Group #2 Myrzakhanov Alibek 20102328 Galperina Dina 20110093 Nurbayev Tanat 20051975 Keneyeva Aida 20093058 Mukasheva Botagoz 20090449 Zakariyanov Rinat 20060031
About the company l l l Formed in Watertown in 1994 Started with providing software solutions Over 400 online communities More than 200 employee Community members in 95 countries
Mission l To drive real results and impact your brand – turning discovery and inspiration into action. Goal l Create and manage communities for clients Objectives l To have $ 100 mln in revenue by 2012
Decision: ACCEPT 1. Good way to expand business sphere 2. $ 3. 7 bln in 2011 3. Social media marketing is on the raise 4. No leader (opportunity to grab market) 5. Additional revenue from communities
SWOT Analysis and Gap Analysis Strengths • Well organized • Costumer care • Get immediate feedback Opportunities • Begin Word of Mouth (WOM) • To reach $150 mln within 3 years • Involve new costumers • Open new offices • Become the leader in WOM Weaknesses • Have no distinct advantage • A lot of competitors • Has only 15% B 2 C Threats • Huge market of WOM • Break company’s promise of authenticity and transparency • Negative effect of WOM
STRATEGIC PLANNING GAP Sales $100 MLN $36 MLN $5 MLN 2004 2009 2011
Market Penetration: • Open new offices • Decrease prices • Attract non-users of the products Dsa • Competitors’ customers Dsada Market Development: • Australia (Sydney) • Asia • B 2 B (social networks) • B 2 B (advertising agencies) Product Development: • Word Of Mouth (WOM) • Make advertisements • Flash mobs Diversification: • B 2 C business (Simmons)
Greatness Independence Hospitality Freedom
Expensive Cars Traffic Jams Chimbulak Medeo
Conclusion Thoughts of Kazakhstani people Thoughts of Foreign people
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