreal group is the world famous cosmetics counters manufacturers, was founded in 1907. Now all kinds of cosmetics sold around the world, very popular. In addition to the cosmetics, the group also operating high-grade consumer goods, and engaged in pharmaceutical and skin disease research. In early 1993, L 'Oreal took an important step to tap into China's vast market, a team made up of the Chinese is committed to develop the mainland market team formally established in Hong Kong, to understand grasp the Chinese market as soon as possible, L' Oreal first in guangzhou, Shanghai, Beijing's three biggest cities set up image counter. 巴黎欧莱雅集团是世界著名的化妆品欧莱雅专柜生产厂商，创立于1907年。现各类化妆品畅销全世界，广受欢迎。除化妆品以外，该集团还经营高档的消费品，并从事制药和皮肤病研究。1993年初，欧莱雅L'Oreal向进军中国广阔市场迈出了重要一步，一支由中国人组成的致力于开拓大陆市场的队伍正式在香港成立，为尽快了解和把握中国市场，欧莱雅L'Oreal首先在广州、上海、北京三大城市设立了形象柜台。

Brand Such as: Paris L 'oreal (巴黎欧莱雅), Maybell (cosmetics), James Carville, Lancôme, Rubinstein, bother, shoo umbra (cosmetics), l 'ordeal professional salon, card poem, Mickey silk, Vichy (cosmetics), LRP, Armani perfume and 25 international famous brands such as polo Ralph Lauren perfume阿玛尼香水和拉夫劳伦香水等25个国际知名品牌

Scale of company • Global sales of 14. 5 billion euros in 005, the 21 st year in a row, and achieve doubledigit growth returns. As the leader of the cosmetics industry in the world, l 'oreal company has more than 500 brands, involving the five major areas: hair, hair color, skin care, makeup and perfume; • 005年全球销售达 145亿欧元, 并连续二十一年实现收益两位数增长。作为全球化妆品行业的领袖，欧莱雅公司拥有全球500多个品牌，涉及五大专业领域：护发、染发、护肤、彩妆及香水； • 7% of the world's total of 38 factories, factory certified by ISO 14001 and OHSAS 18001 certification or ISO 14001 certification and accreditation of 9 VPP 100% of all industrial base through the audit evaluation based on SA 8000, more than 150 countries and area of the business activities worldwide, the global has more than 300 branches and more than 300 agents, and has more than 63000 employees all over the world, 42 factories and more than 500 high-quality brand • 全球共有38个厂， 7% 的厂获得ISO 14001认证、OHSAS 18001认证或称为ISO 14001认证和 9 VPP认证， 100% 的业基地都通过了以SA 8000为标准的审计评估，业务活动遍及全球150 多个国家和地区，在全球拥有300多家分公司及100多个代理商，并且在世界各地拥有63, 000多名员、42家厂和500多个优质品牌

Enterprise culture On March 11, 2002 in the United States "fortune" magazine published, L 'oreal is the magazine named "one of the top ten major companies hire". 1. Under the influence of national culture, the professional and personality together. L 'oreal is the cause of beauty, the employee's fashion sense is very strong, love their work and brands. 深受国家文化的影响，把职业与个性紧密结合在一起。欧莱雅是做美的事业的，员的时尚感很强，热爱自己的作和品牌。 2. L 'oreal to staff a lot of free space to give full play to their talents, and even make a mistake it doesn't matter. Top management is to encourage subordinates to challenge, carry out opinions and Suggestions for the development of the company 欧莱雅给员很大的自由空间以充分发挥自己的才能，甚至犯错误都没有关系。高层管理人员更是鼓励下属挑战，为公司的发展提出意见和建议。 3. L 'oreal company in addition to counter young lady need to women, for office staff hope to have the sex ratio in balance. Choose the standard, l 'oreal has no fixed staff must be what kind of standard requirements. . 欧莱雅公司除了柜台小姐需要女性以外，对办公室职员希望有男女比例上的平衡。择才标准，欧莱雅没有固定的标准要求职员必须是什么样的。

