GROUP 3 PRESENTATION Nene Nandita Mir MZ and

GROUP 3 PRESENTATION Nene, Nandita, Mir, MZ and Rey

The Group Members

PB Valley Khao Yai Winery Q 6. How is an awareness of entrepreneurshi p created? Royal Chritralada Projects In 1989, Dr. Piya Bhirombhakdi – founder of the winery company made his mission to produce wine with a worldclass taste for the people of Thailand. They started with first vineyard over 20 hectares of land it expanded up to 320 hectares Green Spot Company Limited His Majesty the King is acquainted with all the regions of the Kingdom many problems and struggles especially in agriculture occupation that is as the backbone of the country. Determined to solve the problems, His Majesty the King initiated the “Royal Chitralada Agricultural Projects”. King’s Initiative called “Sufficiency Economy” Founded in April 1954, with the focus in Health conscious people. Their main mission has always been to produce and distribute quality beverages for their consumers. General Observation Ideas Finance Infrastructure Planning Support Implementation

PB VALLEY KHAO YAI WINERY

THE ROYAL CHITRALADA AGRICULTURE PROJECT

GREEN SPOT COMPANY LIMITED

Q 7. How the mechanism for the value chains and competitiveness be developed and employed? Using maximum own produced raw material for producing wine. Special equipments and other raw materials are imported from other countries like French, Spain – Shiraz (red wine) and Chenin Blanc (White Wine) respectively. They have their own plant for producing their own products They distribute their products through their designated distributors. There are three partners in the company; Farm, Plant, and Restaurant They have 70% market share in the local market and only 2% international market. There are two types of projects: Non-profit projects Semi-profit projects Research and development unit, Quality Control Unit, Quality Assurance Unit, GMP (good Manufacturing Practice) Unit In general these projects where made for experimental purposes and to bring awareness and motivation to the general farmers to engage in the agricultural activities – the Sufficiency Economy. They have four varieties of Soy Milk to meet current markets diverse demands. Vita Champ especially for children, Vita milk, J -Soymilk for vegetarians, and VSoy for healthconscious individuals and the Vita Milk Energy. They buy the raw material (soy beans) from local farmers and also import some materials. They ensure the raw soy beans are up to their standard (A grades). Production is done in their own plant. Distribution is made through two levels; 40% goes to hyper market, like the super market and 60% goes to the general market. Motto: More sale more profit Their advert strategy is super. Marketing and Communication strategy Quality control Enhancing production through use of Hi-tech equipments and state of the art technology Research and development

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