L 'oreal Enterprise development direction ：未来趋势分析 Gradually growth environment in China, China also has presented the trend at the poles. On the one hand; China has become the world's second largest luxury consumption market; On the other hand, the rural has become a huge market potential在中国逐渐经济增长的环境，中国也出现了两极发展趋势。一方面；中国已成为世界奢侈品消费的第二大市场；另一方面：农村也成为一个潜力巨大的市场

DONGGUAN KAICHUANG PRECISION MACHINERY CO. LTD

Contents 1. Corporate prole (公司简介) 2. Company honor (公司荣誉) 3. Corporate culture (企业文化 ) 4. Products (产品介绍)

Dongguan create precision spring machinery co. , LTD. , founded in 2003, is a spring machine manufacturers, produced by a few small spring machine development to more than 10 types of computer spring machine, including computer spring machine, CNC spring machine, no CAM line spring machine. Create a spring machine do properties than high prices, quality assurance, after-sale service. Main parts adopt the good figure of Taiwan computer, microcomputer, 620 computers and Japanese sanyo electric. Create a spring machine applicable range is very wide: car oil seal turbination clamp battery hutch ark hook flower basket probe spring machine, and so on. Now create a spring machine had spread throughout the country. Dongguan set is spring technology committee of Chinese mechanical engineering society member, is a professional research, development, production and sales of spring machinery enterprises. Stable feeding precision, forming action accurate, pleasant appearance and other characteristics, can be developed all kinds of springs, such as: left and right cylinder of tensile, compression, torsion spring, single cone, convex in the spring and lock ring, special-shaped spring, etc. Product marketing at home and abroad, favored by customers.

Dongguan create precision spring machinery co. , LTD. , has passed ISO 9001( 已通过ISO 9001): 2008 quality system certification(质量体系认证), made four new patent certificate 8 CCNC(新型专利证书)TCK-8 CCNC, TCK acnc, 2635 akcnc, TCK - 80 WCNC, 3 invention patent certificate(发明专利证书), awarded the certificate of private technology enterprises in dongguan荣获东莞市民营科技企业证书，

Company always adhere to the "quality first, customer first, keep improving" principle, adhere to the "quality win, the pursuit of economies of scale" business approach, after several years of vigorous plan, similar products for many years in the same line. In the increasingly competitive global market in the future and start a company will, as always, with excellent quality, reasonable and competitive price, punctual delivery and perfect aftersales service, serves the masses of customers at home and abroad. To the customer a pre-sale, after-sale service.

十二轴无凸轮转线电脑弹簧机 At present the main product models are divided into CAM spring machines, and without a CAM spring machine is divided into: computer spring machine, computer spring coiling machine, computer spring machine, universal spring machine, computer with universal line spring machine; No CAM machine is divided into: belt line, with no transfer line without CAM machine. From the Angle of the wire diameter is divided into: TCK - 8 CCNC (0. 15 0. 8), the TCK - 26 acnc (0. 8 2. 6), (1. 6 4. 5), TCK - 440 -580 - a (3. 0 8. 0), the TCK - 20 BCNC WZCNC (0. 2 2. 0), TCK - 1240 (1. 8 4. 0), the TCK - 1260 WZCNC (2. 5 6. 0), the TCK - 80 WCNC (3 -8), TCK - 35 WCNC, TCK - 35 WZCNC, TCK - 35 akcnc wire diameter is 1. 5 3. 5. Create a spring machinery co. , LTD. , specializing in research, development, production and sales of spring machinery enterprises, according to market demand, develop all kinds of spring machine, has a mature production experience and strong technical force.

Mechanical products after the production, in a variety of formats springs！

group members 王佳淳 何振元 刘小敏 徐黛珊

group members 王佳淳何振元刘小敏徐黛珊